ACE Your TikTok Shop

TraxNYC has built one of TikTok Shop's most consistent live auction operations, scaling from $30K GMV in their first streams to regularly hitting over $100K per live, all by mastering countdown bidding and $1 auction starts in the fine jewelry and watch category. In this episode, Mickey Julian Bell, COO at TraxNYC, breaks down how his team turned high-value live selling into a repeatable system, and why the live format is uniquely suited for luxury goods that demand trust, visibility, and a personal buying experience.

Mickey explains how TraxNYC's approach goes well beyond simply going live. From leveraging TikTok analytics to refine product selection, to building rapport with returning customers who drive 34% of orders at an average order value of $3,500, the team has developed a methodology that treats live selling as both a revenue engine and a relationship-building tool. With plans for exclusive live-only pieces and founder-led product reveals on the horizon, TraxNYC is betting that what worked in the early days of e-commerce will play out again with TikTok LIVE.

What You'll Learn in This Episode:

• Why $1 auction starts consistently outperform higher opening bids for luxury items

• How TikTok analytics on returning customers and per-product bid data help TraxNYC decide exactly which watches and jewelry to feature each live

• Why fine jewelry and watches require a live-only selling strategy

• How building genuine relationships with repeat viewers has turned watchers into word-of-mouth advocates

• The "halo effect" TraxNYC is seeing off-platform

Bask and Lather has achieved 100% year-over-year growth on TikTok Shop by building one of the most engaged haircare communities on the platform, with over half a million active creators promoting their products daily. In this episode, Shaina Rainford, Founder and CEO of Bask and Lather, shares how she built the brand from the ground up on TikTok Shop, turning organic content into a full ecosystem of creators, LIVE selling, and campaign strategy.

Shaina walks through how Bask and Lather approaches every layer of TikTok Shop simultaneously, from organic content and affiliate creators to LIVE selling and GMV Max ads. She explains how the brand's solutions-based product philosophy has fueled trust and repeat purchase, how a viral edge control product led to an entirely new SKU, and why she believes any seller, regardless of resources, can break through on the platform by staying consistent and letting strong products speak for themselves.

What You'll Learn in This Episode:

• How Bask and Lather grew to over half a million active affiliate creators with an open sampling strategy

• Why packing orders on LIVE from a warehouse tripod was one of their earliest and most effective growth tactics, and how that scrappy approach can still work today

• How Bask and Lather uses GMV Max to balance efficiency and volume across campaign and non-campaign periods

• Why listening to how creators use your products can unlock entirely new SKUs

• How TikTok Shop created a halo effect for Bask and Lather beyond the platform, with in-person event attendees citing TikTok Shop as their primary point of discovery

Physician's Choice has built one of the most formidable presences on TikTok Shop, generating over $55 million in GMV, creating at least five creator millionaires, and currently holding the number one product ranking on TikTok Shop with their digestive enzymes. In this episode, Logan Chierotti, Founder and CEO of Physician's Choice, breaks down the full-funnel strategy behind their rise to the top of the health and wellness category.

Logan walks through how Physician's Choice restructured their entire business around TikTok-first innovation, from redesigning product pages to match trending keywords and seasonal moments, to running creator incentive campaigns that sent 100 creators to Aruba and directly drove their digestive enzyme to the number one spot on TikTok Shop. He also shares how their creator community, GMV investment, and operational infrastructure work together to create what he calls a "fireball of momentum" that spills over into retail and Amazon sales.

What You'll Learn in This Episode:

• How Physician's Choice shifted from Amazon-first to TikTok-first and what that change unlocked for product development and sales growth

• How Physician's Choice designs products specifically to go viral

• How running creator incentive campaigns directly propelled their digestive enzyme to the number one product on TikTok Shop

• Why inventory allocation is one of the most overlooked factors in capitalizing on high-traffic moments like Deals for You Days

• How Physician's Choice optimizes product pages to maximize discovery through TikTok Shop search

Cata-Kor launched on TikTok Shop nearly three years ago as one of the first brands in the health category, and what followed was staggering: 9,000% year-over-year growth in their first full year on the platform. The brand built that momentum by going all in on creator-led content, strategic affiliate management, and a bundling strategy that now drives 30% of their GMV during major campaigns. In this episode, Vlad Seuruk, Founder of Cata-Kor, unpacks the systems behind that growth.

