Accelerated Velocity

Want your brand to show up in AI search results on Google, ChatGPT, Gemini, and Claude? In this episode of Accelerated Velocity we share simple, hands-on search experiments you can run to test your current brand visibility across today's top AI-powered discovery platforms. We'll break down how to think like your customer at each stage of the buyer journey–awareness, consideration, and decision–and explore the types of searches people are making at each phase. You'll learn how to identify visibility gaps and what kinds of content to create (think blogs, landing pages, and website updates) to improve your chances of showing up where it matters most.

Whether you're a marketer, business owner, or SEO strategist, this episode gives you a practical playbook for navigating the shift to AI-driven search.

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Chapters

00:01:02 – Why Brand Visibility Testing Matters

00:01:55 – Start With the Basics: Think Like Your Customer

00:03:06 – Awareness Stage: Identifying Early-Stage Searches

00:06:37 – Consideration Stage: Comparing Solutions

00:08:24 – Content Iteration & Updating Old Assets

00:09:24 – Decision Stage: Build Trust and Social Proof

00:11:12 – Final Thoughts & Actionable Takeaways

This episode takes a real-time look at how Google's AI-powered search results have evolved over the past six months, especially when it comes to what's being cited as a "trusted source." Walk through live examples, compare industries, and learn how branded websites are starting to show up in citations where once only forums, industry directories, and other 3rd party pages lived. Plus, we'll dig into the underused Forums filter in Google search–an overlooked but powerful way to uncover what communities are talking about when it comes to your industry.

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Chapters

00:00 – Intro

02:10 – What Counts as a Trusted Source? Peter explains how forums, social platforms, and brand websites have historically shown up in AI Overviews, and what's different now.

03:37 – Why the Forums Filter Still Matters How forums, directories, and community-driven content are still highly visible in some verticals, and why this shouldn't be ignored.

05:01 – Real Search Examples: "Best HubSpot Agency" Grace breaks down a live search result and how branded content (including InboundAV) showed up alongside marketplace and ecosystem links.

05:52 – Real Search Example: "How to Find a Good Lawyer" A comparison that highlights how forums and trusted institutional sources like the State Bar still lead in some industries.

06:45 – The Baseball Test: What AI Says About Fandom Peter asks a fun curveball question–what baseball team should you root for? Grace shares what the AI Overview cited and what Reddit had to say instead.

08:00 – Forums vs. AI: The Credibility Question Why forums often provide more satisfying results than AI Overviews for opinion-based or community-driven topics.

09:24 – Final Thoughts

A recent MIT study shows ChatGPT dulls our critical thinking skills over time. From maintaining high-quality campaigns to maintaining a creative mindset, Grace and Peter dive into the harms of AI overuse in business. Plus, a look at how NOT to use AI–and what to do instead. You'll hear tips on how to avoid inaccurate or misleading information from LLMs, write better prompts, and achieve more accurate data analysis from tools like ChatGPT's Deep Research.

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Chapters

01:01 – The MIT Study: AI and Critical Thinking 03:14 – Why Generic AI Content Fails 05:22 – Smart AI Use Starts Narrow 08:59 – Prompting Mistakes to Avoid 13:09 – Call for Guest Experts

Sources

On Episode 10 of Accelerated Velocity, Grace and Peter demo ChatGPT's Deep Research Connector tool, which allows integration with apps including HubSpot, Google Drive, GitHub, Outlook, and more. After trying out a sample prompt using the ChatGPT <> HubSpot integration, they determined that the tool offers value in specific use cases, but might not be the go-to solution for all aspects of your marketing strategy–at least not yet.

The takeaway: leveraging AI for your marketing relies on choosing the right tools, checking for sources and accuracy, and maintaining a single source of truth. Listen for a rundown on how to protect your data on ChatGPT, how to leverage Deep Research, and what NOT to use it for (at least not yet).

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Try HubSpot's ChatGPT Deep Research Prompts

Chapters:

00:00 - Intro

01:23 - ChatGPT's Deep Research Connectors

02:07 - Data Privacy Caution

02:40 - Testing ChatGPT <> HubSpot Connector

05:48 - Inaccuracies on ChatGPT

06:30 - Why ChatGPT Misses The Mark On Email Marketing Trends

11:45 - LLMs vs. AI Agents & Integrations

13:09 - Maintaining A Single Source of Truth

14:30 - Call for Input: What Do You Want to Hear Next Time?

15:20 - Outro

A mini episode while Peter's on the road this week. Real user feedback on Meta's AI Ad settings, and a creative advertising AI from Pinterest.

Email: [email protected]

LinkedIn: Peter Malick, Grace Mathews, InboundAV

Instagram: @InboundAV

Facebook: @InboundAV

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00:00 – Intro

00:25 – Real User Experience With Meta AI Ads

01:55 – Pinterest's More Targeted AI Strategy

03:52 – Why Specificity Matters in AI Adoption

05:16 – A Call for Listener Stories

"Pinterest tests an AI feature that lets advertisers turn their catalogs into shoppable collages" by Aisha Malik for Tech Crunch

This week, Meta announced its plan to roll out 100% AI-Driven Advertising by 2026. This entails everything from AI-generated images, video content, and ad copy, to AI-powered audience personalization, to automated bid strategy. Peter and Grace discuss potential issues with an all-AI approach to digital ads, including the paradox that in a landscape of "perfected" (aka fully AI-optimized) content, brands will need to strive for original advertising and marketing strategies. Listen to the full episode for a deep dive into the benefits and challenges of these upcoming changes, and opportunities you can take advantage of today to enhance your ad performance.

