In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an entity-based knowledge graph in 2015. Darren explains that while citations were once a major ranking factor, their importance has diminished as more businesses have adopted them. Today, the focus is on ensuring citations are accurate for user experience rather than SEO benefits.The conversation also covers Google's Business Profile management, emphasizing the importance of regular updates, like Google posts, photo uploads, and service adjustments, to maintain strong local rankings. Darren highlights the value of WhiteSpark's alert system, which notifies businesses of any changes to their Google Business Profile, helping them respond quickly to potential issues.Darren also discusses the future of local SEO, predicting that while Google will remain dominant, search behavior will gradually shift towards AI and generative search engines. He emphasizes the need for businesses to adapt to these changes by optimizing for multiple platforms beyond Google.Overall, the podcast offers valuable insights into the nuances of local SEO, the importance of ongoing profile management, and the future direction of search engine optimization in a rapidly evolving digital landscape. Darren Shaw provides expert advice on best practices and shares the innovative tools WhiteSpark offers to help businesses stay ahead in local SEO.Darren Shaw, Founder of Whitespark:LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/Twitter: https://twitter.com/DarrenShaw_TikTok: https://www.tiktok.com/@darrenshawseo?lang=enWhitespark: https://whitespark.ca/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp00:00 Introduction and Background06:31 The Evolution of Citations in Local SEO11:35 Insights from the Local Search Ranking Factors Blog19:08 Whitespark's Software Offerings for Local SEO34:21 Making Software Accessible and Affordable38:35 The Importance of Fresh Content and Review Management43:06 Optimizing Google Business Profiles47:31 Managing Multiple Locations54:33 Link Building and Website Optimization57:04 The Future of Local SEO01:03:00 The Future of Whitespark#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Danny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.Key Points:Ben Fisher's Background:Started in local SEO in 1994, officially in 1996.Transitioned from computer repair to building websites.Early projects involved unique solutions like building a BBS for credit reports.Evolution of Local SEO:Early days were the "wild west" with simple SEO techniques like keyword stuffing.Importance of user-focused SEO rather than optimizing solely for Google.Google Business Profile (GBP) Insights:Ranking Factors: Address, business name, and primary category are crucial.Emphasis on providing accurate business information and not keyword stuffing.Reviews are vital for customer perception, but not heavily weighted in SEO ranking.Suspensions and Compliance:Common causes include keyword stuffing in business names, inappropriate addresses, and rapid profile changes.Importance of having proper documentation ready to avoid suspension.Ben Fisher's Expertise and Role:Google Business Profile Diamond Expert, one of only ten in the world.Involvement in mentoring and the Google Business Profile community.His firm, Steady Demand, offers services like My Business Assurance to help businesses stay compliant and manage suspensions.Practical Advice:For service area businesses, ensuring accurate address and category information is essential.Respond to reviews thoughtfully to show customer care rather than for SEO purposes.Utilize Google posts for conversions, not just for SEO.Conclusion:Ben Fisher emphasizes the importance of user-focused SEO and compliance with Google’s guidelines to avoid suspensions. His expertise as a Google Business Profile Diamond Expert highlights the value of accurate business information and thoughtful customer engagement. Danny Leibrandt concludes the podcast with insights into the significance of local SEO for pest control businesses and the benefits of expert guidance from professionals like Ben.Ben Fisher, Founder of Steady Demand:Twitter: https://twitter.com/TheSocialDudeLinkedIn: https://www.linkedin.com/in/benfishertechpad/Steady Demand: https://www.steadydemand.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdpPodcast Chapters:00:00 Introduction and Background06:08 Early Days of Local SEO20:23 Key Ranking Factors for Google Business Profiles30:21 Effective Strategies for Responding to Reviews37:01 Debunking Common Myths in Local SEO46:28 Understanding Suspensions53:15 The Importance of Being Prepared for Suspensions57:33 The Impact of Suspensions on Agencies01:00:46 The Google Business Profile Expert Program#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.Mike discusses the evolution of local SEO and the significance of consumer behavior analysis in understanding market trends. He explains how Near Media conducts in-depth research on consumer behavior, employing a unique method of tracking real-time user interactions to gain insights into decision-making processes across various industries. Mike emphasizes the importance of optimizing for the user rather than just for search engines, noting that quality user experiences are critical for better search rankings.The conversation also covers the impact of AI on local SEO, with Mike predicting that Google's knowledge graph and local data will remain crucial despite the rise of AI-driven tools. He underscores the value of first-party feedback over solely focusing on public reviews, advocating for businesses to prioritize genuine customer feedback to improve services.Mike also touches on the practical challenges and insights gained from running multiple projects simultaneously, including LocalU, GatherUp, and now Near Media. He shares his thoughts