Bodhi Gallo went from running a dumpster rental business in college to becoming one of the most respected voices on Twitter for local SEO and home service marketing. He shares how he bought a small dumpster company doing around $100K a year, scaled it to $750K using Google Business Profiles, local SEO, and smart ad strategies, then sold it and went all-in on helping other service companies grow. Today, as co-founder and CRO of Striker Digital, Bodhi and his team work with more than 600 home service businesses across the country, helping them dominate their markets through SEO, GBP optimization, and high-ROI ad campaigns.

In this conversation, Bodhi breaks down his full playbook for scaling service companies — from when and how to create multiple Google Business Profiles, to the importance of having a verified physical location, to how service and location pages can work together to boost overall topical authority. He also dives into his Twitter strategy, explaining how he built one of the largest followings in local SEO by mixing lifestyle, marketing, and local content that connects directly with his ideal clients.

Danny and Bodhi go deep on what’s working in local SEO right now, the biggest mistakes operators make when scaling, and what separates a $1M business from a $3M+ one. They also cover Bodhi’s journey of building Striker Digital from the ground up, his approach to hiring globally, and the lessons he’s learned from working with hundreds of operators nationwide.

It’s a raw and practical episode packed with insights for anyone serious about local SEO, home service growth, and building a business that lasts.

Bodhi Gallo, Co-founder of Stryker Digital:

Twitter: https://x.com/irentdumpsters

LinkedIn: https://www.linkedin.com/in/bodhigallo/

Instagram: https://www.instagram.com/bo_dhi_g/

Stryker Digital: https://www.stryker-digital.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Bodhi Gallo's Journey

01:07 Scaling the Dumpster Rental Business

06:23 Transitioning to Twitter and Local SEO Expertise

11:32 Client Acquisition Strategies for the Agency

16:18 Optimizing Google Business Profiles

20:56 The Importance of Multiple Google Business Profiles

22:23 The Importance of Location in Service Businesses

24:05 Optimizing Google Business Profiles

27:34 Balancing SEO and Conversion Strategies

29:30 Leveraging Location Pages for Authority

30:46 Expanding Google Business Profiles

31:30 Tools and Techniques for Local SEO

35:17 Understanding SEO Timelines

36:29 The Role of Backlinks in Local SEO

37:39 Navigating SEO Ethics and Strategies

40:04 Key Takeaways from Client Experiences

41:54 The Importance of Customer Service in Business

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #strykerdigital #bodhigallo

In this episode of Local Marketing Secrets, Danny Leibrandt joins Dave Carroll—the founder & CEO of DOPE Marketing, a direct-mail software and fulfillment company that lets small businesses and agencies send laser-focused mail with no minimums. DOPE Marketing just landed on the Inc. 5000 for the second year in a row (No. 475 last year, No. 675 this year) and now runs a 100+ person print operation that integrates with tools like HighLevel and Zapier to trigger postcards, handwritten notes, and even branded boxes from real-time customer actions. Dave also owns Lion’s Share Maintenance, giving him rare credibility on both the home-service and SaaS sides.

Dave breaks down the growth arc—from $0→$2M→$8M→$17M→~$30M—without the chest-thumping. He talks about why stress is relative, how sobriety and routine sharpened his leadership, and why “horse blinders” (saying no to shiny objects) let DOPE Marketing scale faster. We get tactical on building operating systems (EOS), turning expectations into metrics, and delegating so the founder isn’t four laps ahead of the team with no one translating the plan.

You’ll hear practical playbooks for automating offline mail like digital ads, modeling your best customers, and stacking cross-channel touches that actually convert. Plus: time ownership, buying back your minutes, the “marathon not a sprint” mindset, and the importance of staying inspired (shoutouts to Tommy Mello, Jesse Itzler, Kobe, and Nipsey). If you’re a home-service owner or agency looking for real growth levers—and a reminder to slow down so you can scale up—this one’s a must-listen. Connect with Dave everywhere online and check out DOPE Marketing to see how automated direct mail can become your next unfair advantage.

