Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

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Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents episodes

  • Why the Best Real Estate Content Doesn’t Feel Like Real Estate Content with Katherine Kirkland

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    What if the real estate content that gets you clients barely feels like real estate content at all?

    In today’s episode, I’m sitting down with Nashville agent, Katherine Kirkland (KK), to unpack how she’s built a brand people genuinely want to follow by sharing the lifestyle behind where she lives, not just the homes she sells. We’re talking relocation content, why selling the city comes before selling the house, how to make everyday life part of your content strategy, and the simple DM habit that helped Katherine turn followers into real conversations and clients.

    So if you want to create content people actually enjoy following while making yourself the agent they think of when they’re ready to move, hit play and let’s get into it!

    5:16 – Why Relocation Content Is More Than Just Real Estate

    7:39 – Why You Need to Sell the City Before the House

    9:00 – The Relocation Content Katherine Thinks Agents Get Wrong

    11:41 – How New Agents Can Become the Local Go-To

    13:05 – How to Stay Consistent Without a Content Schedule

    17:20 – The Simple DM Strategy That Increased Katherine’s Business

    21:52 – How to Make Followers Feel Comfortable Starting Conversations

    22:59 – Why Simple Content Can Work Better Than Polished Videos

    25:31 – How to Take Content Inspiration Without Copying Other Agents

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Katherine: Website | Instagram

    🎥 Watch the podcast on YouTube: https://youtu.be/eMHLVGDQ37E

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    33 min
  • The Content System That Turned Social Media Into 90% of Her Business with Selene Hanna

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    What if the reason you’re struggling to stay consistent on social media is because you’re still trying to wing your content instead of building a system around it?

    In this episode, I’m sitting down with real estate and mortgage broker Selene Hanna, who has built roughly $100 million in business and now gets 90% of her business from social media. We’re getting into what her filming days actually look like, how she makes educational content interesting, why you don’t need professional video to get results, and how to make your content your own instead of copying what everyone else is doing.

    You’ll walk away with a system that makes showing up feel way less overwhelming. So if you’re ready to find what works for you and stay consistent with it, hit play and let’s get into it.

    3:48 – How Social Media Became 90% of Her Business

    5:25 – Why Consistency Matters More Than Professional Content

    9:05 – How to Make Educational Content Actually Interesting

    15:09 – Why You Shouldn’t Outsource Your Content Ideas

    28:04 – Why Sharing Your Personal Life Can Win Clients

    31:18 – The Simple Content System Any Agent Can Start With

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Selene: Website | Instagram

    🎥 Watch the podcast on YouTube: https://youtu.be/6ReGJ2Hr2EE

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    36 min
  • The Content Rules I Used to Teach Agents… and Why I Break Them Now

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    What if the content rules you’ve been trying so hard to follow are actually the reason your content feels so hard to create?

    I used to be the person teaching agents these rules, and now I break basically all of them on purpose. In this episode, I’m getting into the rules I’ve changed my mind about, from rigid content calendars and always having a CTA to perfect hooks, trending audio, playing it safe, and only sharing the highlight reel. We’re talking about what actually matters when you want content that connects, builds trust, and still grows your business.

    So if you’re ready to stop overthinking the rules and feel more like yourself when you post, hit play and let’s get into it.

    1:32 – The Secret Difference Between Rules and Frameworks

    3:06 – How Strict Content Calendars Kill Your Creativity

    6:28 – The Most Optimal Time to Post

    6:46 – Why You Don’t Need a CTA in Every Post

    13:18 – Why Staying Neutral Is Hurting Your Brand

    14:06 – How Owning Your Opinions Attracts Your Ideal Clients

    15:12 – Why Trending Audio Isn’t Required for Growth

    16:50 – Why Posting Your Struggles Earns More Trust

    21:05 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    Grab the Hook Edit by Above Asking HERE

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    OTHER EPISODES YOU’LL LOVE:

    🎙️Episode 33: The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh

    🎙️Episode 32: The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair

    🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand

    🎥 Watch the podcast on YouTube: https://youtu.be/B1XTjJ4Ze70

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    22 min
  • The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    What if the content that gets the most likes isn’t actually the content getting you clients?

    In this episode, I’m sitting down with Orange County real estate agents and mother daughter duo Shauna McCoy and McCoy Hursh to talk about what really happens when you stop chasing virality and start building a brand around your lived experience.

    We’re getting into why your story is your secret sauce, how showing up as a real human builds trust, and why the posts that feel the least exciting might actually be doing the most for your business.

    You’ll walk away with a completely different perspective on what makes people choose you in a sea of agents. So if you want to build a brand that attracts the right people without trying to be everyone’s cup of tea, hit play and let’s get into it.