on the future of local SEO, suggesting that Google will continue to leverage its strong local knowledge base while integrating AI where applicable.The episode concludes with Mike offering his contact information and encouraging listeners to reach out with questions, highlighting his commitment to sharing knowledge and supporting the SEO community.Mike Blumenthal, Co-Founder Of Near Media:LinkedIn: https://www.linkedin.com/in/mblumenthal/Twitter: https://twitter.com/mblumenthalNear Media: https://www.nearmedia.co/Blog: https://blumenthals.com/blog/Email: [email protected] Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background03:29 The Evolution of Marketing and Digitalization08:02 In-Depth Consumer Behavior Analysis17:21 Optimizing for the User and the Importance of Reviews22:35 Insights from the Google Data Leak27:48 Super In-Depth Consumer Behavior Analysis31:23 Thoughts on Local Service Ads35:40 The Journey of Near Media 42:21 The Importance of Consumer Behavior Research51:04 The Value of First-Party Feedback57:04 The Future of Local SEO and the Role of AI#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to a partnership in a new pest control location, Pest Works. This success propelled him into the pest control industry, where he eventually founded Pest Customers Fast, growing it to 368 clients primarily through Facebook ads.Exiting Pest Customers Fast was challenging, with Jake emphasizing the importance of having well-defined processes and understanding the lifetime value of customers. He transitioned to a new business model focusing on equity instead of retainers, leveraging his expertise to take equity in companies while managing their digital marketing and operational tasks through virtual assistants.Jake also runs a virtual assistant staffing company, Next Gen of Staffing, helping businesses delegate tasks efficiently. He highlights the importance of knowing which tasks to delegate and the value of hiring virtual assistants with strong English skills, particularly those with a U.S. background.Throughout the episode, Jake shares insights on building a successful business, emphasizing the significance of generating leads, effective delegation, and understanding the long-term value of customers. He also discusses the transition from quick money through agency work to building substantial long-term equity, aiming for significant future exits.Listeners can find Jake on Facebook or through his website, Next Gen of Staffing, and learn more about his pest control classes with Jonas Olson at Pest Control Millionaires. The episode concludes with a promise of more valuable insights in future podcasts.Jake Sheldon, Co Owner of Next Gen:LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/Facebook: https://www.facebook.com/jake.sheldon.7VA Staffing Agency: https://nextgenofstaffing.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background of Jake Sheldon03:15 Starting Pest Customers Fast and Growing the Agency06:02 The Key to Successful Facebook Ads: Audience Targeting and Compelling Offers08:02 The Importance of Leads and Delegation in Business Growth15:29 Hiring Virtual Assistants for Customer Service, Sales, and Administrative Tasks18:16 Running a Virtual Staffing Agency for Home Service Businesses27:56 Transitioning from a Retainer-Based Model to an Equity-Based Model32:58 Challenges and Strategies in Pitching the Equity Model35:19 Preparing for an Exit: Systemizing Processes and Building a Sellable Brand38:53 The Power of Networking and Building Relationships#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.Key insights from the conversation include:Joy's SEO Journey: Joy started her career in sales but soon transitioned to SEO by self-teaching and experimenting with different strategies to rank websites. She emphasized the importance of learning from hands-on experience and the value of persistence in mastering SEO techniques.Google Business Profile (GBP) Optimization: Joy shared valuable tips on optimizing GBPs, such as the significance of business hours for ranking, the impact of reviews, and the strategic use of additional categories. She also discussed the pros and cons of including keywords in business names and the ethical considerations of doing so.Local SEO Strategies: Joy elaborated on the importance of customizing SEO strategies based on business needs. She explained how Sterling Sky approaches SEO with a minimum service fee and a flexible, custom strategy for each client. She also stressed the importance of continual testing and adapting strategies based on data and results.YouTube and Video Content: Joy shared her journey into video content and the significant impact it has had on her business. She emphasized the importance of video as a future trend in digital marketing and how it can boost SEO rankings. She also provided tips on creating engaging video content and leveraging it for SEO benefits.Future of Local SEO: Joy predicted continued growth in local service ads and emphasized the importance of staying updated with new features and changes in Google's algorithms. She encouraged businesses to be proactive in testing new strategies and adapting to changes in the digital marketing landscape.Overall, this podcast is a treasure trove of insights and practical advice for anyone involved in local SEO, digital marketing, or running a local business. Joy Hawkins, Owner of Sterling Sky, Local Search Forum, and Local University:LinkedIn: https://www.linkedin.com/in/joyhawkins/Twitter: https://twitter.com/JoyanneHawkinsFacebook: https://www.facebook.com/seogirlYouTube: https://www.youtube.com/@SterlingSkyIncSterling Sky: https://www.sterlingsky.ca/Local Search Forum: https://www.localsearchforum.