Dave Carroll, Founder of DOPE Marketing:

Facebook: https://www.facebook.com/david.l.carroll.7

Instagram: https://www.instagram.com/davedopemarketing/

LinkedIn: https://www.linkedin.com/in/dopemarketing/

Website: https://www.dopemarketing.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Dave Carroll

01:54 Reflections on Rapid Growth

03:37 The Importance of Personal Growth

07:17 Focusing on Core Business Opportunities

11:54 Dave's Journey from Troubled Youth to Entrepreneur

22:31 Defining Success and Parenting

27:53 Balancing Family Life and Business Responsibilities

34:54 Prioritizing Health and Wellness

40:04 The Secret to Rapid Business Growth

49:12 The Marathon of Business

55:17 Learning from Influential Figures

01:00:29 The Importance of Slowing Down

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #dopemarketing #davecarroll #traditionalmarketing #marketingagency #directmailmarketing #yardsigns #doorhanger

In this episode of Local Marketing Secrets, Danny Leibrandt joins Jason Hennessey—an internationally recognized SEO strategist, author of Law Firm SEO and Honest SEO, and founder of Hennessey Digital. Jason shares how he went from reverse-engineering Google in the early 2000s to leading a 100-person, eight-figure agency, while building a 1.7M+ audience on Instagram with daily insights on marketing and growth.

You’ll learn what truly drives local search in 2025: clean technical foundations, intent-matched content, and authority through the right mix of relevance and high-trust links. We break down the “Lamborghini” agency model vs. low-budget churn, why schema and robust location/service pages still power Google Business Profile, how to use topical authority and internal linking to lift pillar pages, and where AI/LLMs change (and don’t change) the playbook. Plus: “outsourcing genius” with expert audits and community-first social that actually converts.

Action steps for owners/marketers: tighten GBP hygiene, increase review velocity, pursue smart link opportunities, and—most importantly—take action. Connect with Jason on Instagram/LinkedIn/Facebook (@JasonHennessey) and grab Honest SEO on Amazon.

If this helped, subscribe, review, and share it with a friend who needs better local rankings.

Jason Hennessey, Founder of Hennessey Digital:

Instagram: https://www.instagram.com/jasonhennessey/

Facebook: https://www.facebook.com/jason.hennessey.399/

LinkedIn: https://www.linkedin.com/in/jhennessey/

Website: https://www.jasonhennessey.com/

Hennessey Digital: https://hennessey.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Jason Hennessy 

06:05 Understanding High-Value SEO Services

12:09 Client Engagement and Homework in SEO

17:49 The Importance of Schema Markup

21:05 Creating Effective Landing Pages for Local SEO

25:39 Building Topical Authority through Subpages

32:00 Adapting SEO Strategies in the Age of AI

38:20 The Role of Social Media in Local Marketing

42:53 The Future of Local Marketing 

#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jasonhennessey #hennesseydigital

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tony Ricketts—founder & CEO of LawnLine Marketing—to unpack how he grew one of the most recognized niche agencies in lawn & landscape. Over the past nine years, Tony has scaled LawnLine to serve 200+ companies and surpass $3M ARR, while spinning up two SaaS plays: Crystal Insights (AI call analysis) and AgencyTitan (an operating system for agency fulfillment and management).

Tony walks through the pivotal shift from generalist web-dev projects to a productized, systems-driven model—and why “best known beats best” when it comes to winning deals. He shares the playbook behind niching down, standing up repeatable programs, training sales for message consistency, pricing for value (with clear revenue-tiered programs), and building authority through conferences and vendor partnerships—including the seven-year path to becoming SiteOne’s recommended marketing partner. We also dig into the real bottleneck most service companies ignore: missed calls during business hours, and how AI-graded call data changes both marketing and operations.

We finish with what’s working now (Google Local Services still leading the pack), why solid SEO fundamentals naturally surface in AI answers, and a look ahead at ad inventory inside AI assistants (ChatGPT, Claude, Gemini, Perplexity, and more). Tony’s message to local operators: invest like an owner, not a bargain hunter; embrace AI or get left behind; and remember that your highest-ROI investment is often your time learning the new tools.

