At this year's Accounting Business Expo in Melbourne, I presented on the ever important topic of talent but with a focus on non-monetary benefits as a retention tool (well, because they’re kind of free and accountants keep asking me, Michael - how can I compete with the big firms that have way more resources to throw around):

Below is a short snippet talking about some of the non-monetary benefits you can incorporate into your firm. 

As a recruitment professional and an accountant myself I wanted to present everyone with facts that would aid the remarkable accountants in this industry not just in servicing our clients but also in making sure they can attract the right talent and improve their employee retention,, which in the long run would help us build a much better practice.

For the full speech please go to our Youtube channel. 

Title: Win the War for Talent: the Monetary & Non-Monetary Ways

Speech by:

Michael Edelstein of Accountants Exposed Podcast and Recruitment Expert

𝐎𝐮𝐫 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥: https://lnkd.in/g7_QZzE

#AccountingBusinessExpo2024 #ABE #AccountingConference #AccountingExpo

#AccountantsExposed

#RecruitmentExpert

In this day and age of technology, what does the future hold for the accounting industry? ⁠John Waterworth⁠ - the managing director of ⁠Valenta Australia⁠ sits down with us to help us understand more about what robotics for Accounting Firms especially during a time of critical staff shortage.

Join us as you won’t want to miss this episode where John tells all about the backbone of robotic process automation (RPA), and how you can implement in your practice to save costs, find efficiencies and improve client service! We discussed topics such as:

"One of the biggest hurdles I guess is just freeing up people from being chained to the computer, doing those repetitive tasks.”

Show Notes

⁠John Waterworth⁠, with 25 years of experience in leadership, digital transformation and cyber security is an expert when it comes to all things automation. He is focused on helping businesses adopt RPA (Robotic Process Automation) and Artificial Intelligence to achieve sustainable profitability. His goal: to drive growth and profitability using the emerging technology!

Quick facts:

Contact Info

To find out more about how RPA can benefit your firm you can contact John directly at ⁠[email protected]⁠ or on his mobile 0403 035 656.

⁠Michael Edelstein⁠: ⁠[email protected]⁠

Mobile: 0421 892 145

You don't want to miss this, listen to one of our most clicked and viewed podcast episode right now.

Bookkeeping, just like any other profession, has come a long way. From manual records to all the fancy AI software available nowadays, how will bookkeepers keep up? Is the digital era really a threat to the bookkeeping space or is it an opportunity? Our guest, ⁠Matthew Addison⁠ from the⁠ Institute of Certified Bookkeepers⁠ will give us the answer to all these questions.

Join us as Matthew shares why he chose to be a bookkeeping advocate and its importance to the accounting industry. Some more of the topics we discussed include:

"A practical challenge in the bookkeeping space at the moment is narrowing your scope- Becoming an expert in a few, not trying to be an expert in everything available to you.”

Show Notes

⁠Matthew Addison⁠ started his accounting journey in a Big 4 firm which he deems as his ‘breeding ground’ but later on chose to be a passionate advocate for the bookkeeping space back in 1990. He’s an all around expert in the industry with years of experience in accounting, tax, payroll, business advisory and software accounting solutions. He aims to bring modern solutions to modern problems and let people know that bookkeeping is here to stay and that Bookkeeping is not a pathway to becoming an accountant, Bookkeeping is a profession of its own.

Quick facts:

A recap of one of our most viewed episode so far:

What a way to start 2023 with our first guest of the year - ⁠Sonia Gibson⁠. She is a visionary accounting professional and the Founder of ⁠Accounting Heart⁠ - which is proudly an all female firm. We get a sneak peek of her accounting journey, her business acumen and her passion for finances and helping smaller businesses achieve their financial goals.

Listen in and to learn more about Sonia and some of the struggles she faced following her path as an accountant and how her commitment to the industry and her clients has helped her build a solid foundation of success.

