Bernt Ullmann’s path to brokering multi-billion-dollar branding deals started of all things with bringing pizza delivery to Scandinavia. His business journey included stops in the clothing business, working for brands like Donna Karan and FUBU. Now Bernt bills himself as the Chief Brand Accelerator, helping some of the biggest names in entertainment leverage their celebrity for mega endorsements. During this conversation, Jeffrey and Bernt talk about the importance of branding and how it creates wealth.

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