Have you ever been handed a feature to build rather than a problem to solve?

Have you ever built a feature touted as the next big thing only to find out that it was never used or needed?

On this episode, Senior Scrum Master Ted Wells joins Product Manager Brian Orlando and Enterprise Agile Coach Om Patel as they talk about building the wrong thing.

0:00 Topic Intro
0:35 Product-Led and Sales-Led Organizations
4:14 Visionary-Led Organizations
6:59 Working Backwards
11:03 Arguing Against
16:10 Order-Taker or Waiter Product People
20:43 The Need for Refactoring
26:28 The Challenge with Technical POs
34:30 Measuring "Failure"
43:29 One Week Sprints
52:05 Incentives and Illusory Progress
56:37 Wrap-Up

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AA78 - Building the Wrong Thing, with Senior Scrum Master Ted Wells