In this podcast, Danny Leibrandt, founder of Pest Control SEO, interviews Chris Brencans, CEO of On The Map Marketing. Chris discusses his journey from joining the agency as a website project manager to leading a successful digital marketing firm specializing in local search.

Key highlights from the discussion include:

Chris’s Background and On The Map Marketing:

Chris started at On The Map Marketing 10 years ago as a website project manager.

The agency was founded 15 years ago by Rick Hoskins and initially focused on placing attorneys in local search results.

The agency has grown significantly, now generating $6 million annually with a projected increase to $7 million.

Evolution of Local Search:

Local search has evolved from simple map placements to a more complex system involving LSAs (Local Service Ads), PPC ads, and directories.

Organic rankings have decreased in importance, while a holistic local search marketing strategy has become crucial.

Brand recognition and real-life presence have become critical factors in achieving high search rankings.

Effective Advertising Strategies:

Chris emphasizes the importance of utilizing LSA ads, directories, and PPC ads depending on the business's budget and industry.

Directory advertising can enhance both SEO and direct lead generation, especially in competitive verticals like legal services.

Local Link Building and Community Engagement:

Chris advocates for building local links and community engagement over traditional link building.

This involves sponsorships, local outreach, and collaborations with local social media influencers.

Real links from local organizations and mentions on social media and other channels are becoming more valuable than paid links from high DR sites.

Holistic SEO Approach:

SEO is now seen as a combination of technical SEO, content creation, social media engagement, and PR.

Building a strong brand presence both online and offline is essential for success in local search.

Danny and Chris discuss the importance of creating real, non-AI-generated content, including videos and social media posts.

Practical Tips for Local Business Owners:

Optimize Google Business Profiles with proper categories, consistent and genuine reviews, and high-quality photos.

Utilize DBAs (Doing Business As) creatively to include keywords in business names.

Ensure presence in all relevant business directories and local citations.

Chris Brencans, CEO of On The Map:

LinkedIn: https://www.linkedin.com/in/kbrencans/

Twitter: https://x.com/BrencansK

Website: https://www.onthemap.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

00:00 Introduction and Background

02:33 The Evolution of Local Search Marketing

05:12 The Importance of Ads in Local Search Marketing

08:56 Building Brand Recognition and Engaging with Customers

11:45 The Shift in Link Building Strategies

14:06 The Future of Local Search

19:40 Common Misconceptions in Local SEO and Marketing

23:49 Getting on the Map: Optimizing Google Business Profiles

28:11 Conclusion and Contact Information

#DigitalMarketing #LocalSEO #SEOtips #BusinessGrowth #MarketingStrategy

#BrandBuilding #GoogleBusinessProfile #OnlinePresence #ContentMarketing #MarketingPodcast

In this podcast, Danny Leibrandt interviews Jeremy Newman - a successful entrepreneur who is the founder of Crown Restoration and 1 Tom Plumber.

Introduction:

Danny Leibrandt introduces himself as the founder of Pest Control SEO and welcomes Jeremy Newman, a successful entrepreneur with multiple businesses including Crown Restoration and OneTom Plumber. Jeremy has generated over $7 million in revenue and is now venturing into real estate.

Jeremy's Entrepreneurial Journey:

Jeremy shares his story of starting Crown Restoration over 18 years ago. Initially living in Tampa, Florida, and dissatisfied with his career, he decided to return to Texas and explore new business opportunities. With a background in construction, he started researching restoration and eventually moved to San Antonio, Texas in 2006. Jeremy and his wife began by painting houses, buying a truck, ladder, and paint brushes, and working hard to get their first water damage jobs.

Early Challenges and Growth:

Jeremy explains that in the beginning, it was mostly just him and his wife working on their own, occasionally getting help from a few workers. He recalls learning how to handle water damage jobs by consulting with an industry contact from Louisiana, who walked him through the process over the phone.

Expansion into Restoration and Plumbing:

Crown Restoration evolved into a full-service restoration business, including water damage mitigation, mold remediation, fire damage restoration, contents restoration, and construction. Jeremy started OneTom Plumber to address challenges in the restoration industry and leverage lead generation between the two businesses.