Vlad breaks down how Cata-Kor approaches every stage of the product lifecycle, from pre-launch sampling and creator preheating to campaign activations and long-term affiliate relationships. He explains why follower count means nothing to his team, how they use creator feedback to shape product development, and why bundles have become one of the most powerful levers in their 2026 playbook.

What You'll Learn in This Episode:

• Why Cata-Kor ignores follower count entirely when vetting affiliates, and what metrics they actually look at to predict creator performance

• How running creator incentive campaigns in the two to three weeks before a platform campaign can dramatically improve content performance once the campaign goes live

• The bundling framework Cata-Kor uses to evaluate product pairings, and why their Glutathione launch bundles drove 30% of campaign GMV

• How Cata-Kor used a "Road to Rome" creator contest to generate massive affiliate buy-in around a new product launch

• Why moving to Fulfilled by TikTok unlocked not just faster delivery, but also virtual bundle creation and measurable conversion improvements

Rhino USA has built one of the most consistent growth stories on TikTok Shop, crossing $40 million in GMV with a creator-first strategy that drives roughly 75% of their total Shop revenue. In this episode, Thomas Nielsen, Senior Marketplace Manager at Rhino USA, breaks down how this family-owned brand has turned creator relationships, hero products, and platform campaigns into a repeatable engine for year-over-year growth.

Thomas digs into the full framework behind Rhino USA's TikTok Shop operation, from how they seed creators with samples and build exclusive bundles to how they use FBT to streamline fulfillment and boost conversions. He also shares how the brand unlocked an unexpected audience segment that significantly boosted holiday sales, and what they're doing ahead of Deals for You Days to keep the momentum going.

What You'll Learn in This Episode:

• How Rhino USA built a creator program where 75% of GMV comes from creator content

• Why creator bundles have become a key part of their product launch strategy and how they used them to deepen brand relationships in Q4

• How Rhino USA uses FBT to create a stronger conversion signal for customers

• The surprising audience segment they unlocked during Black Friday and Cyber Monday that drove a meaningful spike in sales

• What Rhino USA is prioritizing heading into Deals for You Days, including a 20% growth target compared to the previous year

Snap Supplements has sold over 1.1 million units on TikTok Shop in roughly two years, built one of the most subscribed brand pages on the platform, and watched a single affiliate suggestion transform into 50% of the company's total revenue. In this episode, Alex Lomov, Co-Founder of Snap Supplements, and Lauren Fox, Director of Social Media Marketing, break down how a health supplement brand built for older men became one of TikTok Shop's most innovative sellers.

Alex and Lauren walk through every layer of the system behind that growth: how they identify and launch new products, how they structure affiliate relationships to generate product ideas rather than just content, and how TikTok subscriptions gave them a stable revenue floor to invest from. From building a ChatGPT-powered script tool for affiliates to running the platform's first non-GMV challenge, they share what it actually looks like to treat creator partnerships as a two-way collaboration.

What You'll Learn in This Episode:

• How an affiliate's offhand bundle suggestion became Snap's top-selling product and now accounts for 50% of total company sales
• Why Snap Supplements targets older men on TikTok Shop and how dominating an underserved demographic fueled their growth
• How to build an affiliate community that generates product ideas, not just content, and why listening is the real strategy
• What Snap built internally to track daily profitability, and why getting that system in place early is critical for scaling without losing margin
• How TikTok subscriptions changed the way Snap thinks about momentum on the platform and what it means to have a stable GMV floor off-campaign

Heaven In Style scaled from zero to seven figures in less than six months by closing her brick-and-mortar stores and going all in on TikTok Shop. Ana Torres, CEO and Founder of Heaven In Style, made the difficult decision to shut down her mall boutiques and redirect every resource toward TikTok, betting on a platform that was still finding its footing. The result was a business transformation that proved community-driven selling could outperform traditional retail.

Ana's approach centers on full-outfit styling rather than showcasing individual products. By presenting complete looks, head to toe, she gives customers a clear vision of how to wear what she sells, removing the guesswork that often stalls a purchase decision. Her team runs livestreams for up to 12 hours a day, brings in new arrivals consistently, and plans product collections around seasons and trends to stay ahead of what customers will need next.

