In this episode of the Newsmakers Podcast, Jackie Sponsler, master advisor at CEO Warrior, unpacks the real story behind today’s labor shortage. Sponsler argues the issue isn’t just a lack of workers, but a shortage of skilled, accountable, revenue-producing technicians, and explains why retention, incentive pay structures, and clear career paths are the true competitive advantages. The conversation also dives into material price volatility, labor efficiency benchmarks, and why contractors must build disciplined budgets before attempting to scale.