The sales process is always evolving, but COVID accelerated it and changed the process. Instead of in-person sales calls, almost everything is done virtually. In this episode, Jeffrey sits down with Katrina Gosek, Vice President - Product Strategy, Sales Portfolio, Oracle Advertising, and Customer Experience, talking about how COVID retrained the sellers, how to use customer behavior to your advantage, and gaining an edge with data and AI during your next sales call. If you want to learn more about where sales is going next, this episode of "All Business with Jeffrey Hayzlett" is a must-listen.

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