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Jeremy Vest has spent 18+ years helping creators and brands generate more than 50 billion organic views and over $100M in revenue. He’s trained some of YouTube’s top educators and global brands, spoken at conferences around the world, and built Creator Unlock to help everyday creators finally stop guessing — and start growing.
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jeremy to break down the biggest shift YouTube has seen in two decades: the rise of TV watch time. Jeremy explains why long-form, story-driven content is now dominating the algorithm, why 45-minute episodes outperform 5-minute tutorials, and how YouTube decides what to recommend based entirely on watch time and emotional engagement. He and Danny dig into the power of curiosity-driven hooks, why the first 30 seconds determine the fate of a video, and how “how-to” content must evolve to survive in 2025.
Danny and Jeremy also dive deep into AI-generated video, faceless channels, and what the future of content creation really looks like. Jeremy breaks down why most AI videos will fail, why personality and authenticity still matter, and how his Click–Watch–Like framework helps creators master titles, thumbnails, and retention. They also explore how local service companies can use video to generate real revenue, the importance of niching down, and why every touchpoint — from your website to your YouTube channel — must communicate the same clear promise.
Whether you’re a creator, marketer, or local business owner, Danny Leibrandt and Jeremy Vest give you a clear roadmap for winning on YouTube in 2025 and beyond. From building authority to using shorts for visibility and longs for revenue, this conversation reveals exactly what works — and what doesn’t — in today’s YouTube ecosystem.
Jeremy Vest, Founder of Creator Unlock:
LinkedIn: linkedin.com/in/jeremyvest
YouTube: https://www.youtube.com/@UCt6USRnsgG2b3ADzOISzMSw
Creator Unlock: CreatorUnlock.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jeremy Vest
02:03 Jeremy's Journey in Digital Marketing
04:58 The Evolution of YouTube
10:34 Optimizing for TV Viewership
13:31 The Importance of Storytelling
21:05 Crafting Compelling Stories for Engagement
25:10 Teaching to Fish: The Importance of Strategy
26:32 The Unique World of Podcasting
28:43 YouTube Shorts vs. Long-Form Videos
31:06 Optimizing for Watch Time
37:43 Niche Down: Finding Your Audience
41:35 Starting a YouTube Channel for Local Businesses
47:01 Manifesting Success in the Age of AI
49:32 Like and Subscribe!
#youtube #youtubemarketing #socialmedia #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jeremyvest #creatorunlock
By Danny Leibrandt5
1515 ratings
Jeremy Vest has spent 18+ years helping creators and brands generate more than 50 billion organic views and over $100M in revenue. He’s trained some of YouTube’s top educators and global brands, spoken at conferences around the world, and built Creator Unlock to help everyday creators finally stop guessing — and start growing.
In this episode of Local Marketing Secrets, Danny Leibrandt sits down with Jeremy to break down the biggest shift YouTube has seen in two decades: the rise of TV watch time. Jeremy explains why long-form, story-driven content is now dominating the algorithm, why 45-minute episodes outperform 5-minute tutorials, and how YouTube decides what to recommend based entirely on watch time and emotional engagement. He and Danny dig into the power of curiosity-driven hooks, why the first 30 seconds determine the fate of a video, and how “how-to” content must evolve to survive in 2025.
Danny and Jeremy also dive deep into AI-generated video, faceless channels, and what the future of content creation really looks like. Jeremy breaks down why most AI videos will fail, why personality and authenticity still matter, and how his Click–Watch–Like framework helps creators master titles, thumbnails, and retention. They also explore how local service companies can use video to generate real revenue, the importance of niching down, and why every touchpoint — from your website to your YouTube channel — must communicate the same clear promise.
Whether you’re a creator, marketer, or local business owner, Danny Leibrandt and Jeremy Vest give you a clear roadmap for winning on YouTube in 2025 and beyond. From building authority to using shorts for visibility and longs for revenue, this conversation reveals exactly what works — and what doesn’t — in today’s YouTube ecosystem.
Jeremy Vest, Founder of Creator Unlock:
LinkedIn: linkedin.com/in/jeremyvest
YouTube: https://www.youtube.com/@UCt6USRnsgG2b3ADzOISzMSw
Creator Unlock: CreatorUnlock.com
Danny Leibrandt, Founder of Pest Control SEO:
Facebook: https://facebook.com/DannyLeibrandt
LinkedIn: https://linkedin.com/in/dannyleibrandt/
Twitter: https://twitter.com/DannyLeibrandt
Website: https://dannyleibrandt.com
Pest Control SEO: https://pestcontrolseo.com/
Local Marketing Secrets Platforms:
YouTube: https://www.youtube.com/@LocalMarketingSecrets
Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5
Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782
Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets
Podcast Chapters:
00:00 Introduction to Jeremy Vest
02:03 Jeremy's Journey in Digital Marketing
04:58 The Evolution of YouTube
10:34 Optimizing for TV Viewership
13:31 The Importance of Storytelling
21:05 Crafting Compelling Stories for Engagement
25:10 Teaching to Fish: The Importance of Strategy
26:32 The Unique World of Podcasting
28:43 YouTube Shorts vs. Long-Form Videos
31:06 Optimizing for Watch Time
37:43 Niche Down: Finding Your Audience
41:35 Starting a YouTube Channel for Local Businesses
47:01 Manifesting Success in the Age of AI
49:32 Like and Subscribe!
#youtube #youtubemarketing #socialmedia #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business #localbusinesspodcast #dannyleibrandt #localmarketingsecrets #localsearch #localseotips #localseoexpert #jeremyvest #creatorunlock

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