Building the Business:

Jeremy discusses the difficulty of scaling Crown Restoration and the importance of generating leads. Initially, they struggled to get work but discovered the value of building relationships with plumbers, who often encountered water damage issues first. By offering prompt service and paying plumbers for leads, they established a reliable source of business.

Organizational Development:

Jeremy highlights the importance of organizational development and building a strong team. He shares his journey of learning to delegate, develop business strategies, and create a company culture focused on attitude, heart, urgency, and grit. He emphasizes the significance of having a clear vision and inspiring his team towards passion and excellence in service.

Jeremy Newman, Founder of Crown Restoration:

LinkedIn: https://www.linkedin.com/in/jeremy-newman-4a19b01/

Facebook: https://www.facebook.com/rick.roll.92123015

Crown Restoration: https://crownrestoration.com/

1 Tom Plumber: https://www.1tomplumber.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters: 

00:00 Starting Crown Restoration

06:11 Building Relationships and Generating Leads

25:06 Inspiring Passion and Excellence: The Vision for Crown Restoration

28:30 Finding Inspiration and Energy in Entrepreneurship

30:09 The Role of Faith in Personal and Professional Growth

39:00 Making the Most Out of Every Opportunity

49:21 Operational Challenges and Strategies

56:24 Planning for the Future and Transitioning to a Mentorship Role

#localmarketing #localbusiness #localseo #seo #marketing

This podcast features a conversation between Danny Leibrandt, founder of Pest Control SEO, and Eric Basset, co-owner of Nutura Pest Control and host of the Bug Bux podcast. Here's a comprehensive summary of the discussion:

Introduction:

Danny introduces Eric as the co-owner of Nutura Pest Control and host of the Bug Bucks podcast. Eric has over 16 years of experience in the pest control industry, and Nutura has accumulated over 2,000 5-star Google reviews.

Insights into Door-to-Door Sales:

Eric emphasizes the effectiveness of door-to-door (D2D) sales when used strategically, highlighting pros like strong route density and goal-setting opportunities.

However, poorly trained reps and aggressive tactics can lead to area "burnout," damaging brand reputation.

He advises companies using D2D to thoroughly train reps and emphasize respectful customer interactions.

Training & Weekly Meetings:

Nutura holds weekly training meetings for technicians to discuss pest issues, customer communication, and service protocols.

They emphasize camaraderie, product safety, ladder safety, and incentive programs, encouraging technicians to pursue high-quality customer reviews.

Review Strategy:

Nutura uses the Applause platform to streamline review collection, allowing technicians to earn tips directly.

The platform provides customers with a review prompt and enables technicians to see their leaderboard standings.

Previously, Nutura incentivized reviews by providing QR codes and offering bonuses based on the number of positive reviews.

Marketing and Lead Generation:

Nutura focuses heavily on digital marketing, particularly Google ads, and emphasizes local search engine optimization (SEO).

Although they have experimented with platforms like Angie and Thumbtack, Google remains their primary source for qualified leads.

Hiring Process:

Nutura primarily relies on referrals for hiring, with 85-90% of their employees coming through employee networks.

They offer bonuses for referrals that lead to long-term hires and prioritize accountability and interpersonal skills during interviews.

Eric Bassett, Co-Owner of Natura Pest Control:

LinkedIn: https://www.linkedin.com/in/eric-bassett-ace-1459b280/

Facebook: https://www.facebook.com/eric.bassett.129

Instagram: https://www.instagram.com/iamericbassett/

Bug Bux Podcast: https://g.co/kgs/qgoxfGn

Bug Bux+: https://www.bugbuxplus.com/

Natura Pest Control: https://www.naturapc.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 The Journey into Pest Control and the Golden Handcuffs

04:27 The Pros and Cons of Door-to-Door Sales

09:51 Tips for Effective Door-to-Door Sales

25:09 The Dominance of Google as a Lead Source

32:47 Being Intentional with Time and Relationships in Business

35:38 Finding Purpose and Fulfillment

45:34 Building a Brand and Acquiring Customers

01:02:26 The Future of Natura Pest Control

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol

This podcast is a comprehensive discussion between Danny Leibrandt, the founder of Pest Control SEO, and Greg Gifford, a seasoned local SEO expert with over 20 years of experience. Here’s a summary:

Introduction & Background:

Danny introduces Greg, highlighting his extensive background and expertise in SEO, especially with local businesses. Greg started his journey as a Flash designer before transitioning into SEO, eventually becoming an authority in the field.