    0:26 – Why Selling the Lifestyle You Actually Live Attracts Dream Clients

    5:09 – The Reality of Relocating Home: Sacrifices No One Shares

    6:38 – What Happens When You Share Unfiltered Hot Takes on Instagram

    10:10 – The Biggest Mistake Agents Make Chasing Viral Content

    17:32 – How Being Honest Filters Out the Wrong Clients

    26:23 – Why Your Hardest Failures Come Right Before Breakthroughs

    45:06 – The Fastest Way Agents Can Avoid Burnout and Desperation

    48:23 – Special Coffee & Contracts offer for Above Asking listeners

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Shauna: @shaunasellsoc

    Connect with McCoy: @mccoysellsoc

    Check them out on YouTube: @ShaunaSellsoc

    🎥 Watch the podcast on YouTube: https://youtu.be/oVMBwPBmr38

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    49 min
  • The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?

    In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why worrying about being judged by people from your past, other agents in your market, or even your own inner critic can keep you playing small. We’re diving into how to get out of your own way, finding the right rooms, and bringing more of who you actually are into your brand without sacrificing your credibility.

    You’ll walk away with permission to stop performing and start trusting yourself. So if you’re ready to be fully seen and build a brand that actually feels like you, hit play and let’s get into it.

    0:25 – Why Having Audacity to Be Cringe Sets You Free

    4:42 – How Fear of Judgment Keeps Agents Invisible Online

    8:28 – Why Worrying About the Past Holds You Back

    11:09 – What Happens When Agents Fear Competition on Social Media

    13:51 – How to Fact-Check Your Thoughts and Reframe Doubt

    20:04 – Why Finding Your Community Takes More Tries Than You Think

    39:14 – The Three Must-Have Systems for a 6-Figure Brand

    48:21 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Shelby: Website | Instagram

    OTHER EPISODES YOU’LL LOVE:

    🎙️Episode 27: Your Real Estate Growth Starts With the People You Surround Yourself With

    🎥 Watch the podcast on YouTube: https://youtu.be/bDfqCNgs-Nw

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    49 min
  • How to Build a Real Estate Brand People Recognize Before They See Your Name with BryAnn Buhl

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    The most memorable real estate brands aren’t built on better content. They’re built on being instantly recognizable.

    In this episode, I’m sitting down with BryAnn Buhl, a California real estate agent, brand strategist, and the founder of BryAnn Buhl Studio, to unpack how she built a brand people recognize before they even see her name. We’re getting into how to find what actually feels like you, create consistency without copying everyone else, and carry your brand through your content, client experience, relationships, and business.

    We also talk about staying approachable while elevating your brand and why authenticity builds the kind of trust that turns into lifelong clients and referrals. So if you’re ready to build a brand people instantly recognize and trust, hit play and let's get into it.

    4:00 – The Secret to Authentic Branding That Feels Effortless

    7:46 – What It Takes to Visually Stand Out Without Copying

    12:45 – Why Personal Touch Creates True Brand Recognition

    14:36 – How to Attract Dream Clients by Being Yourself

    19:14 – Simple Ways to Bring Your Brand Into Every Client Experience

    27:22 – Why AI Tools Make You Blend In (and How to Stand Out)

    35:18 – BryAnn’s Turning Point From Burnout to Brand Elevation

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with BryAnn: Website | Instagram

    OTHER EPISODES YOU’LL LOVE:

    🎙️Episode 8: Chasing Trends Won't Build Your Real Estate Brand. Here's What Will

    🎙️Episode 20: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo

    🎙️Episode 22: How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe

    🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand

    🎥 Watch the podcast on YouTube: https://youtu.be/ZzFGh9G1KU8

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    50 min
  • She Doubled Her Real Estate Business and Still Feels Behind with Sam Foley

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    What happens when you build the kind of business you always said you wanted and realize the win feels a lot heavier than anyone warned you about?

    In this episode, I’m sitting down with Utah County Realtor, Sam Foley, to talk about what happens after things finally start working. We get into the identity shift that comes with becoming the success you used to chase, why doubling your business doesn’t necessarily make you feel like you’ve made it, and how more money can bring a whole new kind of pressure.

    We also unpack how Sam stopped trying to fit in, leaned into her unfiltered personality, and started attracting clients by being herself.

    So if you want a more realistic picture of what’s waiting on the other side of success, hit play and let’s get into it.

    0:20 – What No One Tells You About “Making It” in Real Estate

    2:15 – Why Doing It Your Own Way Beats Team Advice

    4:47 – How Almost Losing Everything Changed Sam’s Perspective

    7:10 – What Happens When Success Feels Heavier Than Expected

    9:26 – Why More Money Creates New Kinds of Stress

    10:50 – The Biggest Shift When You Become the Breadwinner

    12:08 – How to Keep Going When You Doubt Your Path

    13:12 – Why Sharing Your Struggles Online Actually Helps

    14:35 – The Fastest Way to Get Comfortable Being Unfiltered

    16:23 – How One Controversial Post Changed Sam’s Business

    19:01 – Why Authenticity On Social Media Always Wins

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Sam: Website | Instagram

    OTHER EPISODES YOU’LL LOVE:

    🎙️Episode 18: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz

    🎙️Episode 20: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo

    🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand

    🎥 Watch the podcast on YouTube: https://youtu.be/auZllKc8lwc

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    22 min
  • Where to Draw the Line With AI in Content Creation with Haley Ingram

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    Where should you actually draw the line with AI in your real estate business?

