👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformance-heatpumptrial

In this episode of Did You Know? The ESCO HVAC Podcast, host Clifton Beck sits down with Brigham Dickinson, President and Founder at Power Selling Pros, to indulge into the intersection of artificial intelligence, customer experience, and company culture in the HVAC industry.

Brigham brings real-world awareness from years of coaching call center reps and technicians, explaining how AI tools are reshaping service delivery, improving call handling, and enhancing technician efficiency. But he’s clear that AI should assist, not replace the human touch.

Key Takeaways:

• Customer Experience is Emotional – Loyalty is driven by empathy, not logic.
• AI as a Tool, Not a Replacement – AI supports tasks but can't replace human connection.
• CSRs Are Evolving – Their role now includes inside sales with value-based conversations.
• Train for Culture – Consistent coaching builds a culture of service excellence.
• Technicians Shouldn’t “Sell” – They create a comfortable environment that leads to customer buy-in.
• