Sales and Marketing are natural rivals, but they shouldn’t be according today’s guest on All Business with Jeffrey Hayzlett. Peter Weedfald is the Senior Vice President of Sharp Electronics Home Appliances. Peter was full of insight to help your company figure out the key ingredients in what he calls the “Marketing Mystery Stew.” Part of it is mindset, the rest is going back to basics. In fact, Peter says you should forget what acronyms like CMO and CRM traditionally mean, instead he says we should start looking at the alphabet soup of business in a new way. If you find yourself on either side of the sales and marketing divide, by the end of this episode of All Business may have you reaching across the aisle in agreement.

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