Find Tony on Facebook and LinkedIn by searching his name or companies. If you enjoyed this episode, subscribe to Local Marketing Secrets and share it with a friend in home services.

Tony Ricketts, Founder of LawnLine Marketing:

Facebook: https://www.facebook.com/tonyrickettsfl

LinkedIn: https://www.linkedin.com/in/tonyricketts

LawnLine Marketing: https://lawnline.marketing/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Tony Ricketts

06:34 The Importance of Niching Down 

11:27 Strategies for Competing in a Crowded Market

17:01 Building Brand Recognition Through Industry Events

24:55 Introducing Crystal Insights: AI in Call Analysis

28:04 Leveraging AI for Enhanced Lead Analysis

40:06 The Future of Marketing: AI's Impact

47:27 Final Thoughts

#localmarketing #lawncare #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localbusiness #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #tonyricketts #lawnlinemarketing

On this episode of Local Marketing Secrets, host Danny Leibrandt sits down with Chris Dreyer, founder and CEO of Rankings.io — one of the most dominant SEO agencies in the country, built exclusively to serve personal injury law firms. Chris shares his wild journey, from playing Magic: The Gathering competitively to building an affiliate empire, crushing online poker tournaments, and ultimately launching a powerhouse agency that’s made the Inc. 5000 list eight years in a row.

They dive deep into the importance of niching up, how focus compounds opportunity, and why most agencies still miss the mark on product-market fit. Chris opens up about how he structured his offers, his philosophy on performance-based equity deals, and the exact components that let his team win in one of the most competitive industries in digital marketing. You’ll also hear high-level local SEO insights on LLM rankings, the rising importance of Yelp and superlative directories, how to train clients to write reviews that rank, and what really moves the needle in an AI-first search world.

Whether you’re growing a local business, scaling an agency, or trying to stand out in a saturated niche — this conversation is packed with hard-won lessons and tactical wisdom you won’t find anywhere else.

Let me know if you'd like a condensed version for Spotify or a catchy YouTube thumbnail title to go with it.

Chris Dreyer, Founder of Rankings.io:

Instagram: https://www.instagram.com/chrisdreyerco/

LinkedIn: linkedin.com/in/chrisdreyerco

Facebook: https://www.facebook.com/chrisdreyerco/

Agency: https://rankings.io/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Chris Dreyer and His Journey

05:32 Lessons from Poker: Focus and Deep Work

08:30 The Concept of Niching Up in Business

15:54 The Art of Choosing a Niche

23:00 Current Trends in Local SEO

26:30 The Landscape of Legal Marketing

32:29 The Importance of Online Reviews

38:22 Leveraging Social Media and Forums

44:23 Branding and Long-Term Strategy

49:31 Final Thoughts and Recommendations

#localseo #chatgpt #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #dannyleibrandt #chirsdreyer #rankingsio #aio #seo #localsearch

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Tim Kahlert — founder of Hyptrix, author of The Local SEO Bible, and leader of the largest Local SEO Facebook group with over 100,000 members. Tim shares his incredible journey from being broke and living in a van in Australia to becoming one of the most recognized and influential voices in the Local SEO space.

Throughout the conversation, Tim breaks down what really moves the needle in Google Business Profiles, why conversions matter more than rankings, and how to structure a website for maximum impact. He also dives into the lessons he’s learned from building a thriving community, creating his massive Local SEO checklist, and helping businesses cut through the noise of conflicting advice to focus on what actually works.

The two also explore the future of Local SEO in the era of AI, discussing press releases, reviews, and the role of conversions in driving sustainable growth. Tim’s no-nonsense, testing-driven approach offers practical takeaways for local marketers, agency owners, and business leaders alike.

If you want to know what’s working right now in Local Search and hear honest, actionable insights from someone who has tested it all, this is an episode you won’t want to miss.

