Ace The Gram

Ace The Gram

By Tasha Meys & Viv ConwayBusinessMarketing
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Ace The Gram episodes

  • #117: Astroworld + real life Meta stores and Instagram "add yours" stickers

    Picture this:

    Tomorrow, Taylor Swift is playing at Madison Square garden. You live in NZ, your bestie lives in London and your other friend is stuck in Auckland

    Imagine if there was a way for you to all attend the concert together and experience Taylor live from the comforts of your house (no pricey plane ticket)... enter the Metaverse

    Today we discuss the pros and cons of the future of the internet. We also cover:

    - Instagram launches "Add yours" stickers

    - Travis Scott and Astroworld

    - BNL pod is back

    - Love Sex and Goop

    - Gen Z loves "vintage" wired headphones

    - The 2014 Tumblr era is back

    - Gumboot Friday's Insta comp - the good points and the "could be better" points

    For more on Viv and Tash check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

     

    24 min
  • #116: The future of the internet + the Instagram updates we've been waiting for

    What does the future of the internet hold?

    Today we talk about the Metaverse, Zucks plans and the role NFT's may play

    We also cover:

    - Instagram adds swipe up stickers for all users

    - the girl who posed for a gram in front of her Dad's coffin

    - TikTok virality

    - Reccs: Queen of the Con and Lularich

    - FB rebrands to Meta

    - Mc'dees and it's NFT game

    For more on Viv and Tash check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

    28 min
  • #115: Want to grow your product sales by 500%? ...Tribe Skincare's founder shares how they did it

    This episode with the founder of multi-million dollar skincare brand Tribe Skincare is PACKED with actionable 2021 marketing techniques that will effect your bottom line

    *Viv was taking notes during this episode it was so good

    Kayla Houlihan shares the nitty gritty on what has caused 20% growth in her already multimillion dollar skincare brand Tribe and how one of her products sales grew by 500%.

    Tribe Skincare is 4 years old and has hundreds of thousands of loyal fans across TikTok, Instagram, Pinterest and Facebook.

    We talked to Kayla in 2018 on Ace the Gram podcast when Tribe was new so we catch up on everything that's happened in the last 3 years

    Kayla shares:

    - how rebranding transformed her business- tips, do's and don't for rebranding

    - how Kayla approaches Instagram differently these days and what role influencer marketing now plays in her biz

    - Kayla's TikTok strategy and how she's built over 150k followers and created viral videos

    - Kayla's content strategy - how she gets great content for the various social media platforms   - Pinterest marketing... the darkhorse of social media   - tips for a successful product launch and why it might be a different strategy because of COVID   - rebranding tips   Follow Tribe Skincare on all social media platforms @tribeskincare   For more on Tash and Viv check out: @acethegrampodcast @vivconway_ @tastefullytash
    39 min
  • #114: What is the Metaverse and why we should care about it + why Trump's new social media app is already in trouble

    Do you know what the Metaverse is?

    Considering Zucks reckons it's the future of Facebook and the internet we found out for you

    We also cover:

    - a strange and shocking update in the Gabby Petito case

    - Facebook changing it's name?

    - Apple's M1 chip is changing the laptop game

    - Celeb spellcheck is back

    - TikTok trends - no bones day

    - Christiano Rinaldo - Instagram's golden boy

    - Instagram launches posting from desktop

    - How ambassadors work

    Find out more at:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

     

    43 min
  • #113: Squidgame's impact on advertising + inside the Facebook files

    Did you know Squidgame's global impact has led to a 7800% increase in sales for white Van Sneakers...

    Find out how it's impacted brands marketing strategies + influenced sales for businesses all around the world

    Also in today's episode:

    - The Auckland "influencer" party which led to two NZ influencers being dropped by their talent agency

    - Inside the Facebook files and the explosive information we haven't yet shared

    - Adele's new song launches - how it's spreading in awareness

    - The different ways to create engaging content for your brand

    Find out more:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

    39 min
  • #112: Inside the great FB/Insta outage + Is Instagram dying?

    Is Instagram dying and if so- what should you do about it?

    Today we discuss the changing face of social media platforms and the strategies brands should take into account for modern marketing

    We also cover:

    - what really happened when IG/FB went down globally

    - The FB whistleblower - what this could mean for changes on the platform and lawmakers

    - Instagram retires IGTV

    - TikTok adds roster of sound partners 

    - Inside Squid Game

    For more on Tash and Viv check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

    33 min
  • #111: Viral TikTok trends + how to plan your Christmas marketing

    Have you planned your social media strategy for Christmas and the holiday season?

    Today's podcast gives you ideas and strategies for a successful social media season

    We also cover:

    - TikTok reaches 1 billion users monthly active users

    - Squidgame

    - What you need to know about "berries and cream", ice cube salmon rice, couch guy"

    - Kylie Swim

    - Instagram beta tests affiliate marketing

    - @theaquariumgirl and @sataynoodlehouse

    - How to plan your holiday season marketing

    For more on Viv and Tash check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

    33 min
  • #110: A harrowing week on social media

    Today's podcast episode covers:

    - Why the latest week has been harrowing on and off social media

    - The creative new style of Insta competition @partimerangers ran and why it worked

    - Instagram's new advertising campaign - our thoughts

    - 5 Reel ideas you can do right now

    - Should you get the iPhone 13?

    - Instagram launching Reels for story montages

    - Rhianna's music is now on reels

    - Our thoughts on the Gabby Petito case and it's explosion on social media

    For more on Viv and Tash check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

     

    52 min
  • #109: Annalee Kemsley: How to create your dream career using social media

    Annalee Kemsley is a kiwi make up artist and beauty influencer extraordinaire. 

    Annalee has worked with the likes of YSL, Disney, Warner Brothers, Maybelline, LUSH and Sephora. She's got over 190k followers across her various social media platforms

    In todays podcast we talk all things personal branding, scaling a service biz and building an online empire

    We also cover:

    • How Annalee went from growing up on a dairy farm to working with the world's top beauty brands
    • How to evolve and grow on social media as it changes
    • How to grow as a personal brand
    • How to balance create different revenue streams
    • Advice for service based businesses/people wanting to leverage social media
    • @itsamood_mag
    • Reels - tips and tricks

    For more on Annalee follow her on Instagram @annaleekemsley

    For more on Tash and Viv check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

    34 min
  • #108: Gabby Petito, TikTok detectives, FB files and TikTok Ads available in NZ

    We now live in an age where crimes are solved on TikTok and the most talked about Met Gala looks were from social media stars

    Lucky you've got us keeping you up to date each week on the latest social media and tech news. 

    In today's podcast:

    - The disturbing case of Gabby Petito and social media's role in solving this missing person's case

    - Out for Blood - The Inventor (Elizabeth Holmes) is on Neon not Amazon 

    - We unveil what was in the Facebook Files *how high profile users get treated differently

    - Facebook launching Smart Glasses with Ray Ban

    - TikTok redesigned "joke" logos

    - TikTok ads available in NZ

    - Canva raises 200 mill at 40 bil valuation

     

    For more on Tash and Viv check out:

    @acethegrampodcast

    @vivconway_

    @tastefullytash

     

     

    25 min

About Ace The Gram

From the publisher's feed

Leverage Instagram for your personal brand or business with Instagram experts Tash and Viv.