Accelerate Your Business Growth

Welcome back to Accelerate Your Business Growth! In this episode, host Diane Helbig sits down with Tom Stanfill, CEO and cofounder of Aslan

Today’s conversation dives deep into why buyers have become so resistant to traditional sales approaches—and, more importantly, what sellers can do about it. Tom introduces us to concepts like the "drop the rope" technique and the power of making your prospects the hero of the story to create receptivity and genuine connection. Diane and Tom explore the underlying motives that drive buyer behavior, the impact of

Whether you’re a seasoned sales pro, a small business owner, or simply looking to communicate more effectively and authentically, this episode is packed with actionable wisdom to help you open closed doors and accelerate meaningful business growth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication,

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! In today’s conversation, host Diane Helbig sits down with Robin Hills, director of EI for Change — a company that’s helped over a quarter of a million students strengthen their emotional intelligence, resilience, and understanding of others. Robin is not only an expert in emotional intelligence, positive psychology, and neuroscience, but also the author of two books and the creator of the “Images of Resilience” coaching methodology. Together, Diane and Robin dive into the foundations of emotional intelligence (EQ) — what it is, why it matters, and, most importantly, how it can accelerate growth for your business. They explore the connection between a leader’s emotions and the workplace climate,

If you’re a business owner, manager, or leader looking to foster growth — not just in your company, but in yourself and your people — this episode is packed with wisdom, practical examples, and even some free resources to get you started. Tune in for a thoughtful and actionable discussion on how EQ can transform your business from the inside out!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication,

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with team building expert Matt May, president of Premier Team Building and Interactive Experiences. With years of experience designing and leading team building programs for organizations across the globe, Matt offers a fresh perspective on why the term “team building” sometimes has a bad reputation—and how to shift it

In this insightful conversation, Matt unpacks what makes team building activities memorable (in a good way), why fun isn’t just a “nice-to-have,” and how thoughtfully orchestrated events can organically foster connection, collaboration, and ultimately drive better business results. Whether you’ve attended your fair share of cringeworthy trust falls, or you’re just looking for creative ways to strengthen your workplace culture, you’ll find practical tips on choosing the right experience, the importance of safety and inclusivity, and how even lighthearted competition can bring teams closer together.

Tune in as Diane and Matt break down misconceptions and share inspiring success stories—because as we return to more in-person work, building genuine human connections might just be the key to your organization’s growth.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication,

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to Accelerate Your Business Growth! In today’s episode, host Diane Helbig sits down with Gair Maxwell—author, brand strategist, and keynote speaker whose influence spans powerhouse names like Apple, Caterpillar, and NAPA. Gair brings his broadcast journalist flair to the conversation as he reveals what it really takes for everyday leaders and small to midsize businesses to build irresistible brands.

Drawing from his acclaimed book Big Little Legends, Gair unpacks the four defining criteria behind legendary local businesses that attract devoted fans and steady streams of customers—think Café du Monde, Pike Place Fish Market, and even a humble used car dealership that became “Canada’s Huggable Car Dealer.” He shares the vital importance of brand

Gair also weaves memorable lessons from icons like Steve Jobs, Nike, and even Eddie Van Halen—illustrating how originality and storytelling can transform your business into a community legend. Whether you’re a business owner, marketer, or simply looking for inspiration, this episode will challenge you to step into your own unique story and discover the magic within your brand.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! Today’s conversation dives deep into one of the most overlooked yet crucial aspects of business success: building a solid brand foundation. Host Diane Helbig sits down with Lisa Haggis, founder of Realize Your Brand and an expert in marketing, branding, and business strategy. Lisa brings nearly two decades of experience to the table, helping service-based entrepreneurs and small businesses discover what truly makes them unique and worth talking about.

In this episode, Lisa demystifies the key differences between marketing and branding, explaining why good branding isn’t just a surface-level polish but the substance that makes your business stand out from the crowd. She shares actionable advice on how to create a brand that’s meaningful, valuable, and original—and why your brand’s strength comes not just from eye-catching messaging, but from a genuine point

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication,

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig is joined by Andy Cabasso—a digital marketer, founder of Postaga, lawyer, speaker, and even a former Guinness World Record holder. Andy brings a wealth of experience from starting, building, and selling a successful digital agency to now empowering others through his all-in-one platform for cold outreach.

In this insightful conversation, Andy and Diane dive deep into the world of cold outreach, revealing five proven strategies that help business owners, marketers, and sales professionals connect with journalists, bloggers, podcasters, potential customers, and affiliates. Andy breaks down the universal process behind effective cold emailing, shares actionable tips for successful prospecting, and emphasizes the importance of personalization and creativity in your email copy. He even highlights some of the most common mistakes people make—and how to avoid them.

