On today’s podcast, we have Andy Paul, author of Sell Without Selling Out. Andy is an experienced sales coach, mentor, podcast host, and accomplished author. He shares valuable insight on sales and discusses:

• How selling out uses persuasion to close a sale without understanding the buyer’s concern.
• The importance of focusing on selling at the human level, through connection, curiosity, understanding, and generosity with your prospect.
• Gaining the trust of your potential customers by understanding their business and their concerns, and truly helping them with a solution.
• As products and services become more equal, the experience with the seller will be the key differentiator for customers.
• Buyers are constrained by time, information, and understanding. The seller who targets these will have more success in closing sales.
• Achieving product-market fit and selling at a human level are the two key ingredients to a successful selling strategy.

Business leaders looking to boost their sales capabilities will find Andy’s perspectives enlightening. Following his approach can lead to exponential revenue growth for your company. 

• Website - https://www.andypaul.com/
• LinkedIn - https://www.linkedin.com/in/realandypaul/
• Podcast - https://podcasts.apple.com/ca/podcast/sales-enablement-podcast-with-andy-paul/id1046045197

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. 

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