    In part two of my conversation with Haley Ingram, CEO of Coffee and Contracts, we’re getting into where AI belongs in your business and where things start to get a little murky. We get tactical about what AI should take off your plate, where you still need to step in, and simple ways to use tools like Claude for research, follow up, organization, and content without losing your personal touch.

    You’ll walk away knowing how to save time without sacrificing the human connection that makes your brand yours. So if you’re ready to make AI work for you without letting it become you, hit play and let's get into it.

    00:45 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    02:00 – Why AI generated content can quickly cost you trust

    03:09 – Where AI belongs in your content creation process

    06:37 – Why human connection matters more in the age of AI

    10:00 – Using AI to delegate instead of create

    16:22 – The future of AI at Coffee and Contracts

    21:37 – How to build a morning briefing dashboard with Claude

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Haley: Website | Coffee & Contracts Instagram | Haley’s Instagram | YouTube

    Get the Claude Guide by Coffee & Contracts

    OTHER EPISODES YOU’LL LOVE:

    🎙️ Episode 28: Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram

    🎙️ Episode 26: The Leverage Mistake Keeping Realtors Stuck Doing Everything

    🎥 Watch the podcast on YouTube: https://youtu.be/ZYmE5Mt1Uns

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    28 min
  • Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    AI is supposed to save you time, so why does learning how to use it sometimes feel like another full time job?

    In this episode, I’m joined by Haley Ingram of Coffee and Contracts to unpack where AI is actually making real estate agents more productive and where you might be spending more time on it than you’re actually getting back. We’re getting into what AI is genuinely good at, the tasks worth handing off, why it might not be the content creator you think it is, and how to use it as a thinking partner without losing hours trying to master every new tool.

    So if you want to make AI work for you without letting it become more work, hit play and let's get into it.

    01:30 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    02:28 – Why AI isn’t making every agent more productive

    04:44 – The real difference between Claude and ChatGPT

    07:17 – Using AI to automate the busywork

    10:06 – How Claude can make your tools work together

    16:43 – Using AI as a thinking partner without losing your voice

    22:17 – How to make AI save you time without getting lost in the hype

    Want to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras

    EPISODE LINKS:

    Connect with Haley: Website | Instagram | YouTube

    Get the Claude Guide by Coffee & Contracts

    OTHER EPISODES YOU’LL LOVE:

    🎙️ Episode 26: The Leverage Mistake Keeping Realtors Stuck Doing Everything

    🎥 Watch the podcast on YouTube: https://youtu.be/TIQABbuRi-g

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    27 min
  • Your Real Estate Growth Starts With the People You Surround Yourself With

    🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.

    One last minute decision pushed me way outside my comfort zone and ended up teaching me something I haven't been able to stop thinking about since.

    In this episode, I'm sharing the story of saying yes to an opportunity where I didn't know anyone and the unexpected lesson I walked away with. You'll hear why waiting until you feel ready is keeping you stuck, how to shift your thinking from networking to relationship building, and why getting into the right rooms can shape the realtor you're becoming in ways you never expected. I also share a special giveaway at the end of the episode that you won't want to miss.

    So if you want to stop playing it safe and start putting yourself in the places that help you grow into the next version of yourself and your business, hit play and let's get into it.

    00:00 – Why getting into the right rooms before you feel ready can change your business

    01:29 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community

    3:43 – How creating real impact starts with showing up before you know where it will lead

    6:51 – The reason staying in familiar rooms is keeping you from growing

    9:06 – Why relationship building matters more than networking for realtors

    13:31 – How looking outside real estate can help you build a more original brand

    17:00 – Why the people you surround yourself with shape the realtor you're becoming

    23:10 – How to enter the giveaway for a signed copy of The Freedom Based Business Method

    The giveaway: I am giving away a signed copy of Natalie Ellis's book, The Freedom-Based Business Method. To enter: 1) Follow the show or subscribe; 2) Leave a review for the podcast or comment on the episode; 3) Take a screenshot, share it to your Instagram Story, and tag me @aboveaskingpodcast. The winner will be announced on Instagram. (Disclaimer: This giveaway is in no way related to Natalie Ellis or in collaboration with her.)

    Ready to put these ideas into action? Explore free guides, templates, tools, and bonus resources from Above Asking and featured podcast guests designed to help you build a brand that stands out at aboveaskingpod.com/extras.

    🎥 Watch the podcast on YouTube: https://youtu.be/JCcjkIXYziw

    COME HANG OUT WITH ME:

    ❤️ Follow Above Asking: @aboveaskingpodcast

    ❤️ Let's be Instagram friends: @heyalyssamichelle

    💭 Got any questions? Submit your question for advice from me on the show HERE

    FOLLOW & REVIEW:

    Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:

    👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.

    👉🏻 Second, leave a review on Apple Podcasts or drop a comment on Spotify

    This helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.

    Thanks for tuning in to the Above Asking podcast! I'll catch you next week.

    New episodes drop every Thursday!

    28 min

About Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents

From the publisher's feed

Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do.