In this episode, we take a look at the book, How the Mighty Fall by Jim Collins.

Using a completely fictitious example ripped directly from the headlines like we're some kind of aspiring crime show writers, we explore how the baffling moves made by our example company, Lizards and Wizards LLC, actually signal the stages of the decline that Collins describes.

https://www.jimcollins.com/books/how-the-mighty-fall.html

0:00 Intro
0:24 5 Stages of Company Decline
1:14 Example Company
2:23 Building a Market
4:19 Time Passes, Culture Changes
6:40 New Culture, Bad Metrics
9:39 Hubris, Born of Success
13:09 Denial of Risk and Peril
14:35 Book Examples
16:04 Peak Ascendency to Blockbuster
18:04 Optimizing for the Company, Not the Customer
20:33 Let's Fix These Problems
23:46 Customer-Obsessed, Product Mindset
26:24 Fixing the Culture
29:59 Summary
31:01 Wrap-Up

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AA96 - Stages of Company Decline, or When Companies Hate Their Customers