Glenn chats with AAHOA Chairman Bruce Patel and Chip Rogers, AAHOA's President & CEO. With nearly 16,000 members representing nearly half the hotels in this county, this association is a massive force both in the industry and on Capitol Hill. But it wasn't always that way. AAHOA stands for the Asian American Hotel Owners Association and we discuss how a small group of Indian immigrants faced unrelenting racism and financial challenges to achieve the American dream. Now, the second and third generation are in charge, and this group is changing everything about the hotel business. Learn how.

But first Glenn chats with Bruce Ford, SVP of Lodging Econometrics, all about the rapid growth of soft-brand hotels. Though you may not know what they are, they're an increasingly integral part of the hotel industry. Especially for those hotels you think are independent. Guess what, it's more likely that's not quite true.

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