In this episode of Local Marketing Secrets, Danny Leibrandt is joined by Aaron Weiche, co-founder of Leadferno, a groundbreaking SaaS platform that boosts conversions for local businesses through streamlined text-based messaging. Aaron's impressive career includes leading GatherUp to an Inc. 5000 recognition before successfully exiting, and he's renowned for his insightful talks at major industry conferences like MozCon Local and SMX Advanced.Tune in as Danny and Aaron dive deep into the essentials of conversion optimization. Discover common pitfalls businesses encounter, practical steps to maximize website leads, and why "speed to lead" can dramatically impact your business growth. Aaron shares eye-opening data from real-world studies, including the shocking average response time from businesses and the incredible potential of optimizing text messaging to enhance customer engagement.If you're looking to significantly improve how your business converts clicks into customers, this episode with Aaron Weiche is a must-listen.Aaron Weiche, Founder of Leadferno:LinkedIn: https://www.linkedin.com/in/aaronweiche/Twitter: https://x.com/AaronWeicheLeadferno: https://leadferno.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Conversion Optimization02:58 Understanding the Conversion Funnel06:02 Common Mistakes in Conversion Optimization08:55 The Importance of Speed to Lead15:11 Optimizing Contact Forms17:56 Trends in Communication Preferences25:28 The Shift to Text Messaging in Communication30:39 Creating a Conversion Platform: The Vision Behind Leadferno35:16 Understanding Leadferno: Features and Differentiation40:20 The Role of Automation and AI in Customer Communication#aaronweiche #leadferno #conversionoptimization #cro #conversionrateoptimization #conversionrate #website #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

Join host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.With insights gleaned from training over 1,250 CSRs across the US, Canada, and Australia, Brigham unpacks exactly what stellar customer service looks like in the trades, highlighting actionable strategies to effectively handle phone interactions, create deep customer connections, and consistently wow customers.In this episode, you'll learn:- The core principles of Brigham's Pattern for Excellence framework- Real-world examples demonstrating how empathy and emotional connection can drastically improve your call conversion rates- How storytelling can elevate your sales and communication skills, making your messages unforgettable- Practical scripts and techniques for handling challenging customer callsPlus, Brigham opens up about how his personal faith and insights from biblical teachings influence his approach to business and customer relationships, providing profound lessons applicable far beyond the home services industry.This is a must-listen for home service business owners, CSRs, marketers, and anyone seeking to master the nuances of customer engagement. Tune in and transform the way your business connects with customers.Brigham Dickinson, Founder of Power Selling Pros:LinkedIn: https://www.linkedin.com/in/brigham-dickinson/Facebook: https://www.facebook.com/brigham.dickinsonText "happy" to 385-247-3714Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Brigham Dickinson01:12 Understanding Customer Service Fundamentals10:27 The Importance of Emotional Connection in Customer Service12:34 The Power of Storytelling in Communication22:26 Exploring the Pattern for Excellence Framework29:06 Overcoming Fear Through Inquiry32:46 The Balance of Logic and Emotion in Sales39:10 Transforming Customer Service Approaches41:23 Lessons from the Bible on Sales and Influence#brighamdickinson #powersellingpros #csr #customerservice #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, host Danny Leibrandt sits down with radio veteran and “Radio Pitchman” Jim Klauck, who’s spent four decades on the airwaves and the last 20 years helping home service businesses thrive. Jim shares why radio is still a powerhouse for generating high-quality appointments (not just leads), explains the secrets behind infomercial-style shows that create demand rather than wait for it and reveals how to productize a service so it sells itself on-air. If you want to tap into a trusted medium to reach homeowners who are ready to buy—and discover how podcasting can multiply that effect—don’t miss this conversation.Jim Klauck, Founder of Check a Pro:Facebook: https://www.facebook.com/jim.klauckEmail: [email protected] a Pro: https://www.checkapro.com/The Radio Pitchman: https://www.theradiopitchman.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Jim Klauck01:44 The Current State of Radio and Its Value04:51 The Formula for Effective Radio Advertising10:02 Understanding the Radio Demographic14:51 Creating Demand Through Radio Advertising25:41 Integrating Radio with Digital Marketing29:13 Productizing Home Services for Better Sales33:35 The Importance of Sales Techniques in Home Services39:58 The Future of Radio in a Digital World#radio #podcasting #jimklauck #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Dan Antonelli—the founder and branding mastermind behind KickCharge Creative, a leading agency that’s helped over 2,500 local businesses reinvent themselves (including nine-figure giants like A1 Garage Door Service). Dan shares his insights on why most home service companies get their branding wrong, how to create a name and visual identity that actually sticks with customers, and why strong branding makes every marketing dollar go further. If you’re ready to stop blending in and start attracting ideal clients (and employees!), don’t miss this conversation.

