PAVOI built its reputation as the number one jewelry brand on Amazon before making a calculated move into TikTok Shop. Matthew Stanley and Renee Ariel, TikTok Shop LIVE Operations for PAVOI, share how they scaled PAVOI from zero revenue on the platform to become the top jewelry brand on TikTok Shop by treating live streaming as a brand-building engine.

Matthew and Renee break down how they approach TikTok Shop with an entertainment-first philosophy, a host team that genuinely loves the product, and a full-funnel strategy that connects organic content, affiliate partnerships, and GMV Max. Renee explains how their live streams are designed to feel like a show rather than a sales pitch, while Matthew outlines why they believe live is the future of retail and how they are actively studying markets years ahead to define what that looks like for PAVOI.

What You'll Learn in This Episode:

• How PAVOI scaled from zero to the number one jewelry brand on TikTok Shop by combining authentic content, a strong host team, and a consistent live streaming presence

• Why Social Objects prioritizes entertainment over selling in their live streams

• How PAVOI connects organic content, affiliate partnerships, and GMV Max into one full-funnel TikTok strategy

• The role lighting, product presentation, and host education play in building customer trust and repeat buying behavior

• Why PAVOI launched a dedicated Spanish-language channel on TikTok Shop and how they are building an authentic community across multiple audience segments simultaneously

Bloom Nutrition went from selling a few hundred items a month to generating seven-figure monthly GMV on TikTok Shop, with over 30,000 creator videos published each month. In this episode, Joel Contartese, Head of TikTok Shop and International Growth at Bloom, breaks down how the brand scaled its creator community, launched exclusive products, and used TikTok to drive measurable halo effects across retail and Amazon.

Joel shares how Bloom's two most recent TikTok Shop exclusive launches, its creatine gummies and Clear Whey protein, became back-to-back bestsellers and moved the needle far beyond the platform itself. From a Valentine's Day flavor that sold out within 24 hours and 10x'd Amazon volume in a single day, to Clear Whey increasing branded Amazon search volume by over 40% and boosting week-over-week Target sales by over 30%, Joel explains how TikTok Shop has become Bloom's most powerful product discovery engine across every channel it operates.

What You'll Learn in This Episode:

• Why Bloom gives creators near-total creative freedom and how that philosophy unlocked content angles the brand never would have found on its own

• How Bloom built a creator community with weekly calls drawing 75 to 100 participants and why retention matters more than raw affiliate volume

• The inventory forecasting challenge that caught Bloom off guard during its creatine gummy launch and the mindset shift that followed

• Why GMV Max accounts for an estimated 60 to 70% of total GMV in Bloom's account and how it keeps margins efficient as competition increases

• How a single TikTok Shop listing caused a Valentine's Day exclusive flavor to sell out in 24 hours and 10x Amazon sales the same day

Taste Salud turned a single viral TikTok moment into a multi-channel growth engine, watching their Horchata flavor go from their worst-performing retail SKU to their number one seller within weeks. In this episode, Tyler McCann, co-founder of Taste Salud, breaks down how leaning into TikTok Shop drove measurable impact not just on the platform, but across Amazon, their website, and major retail partners, including Target and Walmart.

Tyler details how Taste Salud uses a consistent cadence of new product launches every four to six weeks, an engaged affiliate creator community they treat like team members, and a shoppable video strategy that has become a north star KPI for the entire business. From leveraging the New Arrivals campaign to land a Target placement, to the power of lo-fi affiliate content, Tyler unpacks exactly how TikTok Shop became the top of the marketing funnel for the brand.

What You'll Learn in This Episode:

• Why Taste Salud's Horchata flavor was almost cut and what a single TikTok moment did to their entire retail business

• The counterintuitive launch cadence Tyler swears by and why slowing down on quality actually accelerated their growth

• What Taste Salud's affiliate program looks like under the hood and why their creators are treated like employees

• The type of content that turned out to be their highest performer

• How one TikTok campaign ended up in a Target boardroom conversation and what that pitch actually looked like

MONAT went from $35K to $1.2M in GMV in a matter of months on TikTok Shop, making it one of the fastest-growing brands on the platform. In this episode, Lu Urdanetta, Chief Culture Officer, and Javier Urdanetta, Chief of Staff at MONAT, share how they leveraged a 12-year-old direct sales infrastructure to build one of TikTok Shop's most powerful affiliate ecosystems and how their community-first model became the engine behind that explosive growth.

