In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).

Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.

Building an SEO Agency: Kyle discusses the challenges of building an SEO agency, including the importance of structuring a business for potential acquisition. He emphasizes the need for a predictable sales cycle, a unique point of view, and tight Standard Operating Procedures (SOPs) to ensure the business can run independently of key individuals.

SEO Testing and Patents: Kyle is known for his scientific approach to SEO, which led to him securing a patent for his SEO testing methodology. He explains that the core principles of SEO haven't changed much despite frequent algorithm updates. His testing method involves creating small, controlled environments to see how specific changes affect rankings, which helps him understand the algorithm's workings.

EAT and EEAT: Kyle discusses the importance of Google’s EAT (Expertise, Authority, Trust) and the newer EEAT (Experience, Expertise, Authority, Trust) guidelines. He emphasizes that trust is the most critical factor for ranking and that businesses should ensure they appear as real, legitimate entities in Google's eyes.

Challenges and Advice: Kyle shares advice for agency owners, stressing the importance of having a co-founder with complementary skills, trusting your gut in business partnerships, and ensuring your business has clear and effective SOPs. He also touches on the potential impact of AI on SEO, suggesting that while AI can speed up content production, it won't replace the need for proper SEO strategies.

Conclusion: Kyle wraps up by sharing where listeners can connect with him online, including his personal website and social media channels. The podcast is a deep dive into both the technical and business sides of SEO, offering valuable insights for beginners and experts alike.

Kyle Roof, Co-Founder of High Voltage SEO and Page Optimizer Pro:

Website: https://kyleroof.com/

LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/

Page Optimizer Pro: https://www.pageoptimizer.pro/

High Voltage SEO: https://hvseo.co/

Internet Marketing Gold: https://img.courses/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

06:03 Starting and Selling an Agency 

15:45 Reducing Churn in Agencies

20:58 Page Optimizer Pro and On-Page SEO

30:38 Insights from SEO Testing

36:51 Understanding Google's EEAT 

41:38 The Significance of Schema Markup

46:23 Internet Marketing Gold: SEO Courses

53:16 The Role of AI in SEO

57:00 The Future of SEO

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Andrew Shotland, a seasoned expert in local SEO and founder of Local SEO Guide. The discussion revolves around Andrew's extensive experience in the SEO industry, starting with his early days at Showtime Networks and NBC, where he launched some of the first websites for these companies. Andrew later transitioned into local SEO when he helped start Insider Pages, an early competitor to Yelp. Despite initial success, a website redesign caused the company to lose most of its traffic, leading to its eventual sale and Andrew's pivot to SEO consulting.

Andrew shares how his experience at Insider Pages made him empathetic towards business owners struggling with SEO, which became a key factor in his success as a consultant. He emphasizes the importance of not putting all your eggs in one basket and diversifying marketing efforts beyond just SEO.

Throughout the conversation, Andrew provides insights into his approach to SEO, including the importance of understanding search intent, the role of Google Business Profiles, and the need for a solid content strategy. He discusses the challenges of managing SEO for both small businesses and large enterprises, noting the differences in strategy and execution.

The discussion also touches on the impact of the COVID-19 pandemic, which led to exponential growth for Andrew's agency as businesses rushed to improve their online presence. Andrew talks about Bay Area Search, a networking group he co-founded for SEO professionals in the San Francisco Bay Area, and its challenges during the pandemic.

In the latter part of the episode, Andrew highlights the importance of proximity in Google Business Profile rankings and shares some advanced strategies, such as setting up real locations in target areas to improve local search visibility. He also introduces a new tool, SERP Summary, designed to monitor search results and provide valuable data for home services businesses, which is set to launch in September.

The episode concludes with Andrew sharing his top SEO tools, including Google Search Console, Screaming Frog, and SEMrush, and where listeners can find him online. Danny wraps up by thanking Andrew and expressing interest in continuing the conversation in the future.