Evolution of SEO:

Greg explains how SEO has evolved over the past 20 years. Initially, ranking relied heavily on keywords and backlinks, but Google’s algorithms have since grown more sophisticated. Today, it’s crucial to have comprehensive, quality content that answers customer questions and demonstrates expertise.

SearchLab Digital:

Greg currently works at SearchLab Digital, a local SEO agency specializing in multi-location businesses and providing paid search services. Their clients span various industries, from automotive to healthcare, restaurants, and legal.

Practical Local SEO Advice:

For small businesses starting with SEO, Greg advises understanding the rationale behind optimization techniques rather than just following a checklist. Tailoring strategies based on location and competition is crucial.

He emphasizes the importance of single-topic, location-specific service pages that comprehensively address customer concerns.

The structure of internal linking should be like a pyramid, guiding users down the customer journey and avoiding confusion.

Outbound linking should only be used when relevant to the user experience and not for SEO purposes.

Building Local Backlinks:

Greg provides practical strategies for obtaining local backlinks, such as engaging with the community, sponsoring events, and collaborating with customers.

He stresses avoiding paid links as they often don’t result in meaningful local relevance.

Future of Local SEO:

Google’s fight against spam remains a primary focus. Despite AI innovations, Greg believes local SEO will continue to be vital due to the need for localized search results.

He also mentions the potential of Google Lens and augmented reality in providing a richer user experience.

Greg Gifford, COO of SearchLab Digital:

Twitter: https://twitter.com/GregGifford

Facebook: https://www.facebook.com/greg.gifford

LinkedIn: https://www.linkedin.com/in/greggifford/

Website: https://searchlabdigital.com

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

03:01 Getting Started in SEO and the Evolution of Local SEO

07:54 Tips for Business Owners to Improve Google Rankings

11:22 The Importance of Understanding the Why in Local SEO

15:01 Recommended Tools for Local SEO

23:13 Tips for Public Speaking

28:57 The Impact of Speaking at Conferences

31:10 Optimizing Service Pages

34:06 Technical Tips for Success

37:43 Linking Strategies

41:29 Building Local Backlinks

46:39 The Future of Local SEO

49:20 Harnessing the Power of Reviews

52:27 Leveraging Marketing Platforms

#localmarketing #localbusiness #localseo #seo #marketing

In this episode of The Pest Control SEO Podcast, Danny Leibrandt, founder of Pest Control SEO, hosts Dennis Yu, a digital marketing expert and Danny's mentor. The discussion is centered on leveraging digital marketing for local businesses, especially in the pest control industry. Both hosts are traveling to a conference in Seattle where they are scheduled to speak.

Dennis, who has a background in engineering, emphasizes the importance of measurable and clear standards in digital marketing. He shares his insights on auditing local businesses and e-commerce brands, looking particularly at the reputation and reliability of the business from an SEO perspective. Dennis explains that the E-E-A-T (Experience, Expertise, Authority, Trust) principle is crucial when auditing businesses.

The conversation shifts to how businesses can amplify what works best for them instead of chasing new, untested strategies. Dennis advises focusing on strategies that have proven effective in driving business, using the example of Tommy Melo who has effectively used branding to grow his business across multiple states.

Dennis also discusses the importance of offline marketing strategies like TV commercials and billboards, noting that they are very effective when a business has a strong existing brand and good customer service. He mentions that businesses with a broader regional presence benefit more from such strategies.

Further, Dennis talks about building a strong brand and reputation management. He stresses that a brand is shaped by the sum of all interactions a business has with its customers, community, and employees. For businesses facing reputation issues, he advises addressing the root operational problems rather than just the symptoms.

The hosts dive into practical strategies for local businesses to build and protect their brands. Dennis suggests creating content that connects with local culture and businesses, reinforcing authenticity and trustworthiness in the eyes of both consumers and search engines.

Dennis and Danny discuss various digital marketing tools and strategies, including the importance of Local Services Ads (LSAs) and how they integrate with Google My Business profiles. Dennis clarifies common misconceptions about LSAs and emphasizes the importance of quality reviews and prompt responses to inquiries.