Some of the topics we talked about are:

Contact Info

You can find out more about ⁠Sonia Gibson⁠ and her firm Accounting Heart from their website: ⁠https://www.accountingheart.com.au/⁠

⁠Michael Edelstein⁠: ⁠[email protected]⁠

Mobile: 0421 892 145

I was at the Accountants Business Expo this year and I happened to encounter this remarkable guy, who talked about ‘How to use Business Development for Staff Retention’, and I immediately knew I had to bring him on as a guest. Alistair Marshall, Director of Professional Services BD is here to teach us proven and effective Business Development strategies in Professional Services to grow a practice - from a client and staff perspective. 

Here are some of the topics we discussed during this episode:

"You don't learn anything by talking.”

Show Notes

Profile

Alistair Marshall has a 30 year experience in helping law, engineering, accounting, and other professionals attract clients and is a trusted expert when it comes to Management, Business Development, Marketing and Public Speaking. Being a business consultant for years now, his main goal is to help more professional service firms maximise their growth and has successfully helped more than thousands of professionals and hundreds of firms to build their practice, and achieve their revenue goals. His aim? To transform your business culture.

Some quick facts:

Contact Info

You can find out more about Alistair Marshall  and his firm Professional Services BD from their website: https://www.professionalservicesbd.com.au/

Michael Edelstein: [email protected]

Mobile: 0421 892 145

A recap of one of our most viewed episode so far:

First of all - you have to check out Blue Rock’s website - it’s out of this world (click on the link below)! This ‘picture’ will paint a thousand words about our guest ⁠Peter Lalor⁠ from ⁠Blue Rock⁠ who shares his incredible vision and the journey towards materialising it.

Join us in this episode as Peter shares his insights into leadership and what it takes to build a distinctive brand from nothing to a billion dollar firm, and many more things:

“I'd rather build a legacy where people feel like they've come in well, and they've left well.”

“If you build it they will come. And it's all about building a great ecosystem to excel and the rest will sort itself out.”

Profile

⁠Peter Lalor⁠ is an experienced Company Director with a demonstrated history of working with entrepreneurial business owners since his 20’s. He is passionate about thinking differently and about technology in the Accounting industry. His keenness for growth and opportunity to help entrepreneurs and develop a strong client community and his value and purpose are admirable. His vision - to work with smart people to break the rules!

Show Notes

A recap of one of our most viewed episode so far:

Our fantastic guest this week - ⁠Kyelie Baxter⁠ - an award winning accounting professional from ⁠IQ Accountants⁠ who became a partner at a younger age than most - is finally here! In this episode, she passes on her knowledge, experience, and the secrets to standing out in this competitive industry. She also provides useful advice on how we can cope with the overwhelming changes in the industry and more importantly, how to embrace technology.

Join us and take this opportunity to learn more about Kyelie and some of the innovating things she is doing through her commitment to the industry, her firm and her clients. We discussed topics such as:

"We're not married to anything, we embrace change”

“If you're going to back anyone, back yourself”

Show Notes

⁠Kyelie Baxter⁠, packing 20 years of experience in public practice (who actually wanted to work in retail!) is a no nonsense accountant. She is driven and passionate about what she does and has successfully built her own amazing team for all types of business. She specialises in taxation, and has been dedicated to the industry. Her goal - to be able to simplify the accounting process for clients!

Quick facts:

A recap of our most viewed episode so far!

On this episode, we talk about all the things accountants could be doing better and where they're going wrong.  Mistakes that are costing them huge potential increases in revenue, profits and lifestyle. 

Now, Rob Nixon is not an accountant. Yet he has forged a niche to be one of the world’s foremost authorities on how accounting firms can achieve peak performance and his clients on average see profit increases of 98.4% from revenue increases of only 20.8% while working fewer hours with simple tweaks in workflow and technology. 

He is an entrepreneur who has been running successful businesses since 1986. Since 1994 he has been running businesses that specialise in helping Accountants run better, more profitable businesses.