Andrew Shotland, Founder of Local SEO Guide:

Twitter: https://twitter.com/localseoguide

LinkedIn: https://www.linkedin.com/in/localseoguide/

Local SEO Guide: https://www.localseoguide.com/

BayAreaSearch: https://bayareasearch.org/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

05:46 Lessons Learned from Insider Pages

09:19 Consulting and Scaling Up

15:12 Impact of COVID-19 on the Agency

20:10 Strategies For Multi-Location Businesses

28:00 The Value of Building Real Locations

38:41 Favorite SEO Tools He Uses

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing #andrewshotland #localseoguide

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Darren Shaw, a leading figure in local SEO and founder of WhiteSpark. They discuss Darren's extensive experience in SEO, dating back nearly 25 years, and his company's focus on local SEO software and services, including their well-known listing service. Darren shares his journey from starting WhiteSpark in 2005 as a freelance web developer to growing the company into a major player in local SEO.

They delve into key topics like the evolution of local citations, noting that citation consistency has become less critical since Google's shift to an entity-based knowledge graph in 2015. Darren explains that while citations were once a major ranking factor, their importance has diminished as more businesses have adopted them. Today, the focus is on ensuring citations are accurate for user experience rather than SEO benefits.

The conversation also covers Google's Business Profile management, emphasizing the importance of regular updates, like Google posts, photo uploads, and service adjustments, to maintain strong local rankings. Darren highlights the value of WhiteSpark's alert system, which notifies businesses of any changes to their Google Business Profile, helping them respond quickly to potential issues.

Darren also discusses the future of local SEO, predicting that while Google will remain dominant, search behavior will gradually shift towards AI and generative search engines. He emphasizes the need for businesses to adapt to these changes by optimizing for multiple platforms beyond Google.

Overall, the podcast offers valuable insights into the nuances of local SEO, the importance of ongoing profile management, and the future direction of search engine optimization in a rapidly evolving digital landscape. Darren Shaw provides expert advice on best practices and shares the innovative tools WhiteSpark offers to help businesses stay ahead in local SEO.

Darren Shaw, Founder of Whitespark:

LinkedIn: https://www.linkedin.com/in/darrenshawwhitespark/

Twitter: https://twitter.com/DarrenShaw_

TikTok: https://www.tiktok.com/@darrenshawseo?lang=en

Whitespark: https://whitespark.ca/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

00:00 Introduction and Background

06:31 The Evolution of Citations in Local SEO

11:35 Insights from the Local Search Ranking Factors Blog

19:08 Whitespark's Software Offerings for Local SEO

34:21 Making Software Accessible and Affordable

38:35 The Importance of Fresh Content and Review Management

43:06 Optimizing Google Business Profiles

47:31 Managing Multiple Locations

54:33 Link Building and Website Optimization

57:04 The Future of Local SEO

01:03:00 The Future of Whitespark

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Danny Leibrandt, founder of Pest Control SEO, interviews Ben Fisher, a seasoned local SEO expert with 30 years of experience and founder of Steady Demand. Ben discusses his extensive background, beginning in 1994 with computer repair and networking before transitioning to building websites and local SEO.

Key Points:

Ben Fisher's Background:

Started in local SEO in 1994, officially in 1996.

Transitioned from computer repair to building websites.

Early projects involved unique solutions like building a BBS for credit reports.

Evolution of Local SEO:

Early days were the "wild west" with simple SEO techniques like keyword stuffing.

Importance of user-focused SEO rather than optimizing solely for Google.

Google Business Profile (GBP) Insights:

Ranking Factors: Address, business name, and primary category are crucial.

Emphasis on providing accurate business information and not keyword stuffing.

Reviews are vital for customer perception, but not heavily weighted in SEO ranking.

Suspensions and Compliance:

Common causes include keyword stuffing in business names, inappropriate addresses, and rapid profile changes.

Importance of having proper documentation ready to avoid suspension.

Ben Fisher's Expertise and Role:

Google Business Profile Diamond Expert, one of only ten in the world.

Involvement in mentoring and the Google Business Profile community.

His firm, Steady Demand, offers services like My Business Assurance to help businesses stay compliant and manage suspensions.

Practical Advice:

For service area businesses, ensuring accurate address and category information is essential.

Respond to reviews thoughtfully to show customer care rather than for SEO purposes.

Utilize Google posts for conversions, not just for SEO.

