Accelerate Your Business Growth

Accelerate Your Business Growth

By Diane HelbigBusiness
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Accelerate Your Business Growth episodes

  • Building a Personal and Business Vision for Growth
    This show is sponsored by WIN - Women in Networking. WIN is an organization that empowers female professionals. Networking, growth, resources & community service are the foundations of WIN. WIN believes in building business by building relationships. Visit http://www.wincleveland.org for more information.
    Having a vision is the best way to start the process of planning for growth. Join us for a conversation with Ken Thoreson of Acumen Management Group.
    Ken Thoreson, Acumen president,
    is a sales management professional
    with more than 20 years of software/
    technology experience, including 17 in
    niche market distribution with emerging
    and high-growth national companies.
    Prior to founding AMGL, he led developmentstage,
    entrepreneurial, and $250-million national vertical software sales organizations as vice president of sales.
    You don't want to miss this show!
    1 hr 32 min
  • Getting The Media To Pay Attention
    Today's show brings us Rob Felber and his expertise on getting the media to pay attention. Rob Felber, President of Felber & Felber Marketing is responsible for the development and implementation of measurable advertising and public relations campaigns. The firm’s client experience includes Crain’s Communications, Hitachi Medical, SSP Fittings, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures, Six Flags and Thogus Products Company.
    Rob has held numerous leadership positions within marketing associations. As an “ambassador” for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses and before a variety of business organizations. Additionally, Rob has served two terms as President of The Twinsburg Chamber of Commerce. In September of 2006 Rob was elected to the board of the Ohio Venture Association where he serves as Vice President – Public Relations. In February of 2007 Rob was elected to the Board of Governors at The Club at Key Center. Rob is also a member of the John Carroll University Entrepreneurs Association and heads their communications committee.
    Whether it is a precisely planned press conference, a multi-dimensional direct marketing campaign or a broadcast approach, good creative promotions move people and brands forward. Getting the media to pay attention to your newsworthy story and marketing campaign is more than sending a press release or email. You need to effectively and creatively communicate to your prospects, clients and the media. Unfortunately, what you may consider newsworthy may not be viewed as such by the media. How can you assure your story is told correctly and prompts people to action? The answer is a coordinated public relations and marketing approach. Forging and maintaining relations with the media will pay dividends for years to come.
    1 hr 32 min
  • Getting The Media To Pay Attention
    Today's show brings us Rob Felber and his expertise on getting the media to pay attention. Rob Felber, President of Felber & Felber Marketing is responsible for the development and implementation of measurable advertising and public relations campaigns. The firm’s client experience includes Crain’s Communications, Hitachi Medical, SSP Fittings, The Sika Corporation, Soprema USA, Saint-Gobain Flight Structures, Six Flags and Thogus Products Company.
    Rob has held numerous leadership positions within marketing associations. As an “ambassador” for The Promotional Products Association International, Rob has appeared as a guest speaker on college campuses and before a variety of business organizations. Additionally, Rob has served two terms as President of The Twinsburg Chamber of Commerce. In September of 2006 Rob was elected to the board of the Ohio Venture Association where he serves as Vice President – Public Relations. In February of 2007 Rob was elected to the Board of Governors at The Club at Key Center. Rob is also a member of the John Carroll University Entrepreneurs Association and heads their communications committee.
    Whether it is a precisely planned press conference, a multi-dimensional direct marketing campaign or a broadcast approach, good creative promotions move people and brands forward. Getting the media to pay attention to your newsworthy story and marketing campaign is more than sending a press release or email. You need to effectively and creatively communicate to your prospects, clients and the media. Unfortunately, what you may consider newsworthy may not be viewed as such by the media. How can you assure your story is told correctly and prompts people to action? The answer is a coordinated public relations and marketing approach. Forging and maintaining relations with the media will pay dividends for years to come.
    1 hr 32 min
  • Cashflow and Funding Sources are Key to Business Growth
    We are fortunate to be joined by Marilyn Landis. Marilyn D. Landis is the President & CEO of Basic Business Concepts, Inc., a multifaceted service firm providing the support to keep businesses financially balanced, on track and growing. Landis has over thirty years of experience in financial services.
    Prior to focusing on her own business, which provides CFO level services to small business and business brokerage services, she worked for and with commercial lenders, banks and small businesses throughout Western Pennsylvania. In her career, she has served as a financial consultant; headed training, consumer loans and mortgage departments; collected delinquent loans; and coordinated operations for a multi-bank merger. Marilyn has worked for three of the largest SBA lenders in the country – marketing, originating and underwriting SBA loans.
    March of 2009, Landis was awarded The SBA National Financial Services Champion of the Year.
