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Accountants EXPOSED
Accountants EXPOSED episodes
- Impact Driven Accounting with Paul Dunn
Our special guest today provides us with an in-depth knowledge of what it means for an accountant to follow their North Star, be truly aligned to their purpose and the key strategies on how to become an Impact-Driven Accountant and how it translates to profit and staff
In this podcast with Paul Dunn from B1G1, we discussed everything from leadership, purpose and many more topics:
- Maintaining passion and energy at any age
- Finding meaning in your work and the importance of having a North Star
- Transforming your firm from Standard to Stand Out - and how that drives client attraction and staff retention
- How Purpose powers Profit
- Socratic method to business advisory
- Evolution of pricing models in accounting
“When you force people to account for their time in 6 minute units, what you have to understand is you're killing them.”
Profile
Paul Dunn is one of the most well known guru’s in the accounting industry around the world. His Accountants’ Boot Camp had been attended by close to 20,000 accountants & his book The Firm of the Future has become standard text for leading accounting businesses around the world. Paul helps clients create a huge impact, connect to their customers, achieve their business goals and reach their full potential. His goal - to give businesses the power to change lives!
Some quick facts:
- Speaker at TEDx, and holds a Lifetime Service Award to the Accounting Profession in the UK and the recipient of the ‘Outstanding Contributor to the Profession’ award.
- Created Results Corporation that has trained nearly 20,000 accountants around the world
- Co-Author of the book The Firm of the Future’ along with Ron Baker
- Featured in Forbes Magazine alongside Sir Richard Branson in a global piece on ‘disrupters’ in business.
Show Notes
- Key to Life by Dan Martell
- Steven covey - 7 habits
- Ron Baker - The Firm of the Future
- AICPA - Human signals report
- Heart of business - Hubert Joly
- Inspire CA - Ben Walker
- Cult Status by Tim Duggan
- Good to great: Why Some Companies Make the Leap and Others Don't by Jim Collins
- Zuora blog
1 hr 16 min - Peter Knight - Step by Step Process to Growing your Practice from scratch and offering Business Advisory Services
The ‘Tax Guy’ and founder of Franchise Accounting and Tax - Peter Knight, lets us in his journey as he lays down the blueprint on how to build up your practice effectively from square one and how to maintain your good financial position in the long run.
Join us in this worthwhile episode with the influential Peter Knight of Franchise Accounting and Tax as he shares more about:
- His journey from Psychology & Accounting to Sales & Creating a Top 30 in less than 8 years
- Process to generate leads on LinkedIn
- Insight into the best marketing strategies that work today (on and offline) for SME's
- Proven tactics to grow an accounting firm from scratch and some unique marketing hacks
- Why you should niche and how it will add to your bottom line
- Top 3 reasons why clients leave & the right approach to ending a client relationship
- The definition of advisory, pricing models, and how to go about it step by step to become a trusted advisor
“There is a remarkable sameness about us as accountants. “
“Marketing is like a wheelbarrow - it's all in there but you still have to push it.”
Profile
Peter Knight is an expert when it comes to franchise accounting and taxation. He speaks budget and planning and his aim is to help business owners reach the top of their game and make sure that they are on the right track to becoming an efficient and profitable industry model. His aim - to help you run your business better!
Some Quick facts:
- Co-founder of Franchise Accountants Network and founding partner of Smart Franchise and Knight Partners
- Former President of CPA Australia (NSW)
- A National Judge for the prestigious Small Business Awards
- Has been a lecturer at Macquarie University, where he was a tutor as well for a number of years.
- Was one of the founding Partners of Hayes Knight established in 1994 and was a National Marketing Director with PKF before establishing his own firm
Show Notes:
- The science of getting rich
- Think and grow rich
1 hr 28 min - Making yourself obsolete with David Smith
Technology and innovation is undeniably changing our lives, David Smith is passionate about creating new opportunities for Accountants and the Accounting industry, reveals how we can take advantage of it and the secrets to building a highly efficient and profitable accounting firm.
