In this episode, I sit down with Justin Sloan, CEO of Sloan Capital, for a deep-dive into how he’s revolutionizing restaurant franchising by combining debt-free syndication, real estate strategy, and operational excellence. From his early days hustling cell phones in malls to owning the Texas franchise rights to Ever Bowl, Justin’s journey is a blueprint for entrepreneurs looking to build scalable, repeatable businesses with integrity and impact.
We get into the nuts and bolts of his investment structure, the culture that fuels his stores, and why he believes customer experience starts with picking the right “strawberries.” Whether you’re an aspiring franchisee, investor, or business owner, this episode delivers actionable insights you won’t want to miss.
Episode Highlights
[0:00] - Introduction
[1:16] - Justin’s start as a mall cell phone hustler and serial entrepreneur
[3:52] - Discovering Ever Bowl and why the concept clicked
[5:14] - Owning the franchise rights to Texas and building at scale
[6:09] - How a debt-free, equity-driven model accelerates profitability
[9:11] - Using data to pinpoint high-performing store locations
[10:21] - The rinse-and-repeat model: construction, operations, grand openings
[12:07] - Franchising structure and Drew Brees’ role in national expansion
[14:15] - How franchisees get support and why collaboration matters
[18:11] - Structuring a $10M fund with pure equity and no waterfalls
[20:39] - Planning for a high-value private equity exit with investor-friendly terms
[24:01] - Real estate strategy, lease negotiation, and avoiding costly mistakes
[30:00] - Using depreciation and simple quarterly communication to engage investors
[33:03] - Hyperlocal marketing: grand openings, samples, and community presence
[36:48] - Why front-line team culture is the ultimate marketing tool
[39:24] - The moldy strawberry analogy: maintaining strong culture
[43:06] - Recruiting through culture, not just pay
[49:06] - Exit strategy, operational alignment, and future positioning for PE buyouts
Key Takeaways
A debt-free, equity-based investment model provides faster returns and better alignment for investors.
Real estate decisions—down to square footage and HVAC age—can make or break a store.
Franchisee success is built on hands-on support, community building, and local marketing.
Operational culture starts with leadership—and one bad hire can contaminate the entire team.
Focusing on fundamentals and building a strong, repeatable business will naturally attract high-value buyers.
Links & Resources
Sloan Capital: https://sloancapital.co
Ever Bowl: https://www.everbowl.com
FranShares: https://www.franshares.com
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