Welcome to another insightful episode of Accelerate Your Business Growth! Today, we're thrilled to have James Hipkin, a distinguished marketing professional with over 40 years of experience in marketing and advertising, joining us. James’ impressive roster of clients includes industry giants like Sprint, Apple, Wells Fargo Online Bank, Nestle, and Toyota. Since 2010, he has been helping businesses thrive through digital marketing. James is also the author of Journey To Success.

In this episode, James dives deep into the world of website engagement, a critical yet often misunderstood area for small business owners and their marketing teams. We explore the common pitfalls businesses face, such as the lack of strategy, and how to overcome them by adopting an "outside in" approach. James also reveals powerful techniques for keeping visitors on your website, including the crucial role of page load speed and crafting clear pathways for users. Additionally, we delve into the hub and spoke digital marketing strategy, emphasizing the importance of integrating various marketing channels to create a cohesive and effective online presence. Finally, James shares practical tips for small business owners on developing a customer-focused strategy, mapping the buyer's journey, and fostering trust and credibility.

This episode is packed with valuable insights that will help you turn your website into a powerful tool for engaging visitors and driving business growth. So, let’s jump right in!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"Understanding Buyer Behavior: You wanna craft your marketing so that it resonates with the journey that your buyers are on." James Hipkin 00:18:52

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Welcome to another episode of Accelerate Your Business Growth. I'm your host, Diane Helbig, and today we have a fascinating conversation lined up with Michael Greenberg, the CEO of Third Brain Auto. Michael is a seasoned entrepreneur and expert in digital apps, automation, and AI, helping businesses unlock explosive growth. In this episode, we delve deep into the ROI of implementing AI and automation in business operations, exploring key areas where substantial value can be created. Michael shares a comprehensive framework for digital operations, reveals overlooked opportunities for AI-enhanced growth, and provides actionable insights on how to start implementing these technologies effectively. Whether you’re curious about improving customer support, generating more content, or enhancing workflow consistency, this episode is packed with valuable insights that can help you drive your business forward. So, stay tuned and get ready to accelerate your business growth with insights from Michael Greenberg.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

AI Revolution in Content Creation: "You still need a human in the loop on every one of these processes, but if the AI generates 10 first drafts, the human can them up or pick out the 1 or 2 that are actually good to start from." Micheal Greenberg 00:06:02

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Welcome back to another illuminating episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today we have the pleasure of speaking with Mickie Kennedy, the founder of eReleases. For over 25 years, Mickie has been a champion for small businesses, authors, and startups, helping them boost their visibility and credibility through top-tier press release distribution. Mickie is also the author of "The Beginner's Guide to Writing Powerful Press Releases" and has a wealth of knowledge to share from his extensive experience in media and PR. Take advantage of Mickie’s free masterclass.

In this episode, Mickie unpacks the essentials of what makes a press release effective and why it's a critical tool for businesses of all sizes. He offers invaluable insights into crafting compelling quotes, understanding journalists' needs, and tells inspiring success stories—such as how one well-crafted release raised $10 million to help restaurants during the COVID-19 pandemic. Whether you're wondering how to make your small business stand out or looking to refine your PR strategy, this conversation will provide you with actionable advice. Stay tuned to learn how you can leverage the power of earned media and elevate your business to new heights.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Power of Small Businesses in Journalism: "Do not think that being small is going to make it harder to get pickup. In many ways, it gives you an advantage, because, you know, the journalist is seen more as a curator when they put the spotlight on someone who nobody really knows." Mickie Kennedy 00:05:01

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Welcome to another enlightening episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today, we have a special guest, Laura Watson, founder and lead business coach at Venture Coaching International in Calgary, Alberta. With over 25 years of counseling and coaching experience, Laura has mastered the art of bridging complex theories into practical, actionable strategies. In this episode, we dive deep into the crucial topic of emotional mastery in the business environment. Laura shares her insights on how to remain rational and responsive in emotionally triggering situations, a vital skill for both personal and professional growth. Prepare to learn effective techniques to manage your reactions, enhance communication, and foster a more productive work atmosphere.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Understanding Emotional Reactions**: "We have a reaction, based on some sort of belief, or thought that we're having which leads to an automatic behaviour that is not productive, which then circles back to 12 o'clock again to create another sort of event that usually is not productive and round and round and down we down we go." Laura Watson 00:08:03

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Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we have the pleasure of welcoming back a phenomenal guest, Chrissy Myers. Chrissy is the CEO of AUI and Clarity HR and the author of "Reluctantly Resilient." As a third-generation business owner, she is revolutionizing the complexities of benefits and HR for small to medium-sized businesses, while also championing social responsibility through impactful community programs. In this episode, Chrissy shares the most significant changes in HR this year, crucial advice for new business owners, the necessity of an employee handbook, and much more. She also delves into tricky topics like non-compete agreements and salary transparency. Plus, Chrissy gives us a heartfelt look into her book, "Reluctantly Resilient," detailing her journey through personal and professional challenges. Whether you’re a seasoned entrepreneur or just starting out, this conversation is packed with invaluable insights. Stay tuned!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Why Employee Handbooks Matter: "It's really important to kinda give those parameters to people because it it's it's codified in a way that enables you to have conversation so that if an issue does arise, whether it's positive or negative, you have a tool to reference." Chrissy Myers 00:07:39