In this podcast with David Smith from Smithink, we discussed everything from innovation, networking, finding passion in your work and many more topics::
- Top things accounting firms are doing wrong
- Biggest opportunities for accounting firms right now
- Powerful/effective ways of doing performance and job reviews
- Interviewing tactics David uses to identify great talent
- Best strategies for retaining and developing your staff
- His journey from accountant to programmer and how he revolutionised the accounting industry with the software he created
- How tech and innovation changed the industry
- Power of building a network and relationships for your career and specific tips to use at networking events
- Delegating your clients to your staff
- Most impactful innovations in the profession in the last 50 years
- Importance of mindset in moving to a paperless office
- Most powerful things accounting firms can do for their firm, and how to do it
- Importance of using recruiters to get stars
- Remote working and productivity - especially with junior staff
I wish somebody had said to me at 18, “David, the most important thing you can do is to start working hard at building your network and building your relationships.”Profile
David Smith is an experienced professional with more than 40 years in the Accounting industry. He aims to help fellow accountants by providing consulting services that aids with their drawbacks in practice, challenging and guiding them into building a firm that’s focused on being proactive and opening doors that will help them be closer to their clients.
He believes that technology creates numerous possibilities and growth. His mission - to solve issues relating to the future of the Accounting Industry!
Some quick facts:
- Founder of Smithink
- He was managing partner of PKF, Sydney; he created PKF CRS and Superfund software, and coached many small firms.
- Chairman of Patronus Risk Specialists, and the advisor to a number of suppliers to the accounting industry.
- 2003 President of the Institute of Chartered Accountants in Australia, was an initial director on the listing of Countplus, the ASX listed aggregator of many accounting and related businesses.
- He was managing partner of PKF, Sydney; he created PKF CRS and Superfund software, and coached many small firms.
- Creator of the major ATSA technology event for the accounting industry which was sold to National Media in 2017.
1 hr 27 min - Creating a Future Fit Accounting Firm with Shaye Thyer
Being a popular guest in publications and interviews, we were lucky enough to have Shaye as our own guest as she reveals her journey on how she started with a double degree, aspired a different profession but later switched to Accounting, and how she started as a Tax undergraduate in a Mid tier firm while finishing her studies and be where she is today.
Join in on our enjoyable and illuminating podcast with Shaye Thyer, Head of Mindbridge as she shares:
- Her journey into Accounting from Practice to Internal Finance for a firm, to selling Accounting Tech
- Tips and tricks for keeping herself inspired and motivated
- How to fix staff and capacity issues in practices today
- Importance of cadetships and how perception is reality in the corporate environment
- Navigating the ‘boys club’ as a female
- Impact of cloud accounting and automation inside an accounting firm
- What would she do if she only had a week to transform an accounting firm?
- The controversial topics of pros and cons of timesheets
- Best way to go about change management inside your firm
- What does Mindbridge do and how valuable it is to the audit process
- Importance of mentors in life and career
“If it's not f** yes then it's a f** no.”
Profile
Shaye Thyer is the Director of Sales for Mindbridge Ai. With more than 15 years of Accounting experience and her passion for advocacy, her goal is to innovate and bring forward new tech that will assist accountants and business owners alike to have an improved flow of business and adapt to a more efficient way of running a practice.
Her passion and avidity to change the industry by offering new solutions is what led her to build a ground-breaking AI platform that leverages advanced machine intelligence and AI techniques to supplement human capacity and manage the vast amounts of financial data that exist within organizations.
Some quick facts:
- An activator for SheEO, a global community of women radically transforming how we finance, support, and celebrate female innovators.
- A speaker at Accounting Business Expo 2021. Business Depot “Rebound”
- Names as one of the “Bold CA entrepreneurs stepping into start-ups”
1 hr 50 min - Michael Carter - Marketing for Accounting Firms - Part 2 - Strategies & Tactics
On this second part of our podcast with MC Carter, he provides us with a more in-depth understanding of strategies and tactics with regards to marketing and scaling advisory services, his perspective on leadership, and what and how to offer additional help to your clients.