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:00:00 Introduction and Background08:00 Changes in SEO Practices25:03 Agency Services and Customization28:03 Easy Wins in Local SEO32:06 The Google Data Leak35:10 The Impact of Business Hours and Website Content on Local SEO38:22 YouTube: A Powerful Platform for Local Businesses46:06 Challenges and Rewards of YouTube51:05 Follow Joy Hawkins for Insights on Local SEO#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Cat's Eye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Cat's Eye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.Cat's Eye's success is largely due to its strong branding and marketing strategies. In 2017, the company expanded into New England, using digital marketing techniques like SEO and videos. The brand targets future homeowners by appealing to children, making it family-friendly. Joe highlights the Cat Guard exclusion system, which sets them apart by sealing structures to prevent pest entry.Joe emphasizes continuous training for sales and service teams, with weekly sessions to ensure high standards. This helps employees effectively communicate product benefits and provide excellent customer service.Hiring and retention are managed through a three-stage process focusing on character, competency, and chemistry. A detailed onboarding process helps integrate new employees and make them feel valued. The company uses digital screens for announcements and recognition, fostering a strong culture.Technological tools like Podium for reviews, Avichado for bulk texting, Asana for project management, and Slack for internal communication play a significant role in operations.Looking ahead, Joe aims to expand the commercial division and achieve a 60-40 residential-commercial split. The focus remains on growing the business and providing career opportunities for employees. The high standards set by founder John Gagne are deeply ingrained in the company’s ethos.Joe values the trust and autonomy given by John, highlighting the importance of leadership and vision in driving success. The podcast offers insights into effective strategies and practices that have propelled Cat's Eye's success, with valuable lessons in leadership, marketing, and business growth.Joe Dingwall, President of Catseye Pest Control and USX Pest Control:LinkedIn: https://www.linkedin.com/in/joe-dingwall-4635a6113/Catseye Pest Control: https://www.catseyepest.com/USX Pest Control: https://www.usxpest.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ The Local Marketeer Platforms:YouTube: https://www.youtube.com/@LocalMarketeer/ Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdpChapters:00:00 Introduction and Background06:15 Building a Strong Brand and Marketing Strategy11:08 The Importance of Training for Sales Teams27:46 Developing a Strong Commercial Division30:00 Managing Technicians in Pest Control31:20 Balancing Employees in the Company34:14 Relationship Between Parent Company and Subsidiaries36:05 Strategies for Customer Retention39:18 Review Strategy and Software Tools45:06 Building a Strong Company Culture49:01 Advancing in the Pest Control Industry53:02 Importance of Branding, Marketing, and Customer Service56:40 Vision for Growth in the Company#pestcontrol #pestcontrolmarketing #podcast #localbusiness #localmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process compared to today's complex SEO landscape. He also explains his evolution from building and leasing websites (rank-and-rent model) to running a full-scale SEO agency and then founding Semantic Mastery to teach others about local SEO. By 2019, Bradley decided to focus exclusively on tree service contractors, recognizing the benefits of niche specialization.He delves into the significant algorithm changes Google has undergone, particularly the shift from a keyword-based to an entity-based algorithm. This new approach allows pages optimized for broad topics or categories to rank for numerous related search queries, even if those specific keywords are not present on the page. Bradley emphasizes the importance of page structure, site architecture, and internal linking, stressing that proper optimization in these areas can dramatically improve search rankings with less content and fewer backlinks.Bradley also discusses the impact of Google's helpful content update, which applies a quality score multiplier to entire sites, highlighting the need for efficient and non-redundant content. He shares his method of simplifying SEO practices, focusing on conveying to Google who a business is, what they do, and where they do it through strategic use of headings and minimal but effective content.The podcast concludes with Bradley promoting Semantic Mastery's weekly Q&A webinar, Hump Day Hangouts, where listeners can learn more about local SEO and ask questions. Danny and Bradley wrap up by emphasizing the importance of helping Google understand business information clearly to achieve better search rankings.Bradley Benner, Founder of TreeCare HQ, Semantic Links, Semantic Mastery, and Local Fury:LinkedIn: https://www.linkedin.com/in/bradleybenner/YouTube: https://www.youtube.com/@UC0z45rknEPLVwUN7BpEWRyQ Semantic Links: https://semanticlinks.io/Semantic Mastery: https://semanticmastery.com/Local Fury: https://www.localfury.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdpChapters:00:00 Introduction and Background09:59 Getting Started in Local SEO13:11 Building Syndication Networks26:42 Topic and Category-Based Optimization34:50 Simplifying SEO Efforts49:14 Optimizing Page and Site StructureKeywords:local SEO, journey, electrical contracting, leads, test sites, rental sites, agency, SEO algorithm, entity-based, topics, categories, redundant content, local SEO, topic-based optimization, category-based optimization, page structure, site structure, internal linking, content optimization, knowledge graph#localseo #agency #seo #localbusiness #backlinks

