What is marketing? It's anything you do to interact with the market; and while many think marketers are also advertisers, they're not! Today's guest is Seth Godin -- he is an entrepreneur, author, speaker, Direct Marketing Hall of Fame and Marketing Hall of Fame inductee. This dynamic interview addresses the 3 steps that will take your marketing campaign to the next level, how to overcome creative road blocks and why consistency is better than authority. We also talk about Seth's new book (and one of 20 best-sellers in a row), The PRACTICE: Shipping Creative Work.

Connect with Seth: https://www.sethgodin.com/

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