We catch up with Michael Carter, Founder and CEO of Practice Paradox as he shares:
- Exploring the reasons for choosing to do advisory vs pure compliance in your practice
- Most effective marketing strategies for accounting firms
- How Practice Paradox can create and implement your marketing strategy and ROI on that
- How to value price your services
- Importance of SEO for your business and how to go about improving your client attraction strategy
- Marketing automation tactics and tech stack
- Do you need a marketing person in house?
“People are silently begging to be led”
Profile
Michael Carter is the founder and director of Practice Paradox. He loves innovation, creating systems, solving business problems and strategizing. His focus is teaching Accounting firms proper marketing and fruitful communication, helping them bring about a thriving life for their clients.
He successfully managed multiple businesses in the past and to him - business is a game with players, rules, strategies and ways to win and ways to lose. And it’s a game he enjoys playing!
Some quick facts:
- A speaker at MYOB Partner Connect 2019 and Accounting Business Expo 2020.
- Founder of Spinalsensa, and Co-Founder of Business Fitness
- Has a degree in Industrial Design (Product Design) and an MBA in Entrepreneurship and New Venture Management
Show Notes
- Karbon
- Getting things done
- The E Myth by Michael E. Gerber
- Keap
- David Meister
Contact Info
You can find out more about Michael Carter and his firm Practice Paradox from their website: https://practiceparadox.com.au/
To find out more about RecruitmentExpert please go to www.recruitmentexpert.com.au or email
Michael Edelstein: [email protected]
57 min - Michael Carter - Part 1 - Marketing for Accounting Firms - Your ability to Communicate and Deliver Value
A marketing pro, innovator and a problem solver, Michael Carter gives us his insights - both personal and business wise - on how a practice can achieve the utmost growth and apply strategic thinking to your marketing.
We catch up with Michael Carter, Founder and CEO of Practice Paradox as he shares:
- Where the idea of the firm's name originated from, his favorite paradoxes in life and how it relates to the Accounting profession
- How Accounting is about people instead of numbers and to engage your staff
- The differentiators between the top 5% and the remaining 95%
- The compliance vs advisory business and how to effectively help your clients
- Caring about your branding and design as part of strategic marketing
- How to attract minders and finders vs just just grinders
- The proper approach to marketing, digital content and the multiple levels of delegation
- How practices can deliver and scale advisory services quickly and why a lot of practices fail
Some quick facts:
- A speaker in MYOB Partner Connect 2019, Accounting Business Expo 2020,
- Founder of Spinalsensa, and So-Founder of Business Fitness
- Has a degree in Industrial Design (Product Design) and an MBA in Entrepreneurship and New Venture Management
Profile
Michael Carter is the founder and director of Practice Paradox. He loves innovation, creating systems, solving business problems and strategizing. His focus is teaching Accounting firms proper marketing and fruitful communication, helping them bring about a thriving life for their clients.
He successfully managed multiple businesses in the past and to him - business is a game with players, rules, strategies and ways to win and ways to lose. And it’s a game he enjoys playing!
Show Notes
- The Three Signs of a Miserable Job
- The 4 Disciplines of Execution
- Nick Sinclair
- Business Fitness
- HowNow
- The Good, the Bad and the Ugly
- Paul Meisner
- From the Trenches podcast
- John Knight
- businessDEPOT
- Growthwise
- Steph Hinds
52 min - Nick Sinclair - Part 2 - Secrets to success in outsourcing for Accounting Firms
Managing a Global firm that is currently active in 5 countries with over 650 clients and growing, Nick reveals the secrets on how to provide an effective leadership while still working closely with your peers and his insights on the reality of the outsourcing industry.
We catch up with Nick Sinclair, Founder and CEO of TOA Global as he shares:
- How to build and maintain culture across borders as an International company and how to inspire and care genuinely for your people
- Adapting to the different cultures as an international company, building connections and what it takes to attract exceptional employees
- His experience and process in offshoring and outsourcing globally
- His route and approach to outsourcing effectively
- What he would have done differently in his career and business
- Slow growth vs. Fast growth
- What his downtime looks like
- How Covid affected his business and his team from the most affected countries
- His love for snowboarding and the people he'd love to have a drink with.