Tim Kahlert, Founder of Hypetrix:

LinkedIn: https://www.linkedin.com/in/timkahlert

Facebook: https://www.facebook.com/RealTimKahlert/

Community: localseohustlers.com

Hypetrix: https://hypetrix.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Tim Kahlert

06:07 Building a Successful Facebook Group

14:39 Common Questions in Local SEO

22:06 Optimizing Google Business Profile

25:46 Service Section Strategies for Google Business Profile

31:12 The Importance of Reviews in Local SEO

36:59 Navigating AI in Local SEO

46:09 Focusing on Conversions Over Rankings

#localseo #localseoexpert #localseoservices #localseotips #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localadvertising #seo #marketing #podcast #business #timkahlert #hypetrix #localseobible

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with “America’s Service Sales Coach,” Joe Crisara—the founder of Service MVP and bestselling author of What Should We Do?. Joe shares the raw story of how he went from fourth-generation plumber to more than $470,000 in debt, then climbed out by re-engineering the way home-service companies sell, price, and serve.

Joe explains how his Pure Motive Service framework lets contractors offer premium, mid-range, and economy solutions so customers feel in control while businesses capture higher margins. He breaks down the Three C’s—character, competence, and communication—and shows why communication failures, not skill gaps, sink most careers. You’ll learn why service, not price, is the knife that cuts through the fog of uncertain value, and hear vivid examples from HVAC, pest control, and even garage-floor makeovers.

The conversation also ventures into the future, as Joe reveals how affordable AI tools can generate option menus in seconds, freeing owners to focus on relationships instead of paperwork. If you’re ready to stop racing to the bottom and start turning your sales process into a marketing edge that liberates customers and justifies premium pricing, this episode is your playbook.

Joe Crisara, Founder of Service MVP:

LinkedIn: https://www.linkedin.com/in/joecrisara

YouTube: https://www.youtube.com/c/JoeCrisara

Twitter: https://x.com/JoeCrisara

Service MVP: https://servicemvp.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Joe Crisara

05:05 Overcoming Debt and Learning the Business

09:50 The Science of Pricing and Service Options

15:05 Understanding Customer Needs and Premium Services

20:01 Insights from the Book: What Should We Do?

24:56 The 3 Keys to Sales: Character, Competence, Communication

32:04 Closing High-Ticket Deals

40:38 The Importance of Options and Freedom

46:54 Going Above and Beyond in Service

51:36 Embracing Change and AI in Business

#homeservice #homeservices #sales #homeservicesales #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Claudia Tomina, the founder of ReputationArm and one of the most respected experts in local SEO and Google Business Profiles. Claudia is a Platinum Product Expert for GBP, a contributor to Search Engine Land and the Local Search Ranking Factors study, and someone who’s helped countless businesses—from national restaurant chains to mom-and-pop shops—rank in the map pack and recover from suspensions.

We cover everything from the suspension crisis and video verification to bulk verification strategies, the truth about keywords in reviews, why photos are more powerful than ever, and what actually helps a business rank locally. Claudia breaks down how Google’s systems really work, what signals matter most, how AI is changing local search, and what every business owner should stop fearing.

Whether you're a marketer, agency, or local business owner, this is an absolute masterclass on navigating Google’s local ecosystem in 2025 and beyond.

Claudia Tomina, Founder of Reputation ARM:

LinkedIn: https://www.linkedin.com/in/claudia-tomina-ab78692a

X (Twitter): https://x.com/claudiatomina

Website: https://reputationarm.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Claudia Tomina

06:11 Challenges in Google Business Profile Management

14:55 The Importance of Review Keywords

21:01 The Role of Categories in Local SEO

25:26 The Importance of Business Categories

29:58 The Role of Photos in Local SEO

35:18 The Value of Video Content in Local SEO

39:18 The Future of Local Search

47:04 Final Thoughts for Local Business Owners

#localseo #googlemybusiness #googlebusinessprofile #gbp #gmb #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #claudiatomina #reputationarm #localseoexpert

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Roger Wakefield—master plumber, keynote speaker, and the most recognized face in the trades on social media. With over 650,000 YouTube subscribers and millions of views, Roger has built more than just a plumbing business. He’s built a personal brand that’s redefining what it means to be a modern tradesperson.