Throughout the podcast, the overarching theme is about leveraging digital marketing in a measurable, sustainable way that aligns with business goals and customer expectations. The discussion wraps up with a call to action for listeners to consider a free SEO audit offered by Danny.

Dennis Yu, Founder of Blitz Metrics:

LinkedIn: https://www.linkedin.com/in/dennisyu/

Facebook: https://www.facebook.com/dennisyu

Twitter: https://twitter.com/dennisyu

Website: https://dennisyu.com

Website: https://blitzmetrics.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Instagram: https://instagram.com/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

TikTok: https://tiktok.com/@dannyleibrandt  

YouTube: https://youtube.com/@DannyLeibrandt  

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing

Are you a local business owner or local marketer? Learn how to grow locally with Mike Forgie on the latest Pest Control SEO Podcast.Favorite Advertising Platforms: The discussion started with a comparison of different advertising platforms. Mike, one of the participants, mentioned that Google Search, particularly local service ads, map pack ads, and organic results, is his favorite platform. He prefers these over YouTube pre-roll ads, which he sees as more suitable for certain industries like auto dealerships.Advertising Goals: Both participants agreed on the importance of achieving a return on investment (ROI) with advertising efforts. They emphasized the significance of targeting bottom-of-funnel buyers who are ready to make a purchase rather than those in the awareness stage.Advertising Platforms for Different Industries: The conversation touched on how different industries may benefit from specific advertising platforms. For instance, Facebook ads were deemed suitable for branding and remarketing, while local service ads on Google were recommended for local businesses due to their cost-effectiveness and guaranteed leads.Challenges with Automotive Advertising: Mike shared insights into advertising challenges specific to the automotive industry, highlighting the high costs associated with Google Ads for automotive businesses. Instead, he suggested focusing on Instagram ads to build brand awareness and test funnels.SEO and Its Value: The conversation delved into the importance of search engine optimization (SEO) for local businesses. While acknowledging the value of SEO for building topical authority, Mike emphasized the primary goal of ranking for keywords that directly address potential customers' needs.Actionable Steps for Local Business Owners: The participants discussed actionable steps for local business owners just starting out in digital marketing. They recommended tools like Screaming Frog and GTmetrix to assess website performance and identify areas for improvement. Additionally, they suggested seeking help from specialists or agencies to address SEO and digital marketing needs effectively.Empowering Local Businesses: Both participants expressed a passion for empowering local businesses through digital marketing. They highlighted the potential to compete with larger corporations by leveraging available tools and platforms, emphasizing the importance of understanding how Google perceives their websites.Mike Forgie, Founder of Next Step Connect:LinkedIn: https://www.linkedin.com/in/michaelforgie/Website: https://nextstepconnect.comDanny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Instagram: https://instagram.com/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt TikTok: https://tiktok.com/@dannyleibrandt Pinterest: https://pinterest.com/dannyleibrandt58/ YouTube: https://youtube.com/@DannyLeibrandt Website: https://dannyleibrandt.com Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters: 00:00 Introduction and Background in Local SEO17:40 Shift in the Local Marketing Landscape24:50 Optimizing Google Business Profile and Video Content32:37 Optimizing Google My Business and Responding to Reviews43:16 The Power of Local Service Ads and Advertising Platforms56:17 Learning the Basics of SEO for Effective Communication#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo

Are you a local business owner or local marketer? Raphael Sterk reveals everything you need to know about Google Ads on the latest Pest Control SEO Podcast.

The discussion primarily revolved around digital marketing strategies, particularly focusing on Google Ads, for pest control companies. The conversation covered various aspects of running effective ad campaigns, including campaign setup, optimization techniques, and key metrics to monitor.

Campaign Setup:

The importance of setting up campaigns targeting different stages of the sales funnel was emphasized, including top-of-funnel, middle-of-funnel, and bottom-of-funnel ads.

Top-of-funnel ads might focus on general pest-related queries, while middle and bottom-of-funnel ads would target more specific service-related queries.

It was noted that while running all types of ads could be beneficial, it's essential to consider budget constraints and prioritize high-intent keywords if resources are limited.

Optimization Techniques:

Weekly optimization of campaigns was recommended, especially in the initial stages, to ensure budget allocation is balanced and effective.

