Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we're diving into the world of digital marketing strategy and analytics with our expert guest, Phillippa Gamse. With over 25 years of experience and nearly 500 clients under her belt, Phillippa specializes in translating complex analytics data into actionable business strategies. In this episode, we'll explore the power of personalized customer service, the intricacies of online advertising, and how to make the most of tools like Google Analytics 4. Phillippa will share insights on selecting the right analytics tools, understanding key metrics, and balancing privacy concerns in the digital age. Whether you're a business owner or marketing executive, this episode is packed with valuable advice to help you harness the power of analytics and drive your business growth. Tune in and discover how to turn numbers into knowledge and data into decisions!

Grab a copy of 42 Rules for a Web Presence That Wins.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Pitfall of Vanity Metrics: "Even though you got more visitors this week than last week, if those visitors didn't do any of the things you wanted them to do, then they're not the right people." Phillippa Gamse 00:04:59

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of Accelerate Your Business Growth. I'm your host, Diane Helbig, and today we have a truly insightful conversation lined up for you. Joining us is Charles Rose, a transformational executive coach with over 25 years of experience helping founders and business leaders achieve holistic success. After selling his own company for eight figures, Charles recognized that personal issues were hindering his ability to fully enjoy his accomplishments. Now, through his coaching, he ensures that business owners are aligned in all aspects of their lives to be their most effective selves. In this episode, we dive deep into the concept of holistic success, the importance of emotional intelligence, and practical strategies for managing stress in high-pressure environments. Charles shares invaluable insights on building a supportive team, the role of mindfulness in leadership, and actionable advice for maintaining balance between personal well-being and professional demands. Get ready for a conversation that could transform the way you approach your business and life.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"The goal of everything isn't always to get something more done. It's to have a whole person come through the experience."

— Charles Rose 00:07:39

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to Accelerate Your Business Growth. I'm your host, Diane Helbig. Today, we have an incredible guest, Scott Mautz. Scott is the founder and CEO of Profound Performance and a former Procter & Gamble executive. He's also the author of the transformative book, "The Mentally Strong Leader."

In this episode, Scott dives deep into the concept of mental strength and why he believes it is the leadership superpower of our times. We explore the six core mental muscles that are crucial for building mental strength and discuss practical tools for developing these muscles. Whether it's fortitude, confidence, boldness, decision-making, goal focus, or maintaining a positive mindset, Scott provides invaluable insights and actionable strategies.

Plus, Scott shares a special gift for our listeners: a 60-page PDF that includes the mental strength questionnaire and prompts to maximize your journey in becoming a mentally strong leader.

Get ready to learn how to harness mental strength to lead more effectively at work and in life. Let's accelerate your business growth with Scott Mautz!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

“When people understand the rules, they're a lot more likely to step up and take a risk, Diane, and that creates a bolder organization and a bolder you."

— Scott Mautz 00:13:53

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Accelerate Your Business Growth! Today, we're diving into the complexities and opportunities of remote work with our guest, Shane Spraggs. Shane is a seasoned expert in operational efficiency, leveraging lean agile methodologies, and has an impressive track record with companies like Acromedia, Disney Interactive, and Minga. He's currently a partner at Virtira and coauthor of "The Power of Remote."

In this episode, Shane delves into the foundational elements crucial for building successful remote teams, including the importance of intentionality, proactive communication, and fostering a sense of relatedness among team members. He also offers insightful strategies for leaders on how to effectively manage and communicate with their remote teams, touching on essential practices like one-on-one meetings and setting clear, measurable goals that align with the company's mission.

If you're struggling with remote team dynamics or looking to enhance your business operations, you won't want to miss this conversation. Join host Diane Helbig and Shane Spraggs as they explore how to transform the way your organization operates in a remote setting.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"Relatedness is a very important aspect to remote work, and the businesses that do remote work well have processes intentional processes set up in place to, ensure that people feel related to each other."

— Shane Spraggs 00:05:50

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another insightful episode of "Accelerate Your Business Growth"! Today, host Diane Helbig sits down with Colin Hirdman, a seasoned entrepreneur who started his first company just a week after graduating college. Colin co-founded Monkey Island Ventures with his two best friends, named after a childhood playground, and is now focused on his latest venture, Rainmaker. Through Rainmaker, Colin helps founders and sales teams enhance their LinkedIn network, generate leads, and boost sales using what he calls the "authentic engine."

In this episode, Colin dives deep into his LinkedIn philosophy, emphasizing the importance of authenticity and education over pure sales tactics. He also shares insightful strategies on building and targeting the right audience, leveraging LinkedIn events, and using Sales Navigator effectively. Additionally, Colin discusses some innovative campaign types that have yielded significant results, including the powerful potential of LinkedIn live streams.

Whether you're a LinkedIn novice or a seasoned user, this episode is packed with actionable insights and practical advice that can help you optimize your LinkedIn presence for business growth. Tune in to learn from Colin's expertise and discover how Rainmaker's automation can streamline your LinkedIn activities. Don't miss this opportunity to accelerate your business growth using LinkedIn's powerful networking tools.

At rainmakergrows.com, there is a page called campaigns, and you can learn about all the different kinds of campaigns on LinkedIn.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

"The benefit of doing a LinkedIn live stream is that you're able to test audiences and topics really easily, but then it also allows you to deepen relationships incredibly fast."