    Landis also has extensive Board level experience with nonprofits, ranging from economic development to social services.
    Marilyn will be talking with us about two very important business issues. The first is cashflow. How many times have you heard of someone with a great idea and business plan but they fail to thrive because they have no cashflow. Well, Marilyn is going to help us understand the importance of this and how to make sure we are operating in the best possible way.
    For the second segment she'll be talking about funding sources. So many people are starting businesses these days and wondering where and how to get funding. Marilyn will share some ideas and offer some guidance in this regard.
    1 hr 32 min
  • Cashflow and Funding Sources are Key to Business Growth
    We are fortunate to be joined by Marilyn Landis. Marilyn D. Landis is the President & CEO of Basic Business Concepts, Inc., a multifaceted service firm providing the support to keep businesses financially balanced, on track and growing. Landis has over thirty years of experience in financial services.
    Prior to focusing on her own business, which provides CFO level services to small business and business brokerage services, she worked for and with commercial lenders, banks and small businesses throughout Western Pennsylvania. In her career, she has served as a financial consultant; headed training, consumer loans and mortgage departments; collected delinquent loans; and coordinated operations for a multi-bank merger. Marilyn has worked for three of the largest SBA lenders in the country – marketing, originating and underwriting SBA loans.
    March of 2009, Landis was awarded The SBA National Financial Services Champion of the Year.
    Landis also has extensive Board level experience with nonprofits, ranging from economic development to social services.
    Marilyn will be talking with us about two very important business issues. The first is cashflow. How many times have you heard of someone with a great idea and business plan but they fail to thrive because they have no cashflow. Well, Marilyn is going to help us understand the importance of this and how to make sure we are operating in the best possible way.
    For the second segment she'll be talking about funding sources. So many people are starting businesses these days and wondering where and how to get funding. Marilyn will share some ideas and offer some guidance in this regard.
    1 hr 32 min
  • The Value of Joining an Organization/Association & The Challenges of Working from Home
    Today's show is sponsored by WIN - Women in Networking. WIN is an organization that empowers female professionals. Networking, growth, resources & community service are the foundations of WIN. WIN believes in building business by building relationships. Visit http://www.wincleveland.org for more information.
    Today we are joined by Pat Pell and Les Proctor. Pat Pell is the COSE Home Business Network Leader. As such she oversees 5000 business owners who choose to run their small business from their homes.
    She has developed a strong relationship with her Network and works to find resources, and opportunities for these home-based businesses to connect with other businesses.
    Pat is not a stranger to small business; she is a former home based business owner herself. For many years, Pat served clients as a networking consultant. Most recently she was the President and CEO of a tri-city Chamber of Commerce with over 600 members.
    Pat brings all three of these backgrounds together to serve the small business community.
    We will be speaking with Pat about making local assocations and organizations work for you. Pat truly understands the value that can be found in membership and will be sharing some of her thoughts with us on the subject.
    For the second segment we will be joined by Les Proctor. Les is the owner of Les Proctor Direct marketing 2.0. Les Proctor works with small business owners, who have big dreams and limited budgets, and helps them accomplish their goals and make more money with marketing that produces results.
    With more than 20 years experience in sales and marketing, Les applies practical, cost-effective, and time-honored techniques to new and old media alike to help business owners fuel business growth.
    Les will be sharing some thoughts on the challenges of working from home and offering strategies for overcoming those challenges.
    1 hr 32 min
  • The Value of Joining an Organization/Association & The Challenges of Working from Home
    Today's show is sponsored by WIN - Women in Networking. WIN is an organization that empowers female professionals. Networking, growth, resources & community service are the foundations of WIN. WIN believes in building business by building relationships. Visit http://www.wincleveland.org for more information.
    Today we are joined by Pat Pell and Les Proctor. Pat Pell is the COSE Home Business Network Leader. As such she oversees 5000 business owners who choose to run their small business from their homes.
    She has developed a strong relationship with her Network and works to find resources, and opportunities for these home-based businesses to connect with other businesses.
    Pat is not a stranger to small business; she is a former home based business owner herself. For many years, Pat served clients as a networking consultant. Most recently she was the President and CEO of a tri-city Chamber of Commerce with over 600 members.
    Pat brings all three of these backgrounds together to serve the small business community.
    We will be speaking with Pat about making local assocations and organizations work for you. Pat truly understands the value that can be found in membership and will be sharing some of her thoughts with us on the subject.
