In this episode, Danny Leibrandt, founder of Pest Control SEO, interviews Kyle Roof, a well-known figure in the SEO space. Kyle is the founder of multiple companies, including High Voltage SEO, Page Optimizer Pro (POP), and Internet Marketing Gold (IMG).

Introduction to SEO Journey: Kyle shares his journey from being a trial attorney to transitioning into SEO after moving to South Korea. Initially starting with a web design and development company, Kyle's SEO career began out of necessity when his brother was jailed in India during a business trip, leaving Kyle to manage their SEO clients.

Building an SEO Agency: Kyle discusses the challenges of building an SEO agency, including the importance of structuring a business for potential acquisition. He emphasizes the need for a predictable sales cycle, a unique point of view, and tight Standard Operating Procedures (SOPs) to ensure the business can run independently of key individuals.

SEO Testing and Patents: Kyle is known for his scientific approach to SEO, which led to him securing a patent for his SEO testing methodology. He explains that the core principles of SEO haven't changed much despite frequent algorithm updates. His testing method involves creating small, controlled environments to see how specific changes affect rankings, which helps him understand the algorithm's workings.

EAT and EEAT: Kyle discusses the importance of Google’s EAT (Expertise, Authority, Trust) and the newer EEAT (Experience, Expertise, Authority, Trust) guidelines. He emphasizes that trust is the most critical factor for ranking and that businesses should ensure they appear as real, legitimate entities in Google's eyes.

Challenges and Advice: Kyle shares advice for agency owners, stressing the importance of having a co-founder with complementary skills, trusting your gut in business partnerships, and ensuring your business has clear and effective SOPs. He also touches on the potential impact of AI on SEO, suggesting that while AI can speed up content production, it won't replace the need for proper SEO strategies.

Conclusion: Kyle wraps up by sharing where listeners can connect with him online, including his personal website and social media channels. The podcast is a deep dive into both the technical and business sides of SEO, offering valuable insights for beginners and experts alike.

Kyle Roof, Co-Founder of High Voltage SEO and Page Optimizer Pro:

Website: https://kyleroof.com/

LinkedIn: https://www.linkedin.com/in/kyle-roof-seo/

Page Optimizer Pro: https://www.pageoptimizer.pro/

High Voltage SEO: https://hvseo.co/

Internet Marketing Gold: https://img.courses/

Danny Leibrandt, Founder of Pest Control SEO:

Facebook: https://facebook.com/DannyLeibrandt  

LinkedIn: https://linkedin.com/in/dannyleibrandt/   

Twitter: https://twitter.com/DannyLeibrandt   

Website: https://dannyleibrandt.com 

Pest Control SEO: https://pestcontrolseo.com/ 

Local Marketing Secrets Platforms:

YouTube: https://www.youtube.com/@LocalMarketingSecrets 

Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5  

Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 

Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets 

Podcast Chapters:

00:00 Introduction and Background

06:03 Starting and Selling an Agency 

15:45 Reducing Churn in Agencies

20:58 Page Optimizer Pro and On-Page SEO

30:38 Insights from SEO Testing

36:51 Understanding Google's EEAT 

41:38 The Significance of Schema Markup

46:23 Internet Marketing Gold: SEO Courses

53:16 The Role of AI in SEO

57:00 The Future of SEO

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