— Colin Hirdman 00:15:28

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of "Accelerate Your Business Growth." I'm your host, Diane Helbig, and today, we're diving deep into the essence of creating a culture of excellence within your organization. Our esteemed guest, Jeff Standridge, is a seasoned expert in innovation, strategy, profit growth, organizational transformation, and leadership. With a wealth of experience across five continents and a best-selling author of three books, including The Innovator’s Field Guide. Jeff has been instrumental in transforming numerous companies with his world-class presentations, training programs, and workshops.

In this episode, Jeff unpacks the critical elements that define a company's culture and the astonishing impact a positive culture can have on revenue, profit, customer satisfaction, and employee engagement. He outlines a framework of six essential elements for fostering a culture of excellence: strong leadership, clarity and focus, engaged and committed teammates, empowering communication, 100% accountability, and organizational agility. Jeff also offers invaluable insights on addressing cultural misfits within an organization and provides a transformative approach to delivering feedback without causing conflict. Join us as we learn from Jeff Standridge's profound expertise on how to cultivate and sustain a thriving organizational culture.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Impact of Corporate Culture on Business Success: "Organizations that have been designated to have weak or poor cultures have 3 times the amount of employee turnover."

— Jeff Standridge 00:01:47

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of Accelerate Your Business Growth. I'm your host, Diane Helbig, and today we have a truly enlightening conversation in store for you. We're joined by Jeff Lenning, a CPA, Microsoft Excel MVP, and certified trainer, who is here to dive deep into the incredible power of Excel. As the founder of Excel University, Jeff's mission is to help professionals around the globe unlock Excel's full potential and enhance their productivity.

In this episode, we explore how small businesses can harness the efficiency-boosting features of Excel, from Power Query and Power Pivot to the invaluable pivot tables. We also delve into the role of AI in understanding and maximizing Excel's capabilities, common mistakes users make, and the importance of automation tools beyond Excel. Whether you're an Excel newbie or a seasoned user, Jeff's insights will inspire you to rethink how you use this indispensable tool.

Get ready to accelerate your efficiency and productivity as we uncover the hidden gems of Excel with Jeff Lenning. And be sure to visit Jeff’s website to find great tips.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Power of Automating Manual Steps in Excel

"And the more we can focus on delegating more and more manual steps to Excel, the quicker we'll get our work done."

— Jeff Lenning 00:09:38

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to another episode of "Accelerate Your Business Growth"! I'm your host, Diane Helbig, and today we have a special guest, David Avrin. David is a renowned customer experience speaker and consultant, and the author of Ridiculously Easy to Do Business With, and he's here to share some invaluable insights on how businesses can enhance their customer service and retention strategies.

In this episode, we delve into the importance of offering options and choices to customers for a superior experience. David explains why making it easy for customers to do business with you is crucial, and how resolving issues efficiently can prevent frustration and improve customer satisfaction. We also discuss the all-too-common challenges faced by customer service agents, including high attrition rates, scripted responses, and the difficulty of reaching an actual person for support.

We touch on the limitations of AI and chatbots in understanding customer concerns and the frustration of being transferred between multiple representatives. David highlights the need for businesses to focus on their competitive advantage by being accessible and accommodating, offering a balanced approach between digital and personal interactions.

Tune in as David discusses how technology impacts customer experience, the pitfalls of incessant surveys, and the importance of adapting to the changing expectations across generations. He also shares practical examples and solutions, such as proactive communication and adopting an omnichannel approach to cater to different customer preferences. Whether you're a business owner, a customer service professional, or simply interested in improving customer experiences, this episode is packed with insights you won't want to miss.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Heightened Expectations for Order Visibility: "The things that we're seeing and some of the trends that are really important for organizations to adopt is there's a heightened level of expectation for visibility into the process."

— David Avrin 00:06:30

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of Accelerate Your Business Growth! Today, we’re diving into the world of content creation with Jon Clemence, a professional editor and writer who runs his own editing and writing agency. Jon specializes in helping businesses enhance their expertise, authoritativeness, and trustworthiness through their digital content. In this episode, Jon shares his expert insights on the current landscape of content creation, the do’s and don’ts of using AI, and practical tips on how to make your blog posts stand out. He also offers actionable advice on updating old content, optimizing it for SEO, and the best tools and resources to use. Whether you’re just starting out with a blog or looking to refine your content strategy, this episode is packed with valuable information to help you grow your business.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

The Importance of Call to Action in Content Creation: "The funny thing about human beings is we don't come with ESP. So if you own a business and you've written a blog post or a social media post, there's probably something you would like the reader to do when they get done with that, but we don't know what it is. Yeah. You have to tell us."

— Jon Clemence 00:05:01

Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome back to another episode of "Accelerate Your Business Growth!" I'm your host, Diane Helbig, and today we have a phenomenal guest lined up for you—Jim Kraus, the president of the Buyer Persona Institute (BPI) and a renowned authority on buyer personas and buying insights. Jim brings a wealth of knowledge from his experience in helping thousands of marketers develop strategies and messaging that drive leads, improve conversion rates, and increase sales. Recently, he released the second edition of his book on buyer personas, and we're thrilled to dive into this topic with him. In this episode, Jim will break down what buyer personas truly are, how they can be used effectively in marketing and sales, and the invaluable insights they can bring to your business. He'll also share practical advice on how to gather this vital information and use it to better understand and influence your prospective buyers.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Timeless Marketing Insight: "The provider and the solution that's gonna win is the one that can make the buyer feel like, hey. You know, if I make this choice, I'm gonna get the outcomes I want, and I feel like nothing's gonna go wrong."

— Jim Kraus 00:21:21

Learn more about your ad choices. Visit megaphone.fm/adchoices