Conclusion:

Ben Fisher emphasizes the importance of user-focused SEO and compliance with Google’s guidelines to avoid suspensions. His expertise as a Google Business Profile Diamond Expert highlights the value of accurate business information and thoughtful customer engagement. Danny Leibrandt concludes the podcast with insights into the significance of local SEO for pest control businesses and the benefits of expert guidance from professionals like Ben.

Ben Fisher, Founder of Steady Demand:

Twitter: https://twitter.com/TheSocialDude

LinkedIn: https://www.linkedin.com/in/benfishertechpad/

Steady Demand: https://www.steadydemand.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

06:08 Early Days of Local SEO

20:23 Key Ranking Factors for Google Business Profiles

30:21 Effective Strategies for Responding to Reviews

37:01 Debunking Common Myths in Local SEO

46:28 Understanding Suspensions

53:15 The Importance of Being Prepared for Suspensions

57:33 The Impact of Suspensions on Agencies

01:00:46 The Google Business Profile Expert Program

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast episode, Danny Leibrandt, founder of Pest Control SEO, interviews Mike Blumenthal, co-founder of Near Media and a veteran in local SEO with over 40 years of experience in marketing. Mike shares his journey from working in a family business to becoming a key figure in local SEO, highlighting his early involvement in the internet and the development of content management systems. He recounts the shift from traditional marketing methods like Yellow Pages to digital local SEO, emphasizing the impact of Google's integration of Google Maps and Google Local.

Mike discusses the evolution of local SEO and the significance of consumer behavior analysis in understanding market trends. He explains how Near Media conducts in-depth research on consumer behavior, employing a unique method of tracking real-time user interactions to gain insights into decision-making processes across various industries. Mike emphasizes the importance of optimizing for the user rather than just for search engines, noting that quality user experiences are critical for better search rankings.

The conversation also covers the impact of AI on local SEO, with Mike predicting that Google's knowledge graph and local data will remain crucial despite the rise of AI-driven tools. He underscores the value of first-party feedback over solely focusing on public reviews, advocating for businesses to prioritize genuine customer feedback to improve services.

Mike also touches on the practical challenges and insights gained from running multiple projects simultaneously, including LocalU, GatherUp, and now Near Media. He shares his thoughts on the future of local SEO, suggesting that Google will continue to leverage its strong local knowledge base while integrating AI where applicable.

The episode concludes with Mike offering his contact information and encouraging listeners to reach out with questions, highlighting his commitment to sharing knowledge and supporting the SEO community.

Mike Blumenthal, Co-Founder Of Near Media:

LinkedIn: https://www.linkedin.com/in/mblumenthal/

Twitter: https://twitter.com/mblumenthal

Near Media: https://www.nearmedia.co/

Blog: https://blumenthals.com/blog/

Email: [email protected]

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

03:29 The Evolution of Marketing and Digitalization

08:02 In-Depth Consumer Behavior Analysis

17:21 Optimizing for the User and the Importance of Reviews

22:35 Insights from the Google Data Leak

27:48 Super In-Depth Consumer Behavior Analysis

31:23 Thoughts on Local Service Ads

35:40 The Journey of Near Media 

42:21 The Importance of Consumer Behavior Research

51:04 The Value of First-Party Feedback

57:04 The Future of Local SEO and the Role of AI

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this episode of the Pest Control SEO podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Jake Sheldon, a prominent figure in the pest control industry, despite being only 30 years old. Jake's impressive accomplishments include owning equity in 13 different companies, selling his first pest control company Pest Works, and running a successful marketing agency for pest control companies called Pest Customers Fast.

Jake's journey began at 19, inspired by digital marketing and building websites. His breakthrough came when he ran a successful Facebook ad campaign and a door-to-door sales team for a pest control owner, leading to a partnership in a new pest control location, Pest Works. This success propelled him into the pest control industry, where he eventually founded Pest Customers Fast, growing it to 368 clients primarily through Facebook ads.

Exiting Pest Customers Fast was challenging, with Jake emphasizing the importance of having well-defined processes and understanding the lifetime value of customers. He transitioned to a new business model focusing on equity instead of retainers, leveraging his expertise to take equity in companies while managing their digital marketing and operational tasks through virtual assistants.

