In this conversation, Chris Yano, founder and CMO of RYNO Strategic Solutions, shares his journey from a high-risk taker in sports to a successful entrepreneur in the digital marketing space. He discusses the challenges faced in the early days of his agency, the importance of charging what you're worth, and the strategic decisions that led to a significant merger and growth. Chris emphasizes the value of being a true partner to clients, the lessons learned from his experiences, and the impact of his collaboration with Gary Vaynerchuk. He reflects on the evolution of his role within the company and the importance of vulnerability in leadership.Key Takeaways:- Chris Yano's journey reflects a high-risk, high-reward mentality.- The importance of hard work and persistence in achieving success.- Charging what you're worth is crucial for sustainability.- Building a business requires understanding data and analytics.- The significance of partnerships in scaling a business.- Navigating private equity can provide opportunities for growth.- Leadership evolves as a company scales, requiring new strategies.- Being a true partner to clients enhances long-term relationships.- Vulnerability in leadership fosters growth and learning.- The journey of entrepreneurship is filled with ups and downs, but it's rewarding.Chris Yano, Founder of RYNO Strategic Solutions:LinkedIn: https://www.linkedin.com/in/chrisyano/Instagram: https://www.instagram.com/thechrisyano/Facebook: https://www.facebook.com/cyano1RYNO Strategic Solutions: https://rynoss.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Chris Yano07:26 The Birth of RYNO Strategic Solutions17:11 The Merger: Scaling Up with Private Equity24:39 The Evolution of Business Partnerships29:22 Shifting Roles: From CEO to CMO to CSO34:09 Managing Client Relationships and Expectations38:49 His Partnership with Gary Vaynerchuk45:21 Lessons in Vulnerability and GrowthAre you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this conversation, Danny Leibrandt interviews Jonathan Bannister, a home service marketing expert and CEO of Cornerstone Marketing Solutions. Jonathan shares his unique journey from being a police officer to becoming a successful marketer. He discusses the challenges and opportunities he faced while transitioning into the marketing industry, the founding of his agency, and the importance of understanding client goals and metrics in driving business success. In this conversation, Jonathan Bannister discusses the intricacies of PPC advertising, the importance of budgeting for leads, and the critical role of SEO in marketing. He emphasizes the need for ethical marketing practices and the significance of branding in achieving long-term business success. Bannister also introduces a new marketing strategy for 2025 that focuses on omnipresence and hyper-targeting to enhance brand recognition and customer engagement. In this conversation, Jonathan Bannister and Danny Leibrandt discuss the critical aspects of branding, marketing strategies, and the importance of customer experience in the home services industry. They emphasize the need for businesses to adapt to new generations, particularly through platforms like TikTok, and the necessity of creating engaging video content.

LinkedIn: https://www.linkedin.com/in/jonathanbannister-/

Facebook: https://www.facebook.com/jonathan.bannister.33/

Instagram: https://www.instagram.com/jonathanismarketing/

Top Serv Digital: https://topservdigital.com/

In this conversation, Danny Leibrandt interviews Blake Denman, a local SEO expert with 18 years of experience. They discuss Blake's journey into local SEO, the evolution of SEO practices, the importance of user experience, and the future of local SEO. Blake shares insights on conversion rate optimization, link building strategies, and the significance of community engagement for local businesses. They also touch on the tools and resources available for local SEO and the importance of testing and experimentation in SEO strategies.

In this conversation, Danny Leibrandt interviews Tim Brown, founder and CEO of Hook Agency, a marketing agency specializing in the home services sector. Tim shares his journey from working at a marketing agency to starting his own, discussing the challenges and strategies he employed to grow Hook Agency. He emphasizes the importance of risk-taking, the role of coaching, and the balance between systemization and customization in providing services. Tim also highlights the significance of creating unique customer experiences and the reality of entrepreneurship, noting that it is not for everyone. In this conversation, Tim Brown discusses the importance of investing in coaching for accountability, the strategies behind building a strong social media presence, and the impact of charitable work on business growth. He emphasizes the significance of sales over marketing, the role of personal branding, and the necessity of content creation in driving revenue. Tim shares his future goals and the lessons learned throughout his entrepreneurial journey, advocating for a culture of excellence in the trades and home services industry.

In this episode, Danny Leibrandt interviews Gyi Tsakalakis, a local marketing expert and founder of AttorneySync. They discuss Gyi's journey from being a trial lawyer to establishing a successful digital marketing agency for attorneys. The conversation covers the challenges of starting a business, the importance of industry expertise, effective local marketing strategies, the role of reviews, and the impact of AI on marketing. Gyi shares insights on improving conversion rates, client engagement, and setting realistic goals. The episode concludes with Gyi's vision for the future of AttorneySync and key lessons learned in business.

In this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.

In this episode, Danny Leibrandt sits down with Neil Patel, one of the most influential names in digital marketing and the founder of Neil Patel Digital. Neil shares his journey into marketing, starting at the age of 16, and how he built a global agency with 1,000+ employees across 19 countries. We dive into the latest trends in SEO, the transformative role of AI in marketing, and actionable strategies for local businesses to grow online.

This podcast episode features host Danny Leibrandt interviewing seasoned technical SEO professional, Peter Rota. With over 13 years of experience, Peter currently works as a senior technical SEO for a billion-dollar enterprise and has amassed 50,000+ followers on LinkedIn through consistent, high-value content.

06:12 Understanding SEO Basics

11:35 The SEO Audit Process

20:51 Optimizing Title Tags for SEO

25:06 Crafting Effective Meta Descriptions

30:53 Effective Client Communication and Agency Dynamics

36:04 The Evolution of SEO and AI Integration

42:48 Leveraging YouTube and Social Media for SEO

46:31 Essential SEO Tools and Best Practices

53:00 Maintaining SEO Health and Core Web Vitals

#SEO #TechnicalSEO #LocalSEO #EnterpriseSEO #DigitalMarketing #SearchEngineOptimization #PersonalBranding #AIMarketing #ContentStrategy #OnlineVisibility