Everyone has experienced a monumental shift in business and the world of marketing is no exception. Brands were quick to pivot in order to connect with customers and their new shopping habits.

Today's guest is Julie Roehm, the Chief Marketing & Experience Officer of Party City. Throughout her career, Julie has held leadership positions challenging and transforming the way organizations think about and engage with their customers. From the Chief Storyteller at SAP, reinventing Dodge while CMO at Daimler Chrysler to transforming marketing as SVP at Walmart.

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