For the past several years, a great deal of effort has gone into bridging the gap between online advertising and direct digital marketing. As advertising continues to grow online, the need for addressing individual messages is greater than it has ever been. Jeffrey’s guest today is helping businesses address this challenge through e-mail marketing. Matt McGowan, president of Adestra, joins Hayzlett to share what he’s learned throughout his 20 years as a digital marketer.

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