Optimization involves monitoring key metrics such as cost per lead (CPA), conversion rates, and where the budget is being spent, then making adjustments accordingly.

It was advised to avoid making too many changes too quickly, as it can be challenging to gauge the effectiveness of optimizations without giving them time to take effect.

Key Metrics to Monitor:

The focus was on monitoring costs, CPAs, and conversion rates to ensure efficient use of budget and maximize return on investment (ROI).

While metrics like quality score were mentioned, the emphasis was on practical metrics that directly impact campaign performance and ROI.

Challenges and Solutions:

Challenges such as competitors bidding on brand terms were highlighted, emphasizing the importance of protecting brand keywords to ensure potential customers land on the intended website.

The conversation touched on the complexity of tying digital marketing efforts directly to revenue for service-based businesses like pest control companies, where lead quality and conversion processes play significant roles.

Authorship and Resources:

The conversation briefly touched on the experience of publishing a book on digital marketing careers, aimed at helping individuals enter the industry more efficiently.

There was mention of an upcoming ebook focused on Google Ads for pest control businesses, providing valuable insights and tools to improve campaign performance.

Raphael Sterk links:

LinkedIn: https://www.linkedin.com/in/raphael-sterk-268927249/

Website: https://pestsadsagency.com 

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/  

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Chapters: 

00:00 Introduction to Raphael Sterk and Pest Ads Agency

09:18 Creating Effective Landing Pages for Pest Control Services

30:03 Optimizing Google Ads on a Weekly Basis

37:09 The Consequences of Not Optimizing Google Ads

49:45 Cost per Acquisition and Return on Investment

58:42 Focusing on Services vs. Brand Campaigns

01:05:46 Publishing a Book for Social Proof

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo

Are you a local business owner or local SEO? Watch our latest podcast with Dennis Yu for expert insights on SEO, AI, and local business.

We started by discussing the prevalence of AI in content creation and SEO strategies, noting that some individuals and agencies are using AI to generate large volumes of content and backlinks in an attempt to manipulate search engine rankings. However, we highlighted that Google has been cracking down on such practices, and the use of AI is making it increasingly difficult to engage in black hat SEO tactics.

The conversation then shifted to the role of Google's quality raters, who manually evaluate search results to ensure they align with Google's guidelines. It was revealed that Google has significantly reduced the number of human quality raters in favor of using AI algorithms to perform this task more efficiently. This transition has led to faster identification and penalization of websites that violate Google's guidelines.

We delved into the concept of tokens in AI language models like ChatGPT, explaining that tokens represent individual words or units of text in a model's input and output. This understanding helps contextualize the processing cost and capabilities of these models.

The discussion expanded to encompass the evolution of search engine result pages (SERPs), which now include various features beyond traditional blue links, such as featured snippets, videos, images, and social media posts. We emphasized the importance of optimizing content for these diverse SERP features to enhance visibility and engagement.

Furthermore, we explored the significance of schema markup in organizing and categorizing content for search engines, facilitating the creation of knowledge graphs that contextualize search queries and deliver relevant results.

The conversation highlighted the need for businesses, including pest control companies, to adapt their SEO strategies to encompass content creation and optimization across multiple platforms, including social media, YouTube, LinkedIn, and more. Repurposing content and ensuring consistent messaging across these platforms can reinforce a business's authority and relevance in its industry.

We discussed the concept of "dollar a day" advertising as a cost-effective method for testing and promoting content across various platforms, allowing businesses to identify high-performing content and allocate resources accordingly.

Finally, we underscored the importance of businesses taking ownership of their marketing efforts by understanding key metrics, holding marketing teams or agencies accountable, and making informed decisions to drive growth effectively.

In summary, the conversation provided insights into the evolving landscape of AI-driven SEO, the importance of optimizing content for diverse SERP features, the role of schema markup in enhancing search visibility, and strategies for businesses to maximize their online presence and drive growth.

Dennis Yu, Founder of BlitzMetrics:

LinkedIn: https://www.linkedin.com/in/dennisyu/

Twitter: https://twitter.com/dennisyu

Facebook: https://www.facebook.com/dennisyu

Instagram: https://www.instagram.com/dennis.yu/

Website: https://dennisyu.com/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo