Companies everywhere are finding new ways to optimize their websites. Heat-maps provide a graphical report on what people are looking at, and what they're not, on your website. Neil Patel, co-founder of Crazy Egg helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue via heat-maps and explains their value in this weeks episode. He has been called a top influencer on the web and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world.

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