The Fabulist

Aaron Becker and Seth Kleinberg at Filmograph


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The best title sequences don’t just introduce a film or TV show—they set the tone, create anticipation, and often become iconic in their own right. In this episode, I connect with Aaron Becker and Seth Kleinberg, the co-founders of Filmograph, a studio that has shaped some of Hollywood’s most memorable visual storytelling moments.

From their early days at Prologue to building a boutique studio that works directly with top filmmakers, Aaron and Seth reveal the real story of Filmograph’s rise, the lessons they’ve learned, and how they’ve adapted in an industry that’s constantly evolving.

We explore:
- The big break that put them on the map
- Their philosophy on creative longevity and staying independent
- The evolution of title design and branding in Hollywood
- Why they’ve avoided the pitfalls that took down once-dominant studios
- Their bold decision to shut down for six weeks every year (and why clients respect it)

If you’ve ever dreamed of running a creative studio—or just want an inside look at the world of motion design—this episode is a masterclass in building a sustainable, creative business.

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The FabulistBy Joel Pilger

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