Whether you’re looking to improve your sales pipeline, boost your PR, or master link building for SEO, this episode is packed with advice you can use right away. Get ready to take notes and elevate your outreach game!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome back to Accelerate Your Business Growth! In today’s episode, Diane Helbig is joined by branding and strategy powerhouse Michele Kasl, who brings over 20 years of experience at the intersection of branding, design, and creative strategy. Michele dives deep into the dramatic

shifts happening in digital marketing—think evolving search algorithms, the rise of trusted online communities like Reddit and Pinterest, and the essential role of email marketing in today’s noisy, fast-changing landscape.

Together, Diane and Michele break down what most business owners are getting wrong about how people find them online, why being a generalist is no longer enough, and how authenticity and specificity are the keys to building a trustworthy digital presence. You’ll hear practical insights on leveraging AI as a tool (not a crutch), focusing your messaging, building community the right way, and playing the long game when it comes to online growth.

Whether you’re a small business owner feeling overwhelmed by the latest changes, or a marketer looking for fresh strategies, you’ll walk away from this conversation with Michele feeling inspired and equipped to adapt—and thrive—in the new digital era.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of

Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! Today, our host Diane

Helbig sits down with Corina Calugaru, founder of The Orange Notebook and an expert at helping entrepreneurs transform internal clarity into powerful business strategies. Romanian-born and now based in the UK, Corina shares how navigating her own personal transitions and overcoming high functioning anxiety have given her a unique perspective on what it takes to build authentic and resilient businesses.

In this conversation, Corina dives into the concept of identity-driven growth—explaining why aligning your business with who you truly are can be the foundation for long-term success and legacy. The discussion also explores how high functioning anxiety shows up for founders, the importance of pausing in moments of crisis, and practical ways leaders can step back to see the big picture, spot blind spots, and move forward with confidence—especially in times of uncertainty.

Whether you’re a seasoned entrepreneur or just starting out, this episode offers actionable

insights on embracing your unique strengths, building genuine business strategies, and thriving through the inevitable ups and downs of business ownership. Tune in and discover how authenticity and self-awareness can accelerate your journey to business growth!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! Today, host Diane Helbig sits down with seasoned entrepreneur and business strategist Mike Grabham—a six-time founder

who knows what it takes to build, scale, and sustain profitable businesses. Mike brings a wealth of real-world experience to the conversation, specializing in helping companies master two of

the most critical, yet often misunderstood, pillars of business success: cashflow and communication.

In this episode, Mike shares candid insights on why cashflow isn’t just an accounting term but the backbone of every small business, especially those earning $3 million or less. He breaks

down the biggest misconceptions around cashflow, highlights early warning signs of cash problems, and offers practical tools and strategies for keeping your cash management on track. Plus, Mike explains the pivotal role communication plays—not just inside your team, but with vendors and lenders as well—and how honest, transparent relationships can see you through even the toughest business challenges.

Whether you’re a business owner looking to get a better handle on your finances, or you want to build a culture rooted in clear, effective communication, this episode is packed with actionable advice and hard-won wisdom you won’t want to miss. Tune in and get ready to accelerate your business growth!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Welcome to another episode of Accelerate Your Business Growth! Today’s guest is Katie Smith, known as the queen of the customer journey. Broadcasting from her home near Yellowstone

National Park, Katie brings her adventurous spirit and deep expertise in B2B marketing to help companies scale sustainably, create meaningful conversations, and spark real industry change.

In this episode, host Diane Helbig and Katie dive into the evolving world of marketing and customer experience. They unpack why so many businesses hit a wall with their marketing efforts, explore how shifting customer behaviors can leave companies feeling left behind, and walk step-by-step through the customer journey—from the very first spark of awareness, all the way through building loyalty and encouraging advocacy.

Katie shares actionable advice on how to align your marketing with each stage of the customer journey, gather meaningful customer feedback, and develop a brand identity that sets you apart

in today’s dynamic, fast-changing markets. Plus, she offers invaluable insights on balancing lead generation with customer retention, personalizing the “delight” stage, and building long-term sustainable growth.

Whether you’re a small business owner struggling with marketing messaging, or a marketer curious about what’s next in the era of AI and empowered consumers, this conversation is packed with practical takeaways you won’t want to miss. Tune in for a trailblazing discussion that will help you accelerate your own business growth!

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in

their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.