Jake also runs a virtual assistant staffing company, Next Gen of Staffing, helping businesses delegate tasks efficiently. He highlights the importance of knowing which tasks to delegate and the value of hiring virtual assistants with strong English skills, particularly those with a U.S. background.

Throughout the episode, Jake shares insights on building a successful business, emphasizing the significance of generating leads, effective delegation, and understanding the long-term value of customers. He also discusses the transition from quick money through agency work to building substantial long-term equity, aiming for significant future exits.

Listeners can find Jake on Facebook or through his website, Next Gen of Staffing, and learn more about his pest control classes with Jonas Olson at Pest Control Millionaires. The episode concludes with a promise of more valuable insights in future podcasts.

Jake Sheldon, Co Owner of Next Gen:

LinkedIn: https://www.linkedin.com/in/jake-sheldon-6a0981a9/

Facebook: https://www.facebook.com/jake.sheldon.7

VA Staffing Agency: https://nextgenofstaffing.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background of Jake Sheldon

03:15 Starting Pest Customers Fast and Growing the Agency

06:02 The Key to Successful Facebook Ads: Audience Targeting and Compelling Offers

08:02 The Importance of Leads and Delegation in Business Growth

15:29 Hiring Virtual Assistants for Customer Service, Sales, and Administrative Tasks

18:16 Running a Virtual Staffing Agency for Home Service Businesses

27:56 Transitioning from a Retainer-Based Model to an Equity-Based Model

32:58 Challenges and Strategies in Pitching the Equity Model

35:19 Preparing for an Exit: Systemizing Processes and Building a Sellable Brand

38:53 The Power of Networking and Building Relationships

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this engaging podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joy Hawkins, a highly respected expert in local SEO. Joy is known for her extensive experience as a Google Business Profile product expert and the owner of Sterling Sky, Local Search Forum, and Local University. With nearly two decades in the field, Joy shares her journey from starting as a telemarketer for Google ads in 2006 to becoming a self-taught SEO expert and founding her own successful agency.

Key insights from the conversation include:

Joy's SEO Journey: Joy started her career in sales but soon transitioned to SEO by self-teaching and experimenting with different strategies to rank websites. She emphasized the importance of learning from hands-on experience and the value of persistence in mastering SEO techniques.

Link Building and Ranking Factors: Joy discussed the evolution of link-building strategies and their current relevance. She noted that while link-building is more challenging now, it remains a crucial factor in SEO. She also highlighted the importance of relevance and quality in links, emphasizing that a good link can come from a variety of sources, not necessarily related to the business's niche.

Google Business Profile (GBP) Optimization: Joy shared valuable tips on optimizing GBPs, such as the significance of business hours for ranking, the impact of reviews, and the strategic use of additional categories. She also discussed the pros and cons of including keywords in business names and the ethical considerations of doing so.

Local SEO Strategies: Joy elaborated on the importance of customizing SEO strategies based on business needs. She explained how Sterling Sky approaches SEO with a minimum service fee and a flexible, custom strategy for each client. She also stressed the importance of continual testing and adapting strategies based on data and results.

Google Data Leak and Algorithm Insights: Joy discussed the implications of a recent Google data leak, which revealed insights into Google's ranking factors. She highlighted the importance of branded searches and how they can impact overall rankings. Joy also noted the value of bolded text and other subtle factors that SEOs should consider.

Joy Hawkins, Owner of Sterling Sky, Local Search Forum, and Local University:

LinkedIn: https://www.linkedin.com/in/joyhawkins/

Twitter: https://twitter.com/JoyanneHawkins

Facebook: https://www.facebook.com/seogirl

YouTube: https://www.youtube.com/@SterlingSkyInc

Sterling Sky: https://www.sterlingsky.ca/

Local Search Forum: https://www.localsearchforum.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

08:00 Changes in SEO Practices

25:03 Agency Services and Customization

28:03 Easy Wins in Local SEO

32:06 The Google Data Leak

35:10 The Impact of Business Hours and Website Content on Local SEO

38:22 YouTube: A Powerful Platform for Local Businesses

46:06 Challenges and Rewards of YouTube

51:05 Follow Joy Hawkins for Insights on Local SEO

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Joe Dingwall, President of USX Pest Control and Catseye Pest Control. Joe has over 12 years of experience in the pest control industry, leading companies with over 100 employees and significant revenue.