I often look back and go, "If I did things differently I wouldn't have gotten the result I got. and I wouldn't get the results I'm doing now by doing things differently"
Profile
Nick Sinclair is an experienced professional advisor, speaker and a leader when it comes to revolutionising the outsourcing industry for accountants. He is a passionate pathfinder who likes making an impact on the people he works with and currently leads about 1800 offshore team members providing services for their clients globally. His goal - to help Accounting firms make a difference!
Nick has been nominated for numerous industry and leadership awards throughout the years and has been one of the leading speakers when it comes to accounting outsourcing. He has spoken to thousands of accountants from around the world and aims to do more to help them be better in serving their clients and avoid pitfalls.
Some quick facts:
- Has been featured in Accountants Daily, SmartPayroll, Public Accountant: The Official Journal of The Institute of Public Accountants, IntuitQuickbooks, The Financial Observer and many other digital media outlets.
- Popular public speaker at the Accounting Business Expo, Xerocon, Accountants Technology Showcase and NAB Breakfast.
- A member of the Entrepreneurs Organisation
Show Notes
- Richard Branson
- Jeff Bezos
- Andrew Van De Beek
Contact Info
You can find out more about Nick Sinclair and his firm TOA Global from their website: https://theoutsourcedaccountant.com/49 min - Nick Sinclair - Part 1 - The King of Outsourcing talks about his sensational journey
From realizing his desire to be an advisor at an early age to successfully running his own accounting and financial planning firm and then working enormous hours to create the sensational growth of TOA Global - a business that emerged from a service he needed himself and scaled it globally to nearly 2000 staff.
We catch up with Nick Sinclair, Founder of TOA Global as he shares:
- His journey with his first Financial Planning and Accounting firm 'Wealthfarm' from Zero to one of the largest planning businesses in Qld at the age of 20.
- His struggles using an outsourced provider and how he started a business from his own need
- Realizing need to delegate in order to scale vs control
- Self Awareness, knowing your limits, having the right people on the bus and being organised with your time.
- Work/life balance with 2 growing businesses, taking care of his family and the need to take a break from work.
- Importance of learning from others - reading, coaching and mentoring
- Inspiring and caring for your people and how he attracts exceptional employees
Profile
Nick Sinclair is an experienced professional advisor, speaker and a leader when it comes to revolutionising the outsourcing industry for accountants. He is a passionate pathfinder who likes making an impact on the people he works with and currently leads about 1800 offshore team members providing services for their clients globally. His goal - to help Accounting firms make a difference!
Nick has been nominated for numerous industry and leadership awards throughout the years and has been one of the leading speakers when it comes to accounting outsourcing. He has spoken to thousands of accountants from around the world and aims to do more to help them be better in serving their clients and avoid pitfalls.
Some quick facts:
- Has been featured in Accountants Daily, SmartPayroll, Public Accountant: The Official Journal of The Institute of Public Accountants, IntuitQuickbooks, The Financial Observer and many other digital media outlets.
- Popular public speaker at the Accounting Business Expo, Xerocon, Accountants Technology Showcase and NAB Breakfast.
- A member of the Entrepreneurs Organisation
You can find out more about Nick Sinclair and his firm TOA Global from their website: https://theoutsourcedaccountant.com/
To find out more about RecruitmentExpert please go to www.recruitmentexpert.com.au or email
Michael Edelstein: [email protected]
46 min - Andrew Van De Beek - Starting a Firm at a young age and Maintaining Culture through Fast Growth
He started as a Cadet in a Big 4 firm and within 6 years, he established his own practice at an early age of 26. Andrew has a knack of attracting the right people giving him the opportunity, along with his own skills to create something unlike any other accounting firm we’ve heard of.
