Rabid fans aren’t just for big bands and athletes anymore. In his new book, Fanocracy author David Meerman Scott and his daughter Reiko look into what makes us fans of brands. They not only look at the entrepreneurs behind the brands, they back it with neuroscience. During the interview David and Jeffrey talk about fandom, working with their daughters and what it takes to build a brand.

Buy Fanocracy here: https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004

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