Accountants intrigue Rob and over the years he has trained them, consulted to them, coached them, researched them and visited thousands of them. All in the pursuit of what works and what does not work. He believes accountants are the natural trusted advisor to business and can help their client’s build amazing businesses. He also believes accountants don't earn enough for how smart they are, the value they add and the risks they take. 

His speaking work has taken him around the world where he has spoken to in excess of 170,000 accountants. Currently, his products and strategies are used by accountants in over 30 countries. His landmark ideas and strategies are adopted by thousands of large and small firms all over the world.

In 2005 he created the revolutionary coaching model called Coachingclub. The Coachingclub model enabled firms to be accountable, to consistently learn and to share ideas amongst their peers. So far over 800 accounting firms have graduated from his Coachingclub program. The vast majority of firms have doubled or tripled profits because of the program.

He has personally coached over 500 firms and helped them add more nearly $1 Billion of new profit.

He is the author of 4 bestselling books Accounting Practices Don’t Add Up, Remaining Relevant, The Perfect Firm and his most recent book The Wealthy Accountant. All have received rave reviews from Accountants and industry professionals from around the world.

Rob is a keen golfer, adventurer and cyclist. He is ticket holder no. 293 to go into space on Virgin Galactic and he lives in sunny Brisbane, Australia with his lovely wife Natalie and 3 children.

You can find out more about Rob Nixon on his website: ⁠www.robnixon.com⁠

To find out more about RecruitmentExpert please go to ⁠www.recruitmentexpert.com.au⁠ or email 

Michael Edelstein: ⁠[email protected]

Aside from meeting and listening to some of the most amazing speakers, I also had the pleasure to present my own speech at the Accounting Business Expo in Melbourne this year. 

Some of the topics that I discussed included:

1) What are the commonalities between those that have too many accountants knocking on their door and those that hear crickets!

2) Why do some firms seem to have Remarkable Retention and others have Atrocious Attrition?

3) What changes can you make in your firm to improve your recruiting and retention strategies?

4) Future of the accounting industry when it comes to talent! 

𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐬𝐚𝐲 𝐭𝐡𝐚𝐭 𝐩𝐞𝐨𝐩𝐥𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐚 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐛𝐮𝐭 𝐝𝐨 𝐚𝐧𝐲 𝐨𝐟 𝐮𝐬 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐩𝐮𝐭 𝐢𝐧 𝐭𝐡𝐞 𝐞𝐟𝐟𝐨𝐫𝐭 𝐬𝐨 𝐢𝐭’𝐬 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐥𝐥 𝐭𝐚𝐥𝐤? 

As a recruitment professional and an accountant myself - I wanted to present everyone with numbers, evidence and questions that would aid us in becoming remarkable industry leaders not just in servicing our clients but in making sure that employee engagement and retention is top notch, which in the long run would help us build a much better practice.

For more videos and interviews please go to our Youtube channel or Linkedin page.

Speech by:

Michael Edelstein

Accountants Exposed Podcast

Recruitment Expert

𝐎𝐮𝐫 𝐘𝐨𝐮𝐭𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥: https://www.youtube.com/channel/UCHgSr19ZA8CTPoQlCbaopJA

𝐎𝐫𝐠𝐚𝐧𝐢𝐬𝐞𝐫𝐬 𝐨𝐟 𝐭𝐡𝐞 𝐞𝐯𝐞𝐧𝐭:

Rita Nehme

#AccountingBusinessExpo2023 #ABE #AccountingConference #AccountingExpo

#AccountantsExposed

#RecruitmentExpert

Brett Kelly is the Partner of one of the largest accounting firms in Australia , they are BRW Top 25 largest accounting firms in Australia with over 40 Directors and over 200 staff. Brett Kelly has more than twenty years commercial and professional accountancy experience. He specialises in assisting individuals and families who own private businesses.

Contact Info

To find out more about Recruitment Expert please go to www.recruitmentexpert.com.au or email