Roger shares his journey from managing a restaurant at 16 to becoming one of the loudest voices for blue-collar entrepreneurship. He talks about how the trades saved his life, how he built his company from the ground up, and how one chance decision to walk into a video marketing conference changed everything. What started as a desperate attempt to fix a failing marketing strategy led to building one of the most influential YouTube channels in the industry.

We explore why trades will be among the last jobs touched by AI, how creating local educational content can dominate your city, and why trust is the ultimate currency when building a service-based business. Roger also breaks down the strategy behind going viral, what he learned from MrBeast’s coach, and why he walked away from a $25,000 speaking gig to stay true to his brand.

We also discuss the exit process—how Roger sold his company not once, but three times—and why building a business to sell from day one makes all the difference. Whether you're in plumbing, pest control, or any other home service, this episode is packed with hard-won lessons and inspiration on how to market smarter, build trust faster, and scale your business through content.

You can check out Roger’s free webinar at JustMetRoger.com and learn more about his YouTube course, Kickstart Your YouTube. If you're ready to level up your brand and turn your expertise into opportunity, this episode is a masterclass you don’t want to miss.

Roger Wakefield, Founder of Roger Wakefield LLC:

YouTube: https://www.youtube.com/rogerwakefield

TikTok: https://www.tiktok.com/@therogerwakefield

Instagram: https://www.instagram.com/therogerwakefield/

Facebook: https://www.facebook.com/RogerBWake/

Website: justmetroger.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Roger Wakefield

06:14 Opportunities in the Trades

12:01 The Power of Education in Business

21:13 Becoming a Social Media Influencer

30:11 How To Build a Personal Brand

39:21 Strategic Exits in Business

43:02 Creating Viral Content

47:52 Final Thoughts on Marketing in the Trades

#rogerwakefield #plumbing #social media #plumbingbusiness #plumbingexperts #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Marko Sipilä — one of the most respected young voices in home service marketing. Marko started his first agency while still in high school, and by his early 20s, he had already scaled it to seven figures. Today, he leads Coding Launch, an agency focused on concrete coating contractors, and HVAC Quote, a cutting-edge SaaS tool helping HVAC companies increase website conversions through instant, transparent pricing.

Danny and Marko dive deep into the strategies that fueled his explosive growth, from the power of niching down to how he uses Facebook ads to drive serious revenue for home service businesses. Marko shares why most local marketing fails, how to think about customer acquisition costs, and how smart contractors are using tools like HVAC Quote to boost lead generation by over 45%.

They also explore the evolving role of AI, especially tools like ChatGPT, and how local businesses can harness them to solve problems faster and make better decisions. Marko even opens up about mindset — including the importance of who you surround yourself with and how to hold agencies and teams accountable as you grow.

If you're a local business owner or marketer looking for honest, battle-tested insights from someone who’s built multiple million-dollar companies from the ground up, this episode is for you.

Marko Sipilä, Founder of HVAC Quote:

Facebook: https://www.facebook.com/markosipila12/

LinkedIn: https://www.linkedin.com/in/marko-sipila/

Coating Launch: https://coatinglaunch.com/grow/

HVAC Quote: https://hvacquote.ai/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Marko Sipilä 

03:28 The Power of Niching Down in Business

08:41 Learning from the Right People

12:06 Utilizing ChatGPT for Business Growth

19:01 Key Performance Indicators for Home Service Companies

23:26 Leveraging Facebook Ads for Home Services

29:24 The Power of HVAC Quote Tool

39:10 Balancing Traditional and Digital Marketing

44:07 Embracing AI in Home Service Marketing

#markosipila #hvacquote #coatinglaunch #concretecoating #facebookads #chatgpt #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business