Ben Midgley looked in the mirror one day and knew he needed to get healthy. That realization began a career-long journey in the fitness industry. Ben started from the bottom, wiping down machines, and worked his way to the top. He’s now the CEO and founding partner of Crunch Franchise, a nationwide chain of gyms. Ben and Jeffrey talk about fitness, business, and whom Ben serves. The customer or the franchisee. On this episode of All Business.

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