What You'll Learn in This Episode:

• Why Ana closed her brick-and-mortar mall boutiques to go all in on TikTok Shop, and how that bet paid off with seven-figure revenue in under six months

• How styling full outfits, from shoes to accessories, drives stronger connection and higher conversion than showcasing single products

• Why running 12-hour daily livestreams and introducing new arrivals every day keeps a community engaged and coming back

• How to use the fear of selling out as a tool to create urgency and encourage customers to buy in the moment

• Why jumping on new TikTok features immediately, even before fully understanding them, gives early movers a competitive edge

Willow Boutique became one of the earliest breakout success stories on TikTok Shop, becoming the first brand to hit a $100,000 GMV livestream and later driving up to $30,000 in a single hour. In this episode, Madelinn Small, Marketing Manager and Live Host Manager at Willow Boutique, breaks down how their team turned TikTok LIVE into a repeatable revenue engine through bundling, LIVE programming, and community-driven selling.

Madelinn explains how Willow’s strategy goes far beyond just selling products. By combining curated outfit bundles, interactive LIVE formats, and a strong focus on customer trust, her team has built a highly engaged audience that consistently converts. From affiliate collaboration to content loops between video and LIVE, Madelinn unpacks how each piece of the TikTok Shop ecosystem works together to drive sustained growth.

What You'll Learn in This Episode:

• How Willow Boutique became the first brand to hit $100K GMV in a TikTok LIVE and replicate that success

• Why bundling full outfits and mystery boxes increases conversion and drives higher order value

• How to structure LIVE streams with timed programming, giveaways, and flash sales to keep engagement high

• The role of repeat customers in creating trust and driving conversions through real-time social proof

• How to connect shoppable videos, teasers, and LIVE registrations into one cohesive growth loop

Noely Fajas went from a startup with $40 to generating over $6 million in TikTok Shop sales in their first year on the platform. In this episode, Noely Mena, Owner and Founder of Noely Fajas, and Manuel Moreno, CEO, share how they built the number one Colombian faja brand on TikTok Shop live streaming by leading with product education, authentic community building, and a relentless focus on the customer experience.

Noely breaks down how going Live became their primary growth engine, from spending five minutes per garment showing real before-and-after results, to structuring streams that keep viewers watching for hours. Manuel shares how the operational side, including same-day shipping, daily customer service training, and strategic use of GMV Max ads, supports everything Noely builds on camera. Together, they reveal how their hero product focus, pre-live content strategy, and creator partnerships have set the foundation for continued growth in 2026.

What You'll Learn in This Episode:

• How Noely Fajas identified their hero products early and why narrowing their focus to fajas was the turning point that accelerated growth on TikTok Shop

• Why live streaming generates more trust and repeat purchases than any other content format, and how Noely uses before-and-after demos to convert viewers in real time

• How a 4.7 Shop Performance Score is earned through daily employee training, responsive customer service, and fast fulfillment with a night shipping shift

• Why two months of inventory preparation ahead of Black Friday and Cyber Monday made their $1 million live streaming campaign possible

• How GMV Max ads transformed their live performance and helped them scale from $50K-$60K lives to much larger GMV targets

PAVOI built its reputation as the number one jewelry brand on Amazon before making a calculated move into TikTok Shop. Matthew Stanley and Renee Ariel, TikTok Shop LIVE Operations for PAVOI, share how they scaled PAVOI from zero revenue on the platform to become the top jewelry brand on TikTok Shop by treating live streaming as a brand-building engine.

Matthew and Renee break down how they approach TikTok Shop with an entertainment-first philosophy, a host team that genuinely loves the product, and a full-funnel strategy that connects organic content, affiliate partnerships, and GMV Max. Renee explains how their live streams are designed to feel like a show rather than a sales pitch, while Matthew outlines why they believe live is the future of retail and how they are actively studying markets years ahead to define what that looks like for PAVOI.

What You'll Learn in This Episode:

• How PAVOI scaled from zero to the number one jewelry brand on TikTok Shop by combining authentic content, a strong host team, and a consistent live streaming presence

• Why Social Objects prioritizes entertainment over selling in their live streams

• How PAVOI connects organic content, affiliate partnerships, and GMV Max into one full-funnel TikTok strategy

• The role lighting, product presentation, and host education play in building customer trust and repeat buying behavior

• Why PAVOI launched a dedicated Spanish-language channel on TikTok Shop and how they are building an authentic community across multiple audience segments simultaneously