The CPG Guys are joined in this episode by Anibal Dams, Global CPG Lead at Gain Theory, experts in data, advanced analytics, technology and consulting who fuse hindsight, insight, and foresight to deliver business growth. Gain Theory is a division of WPP.

This episode is sponsored by Gain Theory.

Follow Anibal Dams on LinkedIn at: https://www.linkedin.com/in/anibaldams/
Follow Gain Theory on LinkedIn at: https://www.linkedin.com/company/gaintheory/
Follow Gain Theory online at: https://www.gaintheory.com/

Anibal answers these questions:

1) You lead the CPG vertical at Gain Theory. What do you think are the main challenges faced by CPG brands in this current landscape?
2) Let’s delve into the issue around Multi-Touch Attribution further, what would be your recommendation for CPG brands to overcome this and how does Gain Theory's “Sensor” solution address this?
3) In addition to Sensor, what are the other ways you are helping CPG businesses to accelerate growth?
4) Predicting the future is never easy. What puts Gain Theory in a position to be confident in delivering foresight for your clients?

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