In this podcast, our host, Joe Ducarreaux, picks the brains of industry experts, innovators and sales leaders to draw up a series of playbooks full of actionable tips and tricks for you to take away and run with!

Super Bowl Sunday is almost upon us, so Joe invited Tom Armitage onto the B2B Sales Playbook, to figure out what tactics can be transferred from the football field and onto the Sales Floor!

This is a really fun chat and Tom was incredibly gracious to come along for the recording, considering he is a huge Dallas Cowboys fan!

Enjoy!

Essential B2B Podcast

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