Dan Antonelli, Founder of KickCharge Creative:

Facebook: https://www.facebook.com/dan.antonelli

LinkedIn: https://www.linkedin.com/in/danantonelli/

Instagram: https://www.instagram.com/danantonelli_kickcharge/

KickCharge Creative: https://www.kickcharge.com/

Branded Not Blanded Book: https://www.amazon.com/Branded-Not-Blanded-KickChargeTM-Service-ebook/dp/B0BBL1CCJ9

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Dan Antonelli

01:25 Common Branding Mistakes by Home Service Companies

06:26 Creating Memorable Brand Names

12:20 Appealing to Women in Branding

17:58 Branding's Impact on Recruitment

23:56 The Cost of Poor Branding

25:49 The Tommy Mello Rebranding Success Story

29:52 Understanding the Costs of Rebranding

36:00 The Importance of Brand Cohesion

41:54 Fundamentals of Effective Branding

47:11 When to Consider Rebranding

#branding #brand #localbusinessbrand #danantonelli #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode of Local Marketing Secrets, host Danny Leibrandt is joined by Adam Coffey—a three-time CEO who’s scaled multiple private equity-backed companies to over a billion dollars. Adam outlines the four key stages of growth every entrepreneur must master, from zero to a million, a million to 10 million, 10 million to 100 million, and eventually 100 million to a billion. Drawing on his 58 acquisitions and $2.5B in deal experience, Adam shares how to build and structure a business for maximum scalability, the importance of strong unit economics, and when (and why) to partner with private equity to fuel explosive growth.

Adam Coffey, Founder of The Chairman Group:

LinkedIn: https://www.linkedin.com/in/adamecoffey/

Website: https://adamecoffey.com/

The Chairman Group: https://chairmangroup.us/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Adam Coffey

01:37 Understanding Zero to One Million 

14:30 Scaling from One Million to Ten Million

26:57 Ten Million to One Hundred Million

32:19 Creating a C-Suite

38:59 Diversifying and Securing Your Future

40:29 M&A as a Growth Strategy

47:18 Choosing the Right Private Equity Partner

#privateequity #adamcoffey #chairmangroup #localmarketing #localbusiness #homeservicebusiness #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode, Danny Leibrandt interviews Ben Heath, founder of Heath Media, a top-tier Facebook Ads expert with over 1M followers and $150M in managed ad spend. Ben breaks down how local businesses can effectively use Facebook (Meta) ads to generate leads and grow revenue.Key Takeaways:Meta Ads Philosophy: Ben views Facebook (Meta) ads as powerful interruption-based advertising on platforms where people already spend time. It's not about search intent but grabbing attention during the scroll.Lead Campaigns for Local Businesses: Always tell Meta what you want—if you're after leads, optimize for leads. Meta’s algorithm has become increasingly smart, doing much of the targeting and timing work for you, especially with newer campaign types like Advantage+.Manual vs. Automated Campaigns: While Advantage+ is evolving, Ben recommends local businesses still maintain more control using manual settings within these new structures, especially when lead quality matters.Testing Is Essential: Treat ad spend like tuition—testing different creatives, offers, and strategies is crucial to finding what resonates. One winning ad could massively scale your business.Offers Matter Most: For local businesses, a great offer (urgency, scarcity, guarantees) is often more important than the creative. He recommends Alex Hormozi’s $100M Offers for inspiration.Instant Forms vs. Website Leads: Instant forms on Facebook usually deliver more leads at a lower cost, but often lower quality. Website forms offer better-qualified leads, so test both.Instagram vs. Facebook Ads: Meta determines which platform to show your ads on. Ben advises to advertise on both and let the algorithm optimize.Metrics to Watch: The primary metric is cost per lead. Secondary metrics like CTR, CPM, and hook rate help diagnose issues but shouldn't be the focus.Lead Magnet or Direct Offer? For low-ticket services ($50-100), go straight to an offer. Mid-ticket ($100–$1K) may benefit from a lead magnet. High-ticket ($1K+) should use a lead magnet or nurture strategy like omnipresent content.Video vs. Image Ads: Video ads usually win (about 60% of the time), but only if they’re done well. Poor video can hurt performance more than a strong image ad.Underrated Strategy: Use local influencers to create ad content—even micro-influencers in your area can massively boost credibility and performance.Minimum Budget: Start with at least $10/day. It’s enough to learn and start testing, though serious results require scaling up.Ben Heath, Founder of Heath Media:YouTube: https://www.youtube.com/c/BenHeathLinkedIn: https://www.linkedin.com/in/ben-heath-marketing/Facebook: https://www.facebook.com/bheathmarketingHeath Media: https://heathmedia.co.uk/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Ben Heath03:07 Understanding Facebook Ads: The Basics09:00 Optimizing for Leads: The Local Business Perspective15:07 Instagram vs. Facebook: Advertising Strategies20:52 Website vs. Instant Forms: Lead Quality Discussion25:05 Crafting Irresistible Offers for Facebook Ads31:24 Lead Magnets vs. Direct Offers34:44 Rapid Fire FAQs on Facebook Ads#localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business