Lu and Javier break down how MONAT's existing network of market partners translated directly into TikTok Shop success, from product knowledge and authentic before-and-after content to structured affiliate training and recognition programs. They also explain how the brand approached bundles, Super Saturday LIVE events, GMV Max ads, and global expansion, all while keeping their affiliates at the center of every strategic decision.

What You'll Learn in This Episode:

• How MONAT grew from $35,000 to $1.2 million in GMV in a matter of months by activating an existing direct sales community on TikTok Shop

• Why putting affiliates first, before brand channels or paid media, drove MONAT's most consistent results

• How MONAT structured their Super Saturday LIVE strategy around exclusive bundles and deals to drive affiliate engagement and sales

• What faceless content is and why MONAT sees it as a major growth opportunity for affiliates who are camera-shy

• Why MONAT uses data and ROAS targets above the platform average to guide every advertising and investment decision

Pop Daddy Snacks went from a family basement operation to one of TikTok Shop's breakout success stories, reaching $700,000 in GMV in a single month and becoming the top-selling food and beverage item on the platform. In this episode, JT Sarafa, co-owner of Pop Daddy Snacks, breaks down how shifting to a variety pack offer and investing in authentic branded content transformed TikTok from an experimental channel into a business-changing revenue driver that also quadrupled their Amazon and website sales simultaneously.

JT details the flywheel he built between branded content, affiliate partnerships, and GMV Max ads, and why he believes branded content must come first before any affiliate program can scale. He also explains how Pop Daddy set up a dedicated TikTok Shop packing area to ensure fast fulfillment and high shop scores, and how his agency now brings these same strategies to other food and beverage brands on the platform.

What You'll Learn in This Episode:

• Why switching from single-flavor large bags to a nine-flavor variety pack was the offer change that unlocked Pop Daddy's TikTok growth

• How branded content on your own page generates the early sales needed to attract quality affiliate creators, and why affiliates won't promote you without it

• The specific content formats that perform best for food brands on TikTok, including founder story videos, street interviews, product-focused clips, and order packing content

• Why TikTok is as much a marketing channel as a sales channel, and how Pop Daddy saw spikes in Amazon, website, and retail sales from their TikTok presence

• How GMV Max ads work, why JT considers them the most brand-friendly ad system of any social platform, and how they amplify content automatically without manual management

Chelsey Smith Crowns built an eight-figure wig business on a single $13,000 loan and a bet on TikTok consistency. CEO and Founder Chelsey Smith grew the brand into one that now sells 25,000 to 30,000 wigs per month, driven almost entirely by showing up consistently on TikTok and building a loyal community around normalizing wig wearing.

In this episode, Chelsey breaks down the content and LIVE strategies that fuel her brand's continued growth on TikTok Shop. She shares how her team structures high-energy Mega Lives with hourly theme changes and flash sales, why she prioritizes 12 pre-LIVE videos to build registration and momentum, and how she selects affiliate creators based on community alignment rather than follower count. She also digs into the operational lessons she has learned along the way, from managing SKU counts during flash sales to why showing up even with zero viewers is the mindset that has made all the difference.

What You'll Learn in This Episode:

• How Chelsey Smith Crowns grew into an eight-figure business selling 25,000 to 30,000 wigs per month by consistently showing up on TikTok

• How Chelsey's Mega Live strategy keeps viewers engaged for the full duration

• How producing short videos before a Mega Live drives pre-qualified traffic and boosts peak viewership

• The approach Chelsey uses to identify affiliate creators, focusing on community resonance and authentic fit rather than follower count

• Why managing SKU inventory during flash sales is one of the most critical operational challenges in TikTok Shop LIVE

Poppy Rose Print Company consistently generates over $100,000 per month on TikTok Shop by combining research-driven product selection with high-energy TikTok LIVE selling. April Duplantis, Owner of Poppy Rose Print Company, shares how she grew from a first live with $200 in sales to building a business with some $200,000 months and individual LIVEs surpassing $35,000 in sales.