00:00 – Intro & welcome

01:36 – Meta's AI-Generated Ad Campaigns (2026 Preview)

02:43 – The Problem with "Perfect" Content

05:11 – AI Can't Iterate from Nothing

06:06 – Will This Actually Help SMBs?

08:06 – Accessible Ways to Enhance Campaigns Right Now

09:56 – Human Creativity Still Wins

11:46 – Update: OpenA's AI Device Plans

12:12 – Wrapping Up: What to Watch, What to Do

"Facebook and Instagram owner Meta to enable AI ad creation by end of next year" by Mark Sweney for The Guardian

"OpenAI Aims to Offer AI Access Through 'Ambient Computer Layer,' Without Screens" by PYMNTS

In light of Sam Altman's acquisition of iPhone and Apple Watch designer Jony Ive's startup, there's speculation about the development of new AI-powered devices that could reshape the way we communicate and engage digitally. This week's episode of Accelerated Velocity looks at increasing competition amongst major players in AI development–from updates in the AI-powered search race to a discussion on the future of handheld devices.

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Chapters

00:00 - Intro

01:37 - An AEO success story

02:28 - The Importance of Schema Markup for search visibility

05:40 - Emerging AI Browsers and Search Trends

07:50 - Apple's contract with Google

09:23 - Google's Response to AI Competition

10:44 - The 'next wave' of AI

11:36 - Is Jony Ive working on a groundbreaking AI device?

12:39 - The future of communication devices

15:54 - AI Glasses–yes or no?

18:27 - Outro

Sources

"Google Unveils A.I. Chatbot, Signaling a New Era for Search" by Tripp Mickle for The New York Times

"OpenAI Unites With Jony Ive in $6.5 Billion Deal to Create A.I. Devices" by Mike Isaac and Cade Metz for The New York Times

"Details leak of Jony Ive's ambitious OpenAI device" by Ryan Daws for AI News

A House bill could put a 10 year ban on U.S. state-level regulations of AI. This episode of Accelerated Velocity dives into the implications of AI deregulation for both individuals and businesses. With AI being used to power more and more processes–including making critical, potentially life-altering decisions–accountability is key. Whether or not states maintain the authority to pass regulatory legislation on AI, this is a crucial reminder of the need for businesses to practice decisive and transparent AI practices. From personal steps to maintain data privacy to customer-facing AI policies, we unpack it all.

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Chapters:

00:00 – Intro

03:05 – Details U.S. AI legislation & deregulation

04:24 – What happens when AI makes critical life decisions

06:15 – How deregulation could affect transparency and employment

08:00 – The industries (and individuals) that need to be paying attention

09:51 – Data privacy, user control, and trusting AI platforms

10:33 – Memory layers, personal AI agents, and where we draw the line

12:18 – Social media as a cautionary tale

14:31 – Outro

Sources:

"House Republicans include a 10-year ban on US states regulating AI in 'big, beautiful' bill" by Matt Brown and Matt O'Brien for AP News

"Sam Altman's goal for ChatGPT to remember 'your whole life' is both exciting and disturbing" by Julie Bort for Tech Crunch

"Californians would lose AI protections under bill advancing in Congress" by Khari Johnson for Cal Matters

As LLMs rapidly advance in capabilities, many also seem to be developing some quirks. This episode of Accelerated Velocity explores the current rise in AI hallucinations. Grace shares a firsthand experience with ChatGPT fabricating information, Peter and Grace discuss safeguards and how to avoid risks with your favorite AI tools, and they later delve into some potential causes of this mysterious rise in these sometimes hilarious and always concerning AI mishaps.

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Chatbot Arena - lmarena.ai

HubSpot App Marketplace - ecosystem.hubspot.com

Chapters

00:00 - Introduction

01:08 - Topic: AI Hallucinations

01:37 - Grace's ChatGPT Experience

04:53 - Hallucination Statistics

05:36 - Real-World Implications

08:47 - Theories Behind Hallucinations

10:45 - Chatbot Arena

11:50 - Speed to Build AI Agents

14:29 - All-in-one Platforms with AI tools

15:29 - Outro

Sources

"A.I. Is ​​Getting More Powerful, but Its Hallucinations Are Getting Worse" by Cade Metz and Karen Weise for The New York Times

"Why AI 'Hallucinations' Are Worse Than Ever" by Conor Murray for Forbes

In this episode of Accelerated Velocity, we explore how AI is shaping the landscape of search and SEO. To be clear: SEO isn't dead, it's just evolving. Google still dominates web searches, but new discovery surfaces, including search-integrated LLMs like ChatGPT, present new opportunities for brand visibility. As always–high-quality, informative content is still key to nailing SEO. But the conversation also delves into new, AI-driven strategies for improving search visibility, including insights from Peter's AI-powered SEO workshop at NAMM 2025.

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Chapters

00:00 - Welcome & introduction

01:32 - Evolving Landscape of SEO and AI

03:30 - Understanding Search Behavior and Statistics

06:44 - The Impact of AI on Search Discoverability

09:59 - Strategies for Improving Search Visibility

13:04 - Conclusion & Wrap-Up

Sources

"OpenAI's Strategy to Make ChatGPT an All-Purpose App" on AI Secret

"AI Overview Study for 8,000 Keywords in Google Search" by Philip Petrescu for Advanced Web Ranking"