    For the second segment we will be joined by Les Proctor. Les is the owner of Les Proctor Direct marketing 2.0. Les Proctor works with small business owners, who have big dreams and limited budgets, and helps them accomplish their goals and make more money with marketing that produces results.
    With more than 20 years experience in sales and marketing, Les applies practical, cost-effective, and time-honored techniques to new and old media alike to help business owners fuel business growth.
    Les will be sharing some thoughts on the challenges of working from home and offering strategies for overcoming those challenges.
    1 hr 32 min
  • Effective Communication and Working With Those Boomers
    We are thrilled to welcome Tameka Taylor of Compass Consulting Services for the first segment of the show. Tameka L. Taylor, Ph.D. is a partner and consultant of Compass Consulting Services, LLC located in Cleveland, Ohio. Prior to this, she worked at The Diversity Center of Northeast Ohio (formerly NCCJ) where she served the organization for almost 14 years and for the last several years as Vice President & Director of Leadership Development.
    She earned her undergraduate degree from Baldwin-Wallace College, her Masters Degrees from Bowling Green State University, and her Ph.D. from Kent State University. Currently, she is involved in several community related diversity committees, organizations, and initiatives. She’s also the proud Mother of high school student Andre’.
    Tameka will be speaking with us about the value of effective communication in business. As she says, “As a small business owner, communication is an important part of effectively running a business.”
    For our second segment we are fortunate to have Dr. Dick Dawson, PhD joining us. Dick is a expert in the field of retirement and careers. He works with organizations and Fortune 500 companies helping them navigate this new economic climate as it pertains to their employees. Did will be talking with us about the Boomer Marketplace, understanding and working a 79 million person market. You don’t want to miss this insightful conversation!
    1 hr 32 min
  • Effective Communication and Working With Those Boomers
    We are thrilled to welcome Tameka Taylor of Compass Consulting Services for the first segment of the show. Tameka L. Taylor, Ph.D. is a partner and consultant of Compass Consulting Services, LLC located in Cleveland, Ohio. Prior to this, she worked at The Diversity Center of Northeast Ohio (formerly NCCJ) where she served the organization for almost 14 years and for the last several years as Vice President & Director of Leadership Development.
    She earned her undergraduate degree from Baldwin-Wallace College, her Masters Degrees from Bowling Green State University, and her Ph.D. from Kent State University. Currently, she is involved in several community related diversity committees, organizations, and initiatives. She’s also the proud Mother of high school student Andre’.
    Tameka will be speaking with us about the value of effective communication in business. As she says, “As a small business owner, communication is an important part of effectively running a business.”
    For our second segment we are fortunate to have Dr. Dick Dawson, PhD joining us. Dick is a expert in the field of retirement and careers. He works with organizations and Fortune 500 companies helping them navigate this new economic climate as it pertains to their employees. Did will be talking with us about the Boomer Marketplace, understanding and working a 79 million person market. You don’t want to miss this insightful conversation!
    1 hr 32 min
  • EQ in the Customer Service Experience & Better Cold Calling Strategies
    Today's show brings us Lauren Burnett of the Center for Inner Quality and Colly Graham of Salesxcellence.
    Lauren will be speaking with us about how to increase the value of the customer service experience. Lauren is the president of the Center for Inner Quality. She has provided professional development workshops for leaders and staff for over 25 years. A certified emotional intelligence facilitator and business coach, Lauren serves public and private sectors with programming that includes her own VOICE model for customer service, phone etiquette and call management, leadership, communication, professionalism, workplace attitudes and team work.
    For our second segment we will be speaking with Colly Graham about cold calling. Many people resist cold calling seeking other ways to engage with prospects. Without a strategy and a plan cold calling is doomed to failure – learn what to do before the call – learn how to warm up your cold call, create a rapport with gatekeepers who will help you reach your prospect, get out of voicemail jail.
    Colly brings over thirty-five years of practical sales experience and an ability to empathize with sales people to his business. A licensed practitioner of NLP Colly trained with Richard Bandler in 1998.
    When he entered the field of sales, back in 1969, his lack of knowledge of any selling skills propelled Colly set a goal, to one day, start his own training company. Colly took to heart all that he learned about the sales process and continued to succeed at the art of sales. As his career in sales progressed he became a sales manager, group sales and marketing manager and was responsible for a large sales team consisting of field sales managers, field sales people and a proactive Telesales department. He set up Graham Associates in 1996 (now known as salesxcellence) Since then Colly has trained over 1,000 companies!
    Colly Graham is also a Fellow of the Institute of Sales and Marketing.
    1 hr 32 min

About Accelerate Your Business Growth

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Featured on Inc.com's list of 100 Podcasts That Will Make You Smarter, Better, and Wiser, MSNBC's Your Business, and on the Fit Small Business list of best small business podcasts, this show is…