Welcome back to Local Marketing Secrets! In this episode, I’m joined by the one and only Craig Campbell—an SEO veteran with 22+ years in the industry. Named the #1 Most Influential SEO of 2020, Craig has spoken at major conferences around the globe (Brighton SEO, Chiang Mai SEO, Affiliate World, and more) and has built a massive social following (including over 1 million YouTube subscribers).In this candid conversation, we dive deep into:- Black Hat vs. White Hat: Understanding the real difference and why it’s not always about spam- Local SEO Tactics: How bending the rules in Google Business Profile can help you dominate your service area (but also the risks involved)- AI Content: Can you just mass-produce it? What happens when Google catches up?- Link Building: Craig’s take on buying links, avoiding “spammy” sources, and how to reverse-engineer your competition’s backlink profile- Social Media: Why not every business needs it—and how to decide which platforms actually matter for your nicheCraig also shares his thoughts on Google’s constant updates, the importance of diversifying traffic sources, and a peek behind the scenes of his private mastermind community.Craig Campbell, Founder of Craig Campbell SEO:YouTube: https://www.youtube.com/@UCPeOzstGV1FB0cGSBg2piDg LinkedIn: https://www.linkedin.com/in/craigcampbell0302/?originalSubdomain=ukTwitter: https://x.com/craigcampbell03?lang=enCraig Campbell SEO: https://www.craigcampbellseo.com/Links For You: https://www.linksforyou.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Craig Campbell01:10 Understanding White Hat vs Black Hat SEO07:50 The Grey Areas of SEO12:20 Navigating Competitive Landscapes17:10 Google's Evolving Algorithms25:26 The Future of SEO and AI Content31:20 The Role of AI in Content Creation and SEO38:47 Link Building: White Hat vs Black Hat49:41 Rapid Fire SEO Questions and Insights#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #craigcampbell #craigcampbellseo

In this episode, I’m Danny Leibrandt is joined by Andrew Shotland—CEO of Local SEO Guide—as we dive into newly uncovered local SEO insights specifically for home services. Andrew’s agency has been around for over 18 years, helping multi-location businesses and working with some of the biggest names in the industry, including Angie’s List, HomeAdvisor, Local.com, Bing Maps, Thumbtack, and more.Andrew also serves on the board of Bay Area Search (an SEO community in San Francisco) and is regularly quoted by major publications such as the New York Times, the Wall Street Journal, and TechCrunch. Recently, he launched a powerful new tool called SERP Summary, which reveals fascinating trends in local search—especially for home services. In this interview, we get an inside look at how SERP Summary works, what surprising data it’s uncovered, and how local businesses can use it to stay ahead of competitors.We also chat about:- Why sites like Reddit and Quora are dominating search results right now- The latest trends in local SEO for pest control, roofing, and other home services- Actionable tips to improve your Google Business Profile rankings- Andrew’s creative tactics for boosting local visibility (and the surprising effect of hosting local events and job postings!)This is Andrew’s second time on the show—so if you missed our first conversation, be sure to check that out after this one. Enjoy the episode, and don’t forget to subscribe for more local marketing strategies!Andrew Shotland, Founder of Local SEO Guide:LinkedIn: https://www.linkedin.com/in/localseoguide/Twitter: https://x.com/localseoguideLocal SEO Guide: https://www.localseoguide.com/SERP Summary: https://serpsummary.localseoguide.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Andrew Schottland05:02 Utilizing SERP Summary for Home Services10:39 The Rise of Reddit and Quora in Search Results17:20 Analyzing Winners and Losers in Home Services SEO25:12 Analyzing Traffic Trends and Google Updates29:06 Leveraging Reddit and Quora for Local Marketing36:05 Rapid Fire FAQ on Local SEO Misconceptions40:17 Insights on Google Algorithm and SEO Tools45:40 Local Marketing Secrets and Effective Strategies#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth #andrewshotland #localseoguide