We catch up with Andrew Van De Beek, Founder and Head of Purpose of Illumin8 as he speaks about:
- Importance of community and collaboration of accountants working together to improve their business
- Impetus for getting into accounting and deciding to open your own firm at 26 as a junior in Big 4
- Importance of relationships in this business
- The biggest challenges in his career, disputes, business separations, bad decisions and the consequences of hiring people at the wrong time
- The truth about bookkeeping, the reason he opened a bookkeeping firm and the pitfalls of outsourcing
- Structuring equity for your staff and how to decide who gets it and when
- How he keeps up personally with the growth of the firm, realizing his vision and creating an incredible workplace full of culture
- The importance of branding and marketing and breaking the barrier of being a sole practitioner
- Value of an advisory board for your business
- His most effective marketing tool
- His perspective on branding, tattoos, his downtime and his love for whiskey!
Profile
Andrew Van De Beek is an accountant with more than 15 years of experience, a business founder and a passionate professional who shows that accountants can have a personality and be successful at the same time.. But don’t be fooled - his fun loving side contradicts his seriousness in helping and supporting business owners to achieve their personal and business goals. Proven by the frequently heard phrase from his client “If only I found you guys earlier, I’ve been looking for someone like you my whole life.” - over and over again!
His goal is to make sure that they are not just accountants, but people who are open, authentic and whom clients not only connect with, but also have a whiskey with!
Some quick facts:
- Australian Accounting Thought Leader of the Year - 2018
- Australian Xero Practice Advisory Council Member - 2018 to current
- Winner of 2017 - Xero’s Accounting Partner of the Year (VIC)
Contact Info
You can find out more about Andrew Van De Beek and his firm Illumin8 from their website: https://www.illumin8.com.au/
To find out more about RecruitmentExpert please go to www.recruitmentexpert.com.au or email
Michael Edelstein: [email protected]
1 hr 23 min - John Knight - Growing, learning and leading - a how to guide on marketing your practice & managing the people in a fast growing national firm
From the traditional trajectory of starting cadetship in an Accounting firm close to his hometown to becoming a partner at an early age of 30 then founding and directing his own fast growing national practice with a very unique model.
We catch up with John Knight, Founder and Director of BusinessDepot to discuss:
- His Advice for young accountants on the fastest path to partnership
- Views on Commerce vs Practice
- MBTI profiling of accountants, EQ vs IQ and how to manage different personalities in a firm through self awareness.
- Recruitment process that's been refined over 7 years and the importance of developing your employer brand.
- Pros and Cons of Pooling vs Pod team structures
- How to know when it's time to move on from a Partnership
- Benefits of a multi disciplinary model - digital marketing, legal, accounting
- What does leadership mean and importance of living the values of the business on a daily basis.
- Most effective marketing tactics to grow brand awareness and attract clients
- Growth Plans and tactics to stay focused and avoid burnout
- Fragmentation, licensing arrangement and the future of the profession
Profile
John Knight is a seasoned accountant and business owner who became a Partner back in 2004 and has been in the accounting industry for more than 20 years. His experience and expertise in broader business strategy provides for a unique perspective and strategic planning skills to help his client improve their position. His objective – to empower small to medium businesses, and the people behind them to reach their potential.
John is an expert in a broad range of things and has built a reputation for being more than just an accountant.
Some quick facts:
- Winner of Xero Accounting Partner of the Year 2017, Xero Platinum Partner 2017, Australian Accounting Awards Diversified Firm of the Year 2017, Cool Company Award Winner 2015, and Finalist Brisbane Young Entrepreneur Awards for the year 2014 and 2015
- Nominated as Executive of the Year in 2016
- Has a background in business valuation and is well known within the real estate industry.
Show Notes
- Purple cow
- Infinite Game
- Peaky Blinders
Contact Info
You can find out more about John Knight and his firm BusinessDepot from their website: www.businessdepot.com.au
To find out more about RecruitmentExpert please go to www.recruitmentexpert.com.au or email
Michael Edelstein: [email protected]
1 hr 10 min
About Accountants EXPOSED
From the publisher's feed
Creating lightbulb moments - unravelling the secrets to success of top performers in the accounting space, in Australia and beyond.
We speak to some of the best practitioners, aspiring young partners and service providers to the industry to discover what it takes to become a partner, how to successfully run a practice, what keeps partners awake at night and some of the latest trends, tips and tricks in the industry.