Host, Jeffrey Hayzlett has always said that a ‘brand is nothing but a promise delivered.’ Today’s guest on All Business is part of a brand that has been in existence for over 100 years, and they have certainly delivered on those promises. Throughout the decades, their focus has been directed towards supporting small businesses, by partnering with them to create a more efficient customer service approach. Taryn Rayment is the Chief Marketing Officer at FTD and she brings extensive experience in global marketing, customer analytics, and ecommerce. Rayment discusses the longevity of the brand, rebranding, data, and more.

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