In this interview, Danny Leibrandt sits down with Dennis Yu to discuss how to start a podcast. Dennis is the CEO and founder of a BlitzMetrics, a company that helps home service business grow through digital marketing.With over 30 years over experience in digital marketing, Dennis has helped major brands like Nike, Red Bull, Starbucks, Adidas, and the Golden State Warriors shine online. In total, he's managed over $1B of ad spend on Facebook and Google Ads. In this episode, we break down the power of podcasting for local businesses—how to turn one conversation into a goldmine of content, network with top experts, and stay authentic in a world saturated with AI. If you want to elevate your local marketing, build genuine authority, and unlock endless content ideas, don’t miss this candid chat from one of the most iconic places on Earth!In This Episode, You’ll Learn:- Why Podcasting Is a Must for local service providers looking to stand out- How to Repurpose a Single Interview into dozens of social posts, blogs, and emails- The power of Authentic Storytelling in building trust and credibility- Dennis Yu’s Dollar-a-Day Strategy for boosting your best content to thousands more people- How to Leverage AI without losing the personal touch that makes local businesses specialDennis Yu, Founder of BlitzMetrics:Facebook: https://www.facebook.com/dennisyu/LinkedIn: https://www.linkedin.com/in/dennisyuTwitter: https://x.com/dennisyuBlitzMetrics: https://blitzmetrics.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery #localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth

In this episode of Local Marketing Secrets, host Danny Leibrandt interviews Robin Alex, one of the three co-founders of GoHighLevel—a powerful sales and marketing platform now valued at over a billion dollars. Robin’s story begins in the trenches of local marketing, where he grew his own agency to over 200 clients before realizing the critical need for a more unified, automated approach to managing leads and communicating with customers.Robin dives into how he teamed up with his co-founders, their early struggles duct-taping multiple tools together, and the “lightbulb moment” that sparked HighLevel’s creation. Learn why they decided to emphasize a product-led growth strategy from day one, and how this approach—combined with a game-changing affiliate program—catapulted HighLevel into a global phenomenon.Robin also explores the practical applications of AI in business, including real-world examples of AI-powered phone support that drive better customer experiences—without sacrificing the personal touch small businesses are known for. Plus, he opens up about the challenges of scaling a remote team to more than 1,600 employees worldwide while maintaining a “bias to action” culture, where problems get solved quickly rather than buried under bureaucracy.Whether you’re an agency owner looking to elevate your service offerings, an entrepreneur seeking to solve real client problems, or simply curious how three founders went from concept to a billion-dollar valuation, this episode is packed with actionable insights on building a thriving SaaS, finding (and compensating) the right talent, and staying laser-focused on customer needs.Robin Alex, Co-Founder Of HighLevel:LinkedIn: https://www.linkedin.com/in/robinalex/Instagram: https://www.instagram.com/therobinalex/Facebook: https://www.facebook.com/alexrobint/HighLevel: https://www.gohighlevel.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction to Robin Alex05:35 The Birth of High Level12:27 Finding Co-Founders and Building a Team23:22 Leveraging AI in Business Operations29:01 Core Principles for Scaling a Business34:30 Challenges in Business Growth38:08 Starting a Successful Business40:56 Lessons Learned in Entrepreneurship#localmarketing #localseo #localbusiness #homeservicebusiness #seo #marketing #podcast #marketingagency #agency #entrepreneur #entrepreneurship #business #businessgrowth