In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.Key Points Discussed:Background on Dennis Yu:Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.He emphasizes the difference in advertising strategies between large corporations and local businesses.Facebook Ads for Local Businesses:Local businesses should focus on creating authentic, everyday content rather than high-production ads.Examples include showcasing daily operations, highlighting technicians, and sharing local insights.Successful ads often amplify content that has already performed well organically.The Dollar a Day Strategy:Dennis recommends the "dollar a day" strategy to boost posts that perform well organically.He explains the importance of achieving at least a 10% engagement rate before boosting content.Content and Engagement:Engaging content should reflect the local community and humanize the business.Authentic stories, local landmarks, and customer experiences resonate well with the audience.Audit and ROI Measurement:Local business owners should track calls and conversions from Facebook ads.Importance of connecting call tracking systems to Facebook to measure ROI accurately.SEO and Google Ads:Dennis compares Facebook ads to Google ads, emphasizing the importance of both in a comprehensive digital strategy.SEO and ads should amplify a business's positive signals, and businesses must maintain high-quality standards.YouTube for Local Businesses:YouTube can be leveraged for local SEO by creating videos that address common customer questions and showcase the business.Content on YouTube should be repurposed across other social media platforms for maximum reach.Google Data Leaks and SEO:Discussion on Google's internal ranking signals and the importance of creating genuine, high-quality content.SEO should focus on building a trustworthy, authoritative online presence.Dennis Yu, Founder of BlitzMetrics:LinkedIn: https://www.linkedin.com/in/dennisyu/Facebook: https://www.facebook.com/dennisyuTwitter: https://twitter.com/dennisyuWebsite: https://dennisyu.comWebsite: https://blitzmetrics.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters:

