In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Aaron Weiche, co-founder of Leadferno, a groundbreaking SaaS platform that boosts conversions for local businesses through streamlined text-based messaging. Aaron's impressive career includes leading GatherUp to an Inc. 5000 recognition before successfully exiting, and he's renowned for his insightful talks at major industry conferences like MozCon Local and SMX Advanced.

Tune in as Danny and Aaron dive deep into the essentials of conversion optimization. Discover common pitfalls businesses encounter, practical steps to maximize website leads, and why "speed to lead" can dramatically impact your business growth. Aaron shares eye-opening data from real-world studies, including the shocking average response time from businesses and the incredible potential of optimizing text messaging to enhance customer engagement.

If you're looking to significantly improve how your business converts clicks into customers, this episode with Aaron Weiche is a must-listen.

Aaron Weiche, Founder of Leadferno:

LinkedIn: https://www.linkedin.com/in/aaronweiche/

Twitter: https://x.com/AaronWeiche

Leadferno: https://leadferno.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Conversion Optimization

02:58 Understanding the Conversion Funnel

06:02 Common Mistakes in Conversion Optimization

08:55 The Importance of Speed to Lead

15:11 Optimizing Contact Forms

17:56 Trends in Communication Preferences

25:28 The Shift to Text Messaging in Communication

30:39 Creating a Conversion Platform: The Vision Behind Leadferno

35:16 Understanding Leadferno: Features and Differentiation

40:20 The Role of Automation and AI in Customer Communication

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