The boys express the realities of the current crisis, only to find their footing again when they realize the one thing that will get them out of their funk - their hatred of LinkedIn sales messages. Better yet, they have thrown out a challenge to the collective LinkedIn community.

What did it feel like for New Zealand to be one of the first countries to deal with Instagram's new policy of hiding likes? Francis found a digital marketing veteran named Greg Roughan to speak for the entire country on this episode of Above the Fold. Full Transparency: We recorded this back in August of this year and Jeff just found it under a stack of spam emails. Loyal listeners may remember that we talked about Greg back in season 1, episode 3 when Francis messed up his last name. He still can't get it right.

Meredith Golden is the rarest type of person. That thing Golden does?

People who can’t figure out why their online dating profiles repel romance come to her for help. And she provides it for a fee.

As you might expect, this episode of Above the Fold quickly revealed itself to be one of the most intriguing yet. Here’s what’s inside:

On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kula Partners, host of the Kula Ring podcast and semi-sonic doppelganger of the late, great Leonard Cohen.

The discourse du jour: Reimagining the shape of the sales and marketing funnel.

The year was 2001 and Trent Dyrsmid - founder of the Bright Ideas podcast and Flowster - was earning $200k a year to play golf and go to dinner with stockbrokers.

But he was bored and, in his mind, underachieving. Plus, he never cared much for golf.

So, he did as the entrepreneurs do:

“I decided that I was going to quit that job and I was going to sell everything that I own to start a business.”

The odyssey that followed was both topsy-turvy and immensely illuminating.

In this episode of Above the Fold, listen to the seasoned entrepreneur and prolific podcaster narrate his sidewinding journey to success.

To start season three, Mike Carroll from Nutshell joins us for a harmless discussion about how sales and marketing can work well together. Then, without warning, he turns into a rabid beast and goes nuclear on Facebook. 

Baker introduced his guest, Michael “Mike” Carroll, head of growth at Nutshell CRM.  There was also some speak of all the weed Joe Rogan smokes - you know, the usual stuff.

Anyway, the conversation tumbled its way toward sales enablement. This part was super insightful and got to the existential core of the age-old rift between sales and marketing.

But then around the 35-minute mark, something extraordinary happened.

Carrol, who must have ingested a Molotov cocktail before recording, verbally unleashed its fiery wrath all over Facebook.

Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.

Special guest Tommy Griffith of Clickminded talks SEO training courses, college degree scams, and how SEO media has turned into a clickbait industry. 

An expose on the people who have to manually review and censor offensive and violent content on Facebook. 

An influencer with over 3 million followers couldn’t sell 36 t-shirts. 

Northface caught trying to hack Wikipedia. What? 

Rand lays out the case against Google for the department of justice. Because, they definitely couldn’t figure it out themselves. 

Your brand is more important than your website when it comes to SEO. 

What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic. 

Garrett explains the value of not just showing up in search results for the keywords you are targeting, but also having your brand show up in search results that are not part of your website. 

Call it SEO brand reach? Call it Call it guest blogging and online partnerships? Call it reputation management? 

We don't know what you call it, but Garrett makes an interesting point that you shouldn't miss as a content marketer.