April breaks down the system behind that growth, from using TikTok Shop and Etsy as research tools to choose designs with proven demand, to building a LIVE experience that feels energetic, welcoming, and personal. She also shares how creator partnerships, GMV Max, and constant iteration helped her grow from selling shirts in her bedroom to running a team while building a business that fits around life as a mom of two.

What You'll Learn in This Episode:

• How April uses product research instead of personal taste to choose designs people already want to buy

• Why TikTok LIVE became her fastest path to immediate sales

• How to think about pricing during LIVE selling and why lower margins and higher volume can outperform trying to make the most profit per shirt

• What she looks for in creator affiliates and why brand fit matters as much as reach

• How showing up LIVE three to five days a week helped strengthen both accountability and conversion

CEELIKE scaled to over one million orders on TikTok Shop in just two years after launching with only $7,000 and a four-person team. In this episode of ACE Your TikTok Shop, Ecko Jia, Founder of CEELIKE, shares how the oral beauty brand scaled to over one million orders and more than 100 team members while earning TikTok Shop’s Top Seller recognition.

Ecko explains how CEELIKE approached product development as content creation from day one, launching with a single product and expanding strategically around specific consumer problems. By prioritizing authentic creator partnerships, relatable real-life scenarios, and amplifying winning content with tools like GMV Max, the brand built a growth engine where organic creator videos, short-form content, and community learning loops continuously fuel new demand.

What You’ll Learn in This Episode:

• How CEELIKE grew from a four-person team and $7,000 startup budget to over one million orders on TikTok Shop in two years

• Why launching with a single problem-solving product helped the brand build momentum before expanding its product ecosystem

• How a creator video amplified with a $200 GMV Max investment generated over 6 million views and thousands of orders

• Why authentic, relatable scenarios outperform polished advertising on TikTok

• How CEELIKE builds creator partnerships through product-first testing and shared performance data

Pure Daily Care has become the number one facial beauty device on TikTok Shop, with the platform now standing as the brand’s fastest-growing revenue channel. In this episode, Jonathan Cohen, CMO of Pure Daily Care, breaks down how the brand achieved 3.5x year-to-date growth over the previous year and reached million-dollar seller status by leaning into creator-led commerce, TikTok LIVE experimentation, and GMV Max.

Jonathan shares how Pure Daily Care built momentum around its viral New Derma High Frequency Wand by letting creators lead the narrative. From embracing authenticity over scripts to using TikTok LIVE as a real-time feedback loop, Jonathan explains how Pure Daily Care focused on pairing product innovation with platform-native execution, while empowering creators and internal teams to move fast as TikTok evolves.

What You’ll Learn in This Episode:

• How Pure Daily Care became the number one facial beauty device on TikTok Shop by prioritizing creator trust and authenticity

• Why TikTok Shop is now the brand’s fastest-growing revenue channel and how that growth reached 3.5x year over year

• How GMV Max helps them combine creator Spark Ads, organic content, and automated optimization

• Why Pure Daily Care uses TikTok LIVE with small audiences as a focus group for product development and messaging

• How building internal ownership and creator communities helps brands stay nimble as TikTok introduces constant platform changes

Christin Marie Studio grew from living-room TikToks to over $100,000 in a single LIVE, becoming one of TikTok Shop’s top-performing jewelry brands. Founder Christin Marie shares exactly how she built momentum with handmade, high-quality, tarnish and water-resistant designs made in downtown Los Angeles.

Her approach is simple and disciplined: document the making process, post four times a day, and design inclusively based on audience feedback (including lengths, metals, and sensitivities). She pairs weekly creator-page LIVES with 3-4 business-page LIVES each week, invests in an aesthetic set, and rides TikTok campaigns like Fashion Week and Back to School to boost slower periods.

What You’ll Learn in This Episode:

• How Christin Marie Studio became the first jewelry brand on TikTok Shop to surpass $100K GMV in a single LIVE and why consistent streaming creates conversion-ready audiences

• A four-posts-per-day system built on documenting the process so videos feel natural and keep driving sales long after publishing

• LIVE tactics that lift conversion: three-hour sessions, occasional 14-hour mega LIVES, aesthetic sets that stop the scroll, and engagement tools like giveaways, polls, and comment replies

• How material education and transparent pricing sell $700 necklaces on TikTok

• Evolving from organic affiliate buzz to an intentional creator program by meeting partners at TikTok events and using the affiliate network to find the right niche creators