Joe's career began uniquely as a pastor before transitioning to pest control for family stability. He joined Catseye, a well-known brand in upstate New York founded by John Gagne in 1987. Joe started in sales and quickly advanced to President, focusing on leadership and marketing to drive success.

Catseye's success is largely due to its strong branding and marketing strategies. In 2017, the company expanded into New England, using digital marketing techniques like SEO and videos. The brand targets future homeowners by appealing to children, making it family-friendly. Joe highlights the Cat Guard exclusion system, which sets them apart by sealing structures to prevent pest entry.

Joe emphasizes continuous training for sales and service teams, with weekly sessions to ensure high standards. This helps employees effectively communicate product benefits and provide excellent customer service.

Hiring and retention are managed through a three-stage process focusing on character, competency, and chemistry. A detailed onboarding process helps integrate new employees and make them feel valued. The company uses digital screens for announcements and recognition, fostering a strong culture.

Technological tools like Podium for reviews, Avichado for bulk texting, Asana for project management, and Slack for internal communication play a significant role in operations.

Looking ahead, Joe aims to expand the commercial division and achieve a 60-40 residential-commercial split. The focus remains on growing the business and providing career opportunities for employees. The high standards set by founder John Gagne are deeply ingrained in the company’s ethos.

Joe values the trust and autonomy given by John, highlighting the importance of leadership and vision in driving success. The podcast offers insights into effective strategies and practices that have propelled Cat's Eye's success, with valuable lessons in leadership, marketing, and business growth.

Joe Dingwall, President of Catseye Pest Control and USX Pest Control:

LinkedIn: https://www.linkedin.com/in/joe-dingwall-4635a6113/

Catseye Pest Control: https://www.catseyepest.com/

USX Pest Control: https://www.usxpest.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters:

00:00 Introduction and Background

06:15 Building a Strong Brand and Marketing Strategy

11:08 The Importance of Training for Sales Teams

27:46 Developing a Strong Commercial Division

34:14 Relationship Between Parent Company and Subsidiaries

39:18 Review Strategy and Software Tools

45:06 Building a Strong Company Culture

49:01 Advancing in the Pest Control Industry

53:02 Importance of Branding, Marketing, and Customer Service

56:40 Vision for Growth in the Company

#pestcontrol #pestcontrolmarketing #podcast #localbusiness #localmarketing

In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Bradley Benner, a seasoned local SEO specialist and founder of several SEO-focused businesses, including Treecare HQ, Semantic Mastery, Semantic Links, and Local Fury. Bradley shares his journey into local SEO, which began when he was an electrical contractor looking to generate his own leads. Initially, he used traditional marketing methods before transitioning to digital marketing, learning to manipulate Google search results, and creating test sites in various industries.

Bradley describes how he achieved early success with basic on-page optimization and directory listings, a far simpler process compared to today's complex SEO landscape. He also explains his evolution from building and leasing websites (rank-and-rent model) to running a full-scale SEO agency and then founding Semantic Mastery to teach others about local SEO. By 2019, Bradley decided to focus exclusively on tree service contractors, recognizing the benefits of niche specialization.

He delves into the significant algorithm changes Google has undergone, particularly the shift from a keyword-based to an entity-based algorithm. This new approach allows pages optimized for broad topics or categories to rank for numerous related search queries, even if those specific keywords are not present on the page. Bradley emphasizes the importance of page structure, site architecture, and internal linking, stressing that proper optimization in these areas can dramatically improve search rankings with less content and fewer backlinks.

Bradley also discusses the impact of Google's helpful content update, which applies a quality score multiplier to entire sites, highlighting the need for efficient and non-redundant content. He shares his method of simplifying SEO practices, focusing on conveying to Google who a business is, what they do, and where they do it through strategic use of headings and minimal but effective content.