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Welcome back to Accelerate Your Business Growth! In today's episode, we're diving into the crucial realm of cybersecurity with our esteemed guest, Jonathan Steele. Jonathan is the founder of Steele Fortress, a top-tier cybersecurity and privacy firm, and a family law attorney based in Chicago. With a wealth of experience in both the legal and tech worlds, Jonathan specializes in helping small businesses protect their data, ensure privacy, and navigate complex legal landscapes. Recognized by Illinois super lawyers and leading lawyers, he combines technological expertise with legal know-how to provide robust strategies that safeguard business assets against evolving cyber threats and privacy regulations.

Join us as we explore the most common cybersecurity dangers facing small businesses today, practical steps to mitigate these risks, and the invaluable role that customer trust plays in cybersecurity. Jonathan also shares affordable tools and resources to enhance your business's protection, and insights on shifting our perception of cybersecurity from a cost to a vital investment. This is an episode packed with actionable advice and eye-opening revelations—you don't want to miss it!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Training Employees to Combat Phishing: "No matter what kind of safeguards you put in place as a business, your weakest link is always going to be, your the human factor." Jonathan Steele 00:02:13

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Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under her belt, Phillippa specializes in translating complex analytics data into actionable business strategies. In this episode, we'll explore the power of personalized customer service, the intricacies of online advertising, and how to make the most of tools like Google Analytics 4. Phillippa will share insights on selecting the right analytics tools, understanding key metrics, and balancing privacy concerns in the digital age. Whether you're a business owner or marketing executive, this episode is packed with valuable advice to help you harness the power of analytics and drive your business growth. Tune in and discover how to turn numbers into knowledge and data into decisions!

Grab a copy of 42 Rules for a Web Presence That Wins.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Pitfall of Vanity Metrics: "Even though you got more visitors this week than last week, if those visitors didn't do any of the things you wanted them to do, then they're not the right people." Phillippa Gamse 00:04:59

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Welcome to another episode of Accelerate Your Business Growth. I'm your host, Diane Helbig, and today we have a truly insightful conversation lined up for you. Joining us is Charles Rose, a transformational executive coach with over 25 years of experience helping founders and business leaders achieve holistic success. After selling his own company for eight figures, Charles recognized that personal issues were hindering his ability to fully enjoy his accomplishments. Now, through his coaching, he ensures that business owners are aligned in all aspects of their lives to be their most effective selves. In this episode, we dive deep into the concept of holistic success, the importance of emotional intelligence, and practical strategies for managing stress in high-pressure environments. Charles shares invaluable insights on building a supportive team, the role of mindfulness in leadership, and actionable advice for maintaining balance between personal well-being and professional demands. Get ready for a conversation that could transform the way you approach your business and life.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"The goal of everything isn't always to get something more done. It's to have a whole person come through the experience."

— Charles Rose 00:07:39

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Welcome back to Accelerate Your Business Growth. I'm your host, Diane Helbig. Today, we have an incredible guest, Scott Mautz. Scott is the founder and CEO of Profound Performance and a former Procter & Gamble executive. He's also the author of the transformative book, "The Mentally Strong Leader."

In this episode, Scott dives deep into the concept of mental strength and why he believes it is the leadership superpower of our times. We explore the six core mental muscles that are crucial for building mental strength and discuss practical tools for developing these muscles. Whether it's fortitude, confidence, boldness, decision-making, goal focus, or maintaining a positive mindset, Scott provides invaluable insights and actionable strategies.

Plus, Scott shares a special gift for our listeners: a 60-page PDF that includes the mental strength questionnaire and prompts to maximize your journey in becoming a mentally strong leader.

Get ready to learn how to harness mental strength to lead more effectively at work and in life. Let's accelerate your business growth with Scott Mautz!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

“When people understand the rules, they're a lot more likely to step up and take a risk, Diane, and that creates a bolder organization and a bolder you."

— Scott Mautz 00:13:53

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Welcome back to another episode of Accelerate Your Business Growth! Today, we're diving into the complexities and opportunities of remote work with our guest, Shane Spraggs. Shane is a seasoned expert in operational efficiency, leveraging lean agile methodologies, and has an impressive track record with companies like Acromedia, Disney Interactive, and Minga. He's currently a partner at Virtira and coauthor of "The Power of Remote."

In this episode, Shane delves into the foundational elements crucial for building successful remote teams, including the importance of intentionality, proactive communication, and fostering a sense of relatedness among team members. He also offers insightful strategies for leaders on how to effectively manage and communicate with their remote teams, touching on essential practices like one-on-one meetings and setting clear, measurable goals that align with the company's mission.

If you're struggling with remote team dynamics or looking to enhance your business operations, you won't want to miss this conversation. Join host Diane Helbig and Shane Spraggs as they explore how to transform the way your organization operates in a remote setting.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"Relatedness is a very important aspect to remote work, and the businesses that do remote work well have processes intentional processes set up in place to, ensure that people feel related to each other."

— Shane Spraggs 00:05:50

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