Profit over purpose is a false choice. According to today’s guest, you don’t have to choose – you can do both! Simon Mainwaring is the founder and CEO of We First, an agency that helps brands of all sizes find their identity. What does that mean? Simon says it’s hard for companies to know what they stand for “from inside the jar,” they need an outside perspective. He adds that one of the first things a brand needs to do is work out what it’s against, then they will know what it stands for. In this hyper-partisan climate, companies also have to realize that their brand’s opinion does matter and management needs to be comfortable with how that position plays in public..

Connect with Simon: https://simonmainwaring.com/

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