All businesses want momentum, but there’s more to it than luck. Mark Schaefer says there’s science behind it. That’s the idea behind his new book, “Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds.” During today’s discussion, Jeffrey and Mark talk about how to use “MoMo” to gain a competitive edge, taking advantage of the certainty of business uncertainty, and how to put humanity back in marketing.

Learn more about Cumulative Advantage: https://businessesgrow.com/cumulative-advantage/

Join the C-Suite Network: https://c-suitenetwork.com/executive-membership

Learn more about your ad choices. Visit megaphone.fm/adchoices