00:00 Introduction and Background of Dennis Yu

01:26 The Basics of Facebook Ads for Local Businesses

06:01 The Three Stages of the Marketing Funnel

09:18 The Importance of Building Relationships

11:54 The Role of Quality Score and Relevant Score

14:01 Tracking and Measuring ROI for Facebook Ads

20:22 Using Stories and Location in Facebook Ads

24:59 Auditing Facebook Ads and Connecting Data

28:08 The Impact of Google Data Leaks on SEO

34:46 The Importance of Doing Good Work and Providing Value

45:32 The Role of Google Ads in Digital Marketing

52:26 The Role of YouTube in SEO

56:55 Creating Authentic and Honest Content

01:02:25 The Importance of Repurposing Content

01:04:02 Focusing on the Basics of SEO and Digital Marketing#localmarketing #localbusiness #localseo #seo

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.Chris’s Background and On The Map Marketing:Chris started at On The Map Marketing 10 years ago as a website project manager.The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results.The agency has grown significantly, now generating $6 million annually.Evolution of Local Search:Local search has evolved from simple map placements to a more complex system involving LSAs (Local Service Ads), PPC ads, and directories.Organic rankings have decreased in importance, while a holistic local search marketing strategy has become crucial.Brand recognition and real-life presence have become critical factors in achieving high search rankings.Effective Advertising Strategies:Chris emphasizes the importance of utilizing LSA ads, directories, and PPC ads depending on the business's budget and industry.Directory advertising can enhance both SEO and direct lead generation, especially in competitive verticals like legal services.Local Link Building and Community Engagement:Chris advocates for building local links and community engagement over traditional link building.This involves sponsorships, local outreach, and collaborations with local social media influencers.Real links from local organizations and mentions on social media and other channels are becoming more valuable than paid links from high DR sites.Holistic SEO Approach:SEO is now seen as a combination of technical SEO, content creation, social media engagement, and PR.Building a strong brand presence both online and offline is essential for success in local search.Danny and Chris discuss the importance of creating real, non-AI-generated content, including videos and social media posts.Practical Tips for Local Business Owners:Optimize Google Business Profiles with proper categories, consistent and genuine reviews, and high-quality photos.Utilize DBAs (Doing Business As) creatively to include keywords in business names.Ensure presence in all relevant business directories and local citations.Future of Local Search:Chris speculates on the future of local search, noting the potential changes in map results and the integration of new ad formats.The focus will continue to shift towards brand recognition and social media presence.Real brands with a strong local presence will have an advantage in search rankings.

Chris Brencans, CEO of On The Map:

LinkedIn: https://www.linkedin.com/in/kbrencans/

Twitter: https://x.com/BrencansKWebsite: https://www.onthemap.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp 00:00 Introduction and Background02:33 The Evolution of Local Search Marketing05:12 The Importance of Ads in Local Search Marketing08:56 Building Brand Recognition and Engaging with Customers11:45 The Shift in Link Building Strategies14:06 The Future of Local Search19:40 Common Misconceptions in Local SEO and Marketing23:49 Getting on the Map: Optimizing Google Business Profiles28:11 Conclusion and Contact Information

In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.

Introduction:Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and 1 Tom Plumber. Jeremy's Entrepreneurial Journey:Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved to San Antonio, Texas in 2006. Early Challenges and Growth:Jeremy explains that in the beginning, it was mostly just him and his wife working on their own, occasionally getting help from a few workers. He recalls learning how to handle water damage jobs by consulting with an industry contact from Louisiana, who walked him through the process over the phone.Expansion into Restoration and Plumbing:Crown Restoration evolved into a full-service restoration business, including water damage mitigation, mold remediation, fire damage restoration, contents restoration, and construction. Jeremy started OneTom Plumber to address challenges in the restoration industry and leverage lead generation between the two businesses.Building the Business:Jeremy discusses the difficulty of scaling Crown Restoration and the importance of generating leads. Initially, they struggled to get work but discovered the value of building relationships with plumbers, who often encountered water damage issues first. By offering prompt service and paying plumbers for leads, they established a reliable source of business.Organizational Development:Jeremy highlights the importance of organizational development and building a strong team. He shares his journey of learning to delegate, develop business strategies, and create a company culture focused on attitude, heart, urgency, and grit. He emphasizes the significance of having a clear vision and inspiring his team towards passion and excellence in service.Jeremy Newman, Founder of Crown Restoration:LinkedIn: https://www.linkedin.com/in/jeremy-newman-4a19b01/Facebook: https://www.facebook.com/rick.roll.92123015Crown Restoration: https://crownrestoration.com/1 Tom Plumber: https://www.1tomplumber.com/Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Chapters: 00:00 Starting Crown Restoration06:11 Building Relationships and Generating Leads25:06 Inspiring Passion and Excellence: The Vision for Crown Restoration28:30 Finding Inspiration and Energy in Entrepreneurship30:09 The Role of Faith in Personal and Professional Growth39:00 Making the Most Out of Every Opportunity49:21 Operational Challenges and Strategies56:24 Planning for the Future and Transitioning to a Mentorship Role

The Local Marketeer Platforms:

YouTube: https://www.youtube.com/@LocalMarketeer/ 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/the-local-marketeer/id1741176782  

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/the-local-marketeer 

Audible: https://www.audible.com/podcast/The-Local-Marketeer/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp#localmarketing #localbusiness #localseo #seo #marketing