The podcast concludes with Bradley promoting Semantic Mastery's weekly Q&A webinar, Hump Day Hangouts, where listeners can learn more about local SEO and ask questions. Danny and Bradley wrap up by emphasizing the importance of helping Google understand business information clearly to achieve better search rankings.

Bradley Benner, Founder of TreeCare HQ, Semantic Links, Semantic Mastery, and Local Fury:

LinkedIn: https://www.linkedin.com/in/bradleybenner/

YouTube: https://www.youtube.com/@UC0z45rknEPLVwUN7BpEWRyQ 

Semantic Links: https://semanticlinks.io/

Semantic Mastery: https://semanticmastery.com/

Local Fury: https://www.localfury.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters:

00:00 Introduction and Background

09:59 Getting Started in Local SEO

13:11 Building Syndication Networks

26:42 Topic and Category-Based Optimization

34:50 Simplifying SEO Efforts

49:14 Optimizing Page and Site Structure

Keywords:

local SEO, journey, electrical contracting, leads, test sites, rental sites, agency, SEO algorithm, entity-based, topics, categories, redundant content, local SEO, topic-based optimization, category-based optimization, page structure, site structure, internal linking, content optimization, knowledge graph

#localseo #agency #seo #localbusiness #backlinks

In this podcast, Danny Leibrandt, founder of Pest Control SEO, is joined by his mentor Dennis Yu, a digital marketing expert with 30 years of experience. They delve into effective strategies for Facebook ads, particularly for local businesses, and the importance of authentic content.

Key Points Discussed:

Background on Dennis Yu:

Dennis Yu has managed over a billion dollars in Facebook ads for top brands like Nike, Adidas, and Starbucks.

He emphasizes the difference in advertising strategies between large corporations and local businesses.

Facebook Ads for Local Businesses:

Local businesses should focus on creating authentic, everyday content rather than high-production ads.

Examples include showcasing daily operations, highlighting technicians, and sharing local insights.

Successful ads often amplify content that has already performed well organically.

The Dollar a Day Strategy:

Dennis recommends the "dollar a day" strategy to boost posts that perform well organically.

He explains the importance of achieving at least a 10% engagement rate before boosting content.

Three Stages of the Funnel:

Ads should build awareness, consideration, and conversion.

The importance of creating multiple touchpoints to build trust with potential customers, requiring an average of 60 touches.

Content and Engagement:

Engaging content should reflect the local community and humanize the business.

Authentic stories, local landmarks, and customer experiences resonate well with the audience.

Audit and ROI Measurement:

Local business owners should track calls and conversions from Facebook ads.

Importance of connecting call tracking systems to Facebook to measure ROI accurately.

SEO and Google Ads:

Dennis compares Facebook ads to Google ads, emphasizing the importance of both in a comprehensive digital strategy.

SEO and ads should amplify a business's positive signals, and businesses must maintain high-quality standards.

YouTube for Local Businesses:

YouTube can be leveraged for local SEO by creating videos that address common customer questions and showcase the business.

Content on YouTube should be repurposed across other social media platforms for maximum reach.

Focus on Good Business Practices:

Only take on clients who provide good service and have positive reviews.

Avoid trying to manipulate reviews or rankings, as this can backfire.

Dennis Yu, Founder of BlitzMetrics:

LinkedIn: https://www.linkedin.com/in/dennisyu/

Facebook: https://www.facebook.com/dennisyu

Twitter: https://twitter.com/dennisyu

Website: https://dennisyu.com

Website: https://blitzmetrics.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background of Dennis Yu

06:01 The Three Stages of the Marketing Funnel

11:54 The Role of Quality Score and Relevant Score

14:01 Tracking and Measuring ROI for Facebook Ads

20:22 Using Stories and Location in Facebook Ads

24:59 Auditing Facebook Ads and Connecting Data

28:08 The Impact of Google Data Leaks on SEO

34:46 The Importance of Doing Good Work and Providing Value

45:32 The Role of Google Ads in Digital Marketing

52:26 The Role of YouTube in SEO

56:55 Creating and Repurposing Content

01:04:02 Focusing on the Basics of SEO and Digital Marketing

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing