In this episode of The Local Marketeer Podcast, host Danny Leibrandt chats with Phil Risher, founder of Flash Consulting, a digital agency specializing in helping local home service businesses grow. With over 15 years of experience in the industry and features in Forbes, Yahoo Finance, and CNBC, Phil has become a trusted expert in local marketing.

Phil shares his unique journey, from managing multi-million-dollar service branches at Enterprise Rent-A-Car to scaling HVAC and duct cleaning companies with groundbreaking strategies. Discover how Phil helped a business grow from $3M to $8M in revenue and increased another company’s leads by over 1000%, all through innovative marketing techniques and smart systems.

🔑 Key Takeaways:

- Local SEO: Why reviews, service area pages, and calculators are essential for dominating your local market.

- Email Marketing Secrets: Phil’s proven 7-step email framework that generated over $260,000 from a single campaign.

- AI in Marketing: How AI-driven tools are transforming customer service, lead nurturing, and scheduling for 2025.

- Retargeting Done Right: Leveraging email and SMS to boost revenue and close more deals.

- Consultative Growth: Why tailoring strategies to specific CRMs and industries makes all the difference.

📌 Whether you’re an HVAC company, pest control service, or any local business, this episode is packed with actionable insights to transform your marketing and scale your business.

Phil Risher, Founder of Phlash Consulting:

Instagram: https://www.instagram.com/philrisher/

LinkedIn: https://www.linkedin.com/in/philrisher/

YouTube: https://www.youtube.com/@UCVSuWJ-9UlN2DELnWClctxw 

Phlash Consulting: https://phlashconsulting.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction to Phil Risher and Phlash Consulting

06:00 Phil's Journey into Local Marketing

12:29 The Importance of Reviews in Local Marketing

18:33 Scaling Flash Consulting: Strategies and Services

27:24 Onboarding Clients: Discovery and Strategy

31:42 Hiring for Growth: Building a Strong Team

40:16 Future Growth: Scaling the Agency

46:22 Effective Retargeting Strategies

53:10 Nurturing Leads: The Follow-Up Process

59:03 The Future of AI in Marketing

Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery 

#LocalSEO #HomeServiceMarketing #DigitalMarketing #AIinBusiness #EmailMarketingTips #TheLocalMarketeerPodcast

🎧 Tune in now and discover how to supercharge your local marketing strategy!