Accountants and Bookkeepers - How to Stop Prospecting For New Business, Once and For All.
If you do not have marketing assets in your accounting or bookkeeping firm, you will have to “grind” for new clients every day.
Grinding to get clients is a straightforward way to burn yourself out.
I have noticed that accounting or bookkeeping entrepreneurs focus a lot of their energy on building new technical skills. They learn the newest software, get new diplomas or even a master’s degree.
There is nothing wrong with becoming more skilful. But your technical skills will not help you gain new (and better) clients.
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