Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat. 

What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet, we explore the medicinal, spiritual, mythical, cultural and societal significance of mushrooms. You will never look at a mushroom the same way again. Learn more about Jeff's company here: https://www.nammex.com

Featuring Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the purpose of partying, and rappelling down cliffs in Mexico on your butt. Don't miss this episode of Below the Fold. 

The seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singer, guitarist, podcaster, and travel blogger. But social media strategy is her bread and butter, and she dished out plenty of wisdom on this episode of Above the Fold. You can learn about Melissa (and listen to her podcast) @ https://www.melissaberrios.net/

Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but this is the first time we've found one). The boys are joined by former Brafton employee and content manager extraordinaire, Connor McGann, about what goes into starting a podcast. *Note: This is a must-listen for anyone who's had even half a thought about maybe, possibly, someday starting a podcast. 

Special guest Tony Guarnaccia has lived. He faced homelessness (twice), made a cake for Jennifer Lopez (seriously) and rubbed elbows with executives at some of the world's most recognizable brands. Listen to him tell his story and discuss SEO, entrepreneurship, and resilience with Jeff and Francis. 

John Vuong, Local SEO Search owner, and Jeff swap odd-jobs stories (like the time Jeff was a professional mosquito mercenary) before diving into the world of local SEO. Learn, among other things, how not to respond to "getting Karened" on Google.

Clearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang explains the shifting landscape of Google search and how marketers can use tools to stay ahead of the curve.

Will Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on the long-term business ramifications of the coronavirus lockdown.

How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections. Taped in the pro-COVID19 days, this episode looks at the business of getting guests on podcasts and why there's no uniform way to record them. Also y'all should thank her because without Rhodes this podcast would be a parade of Jeff and Francis' drunken marketing friends all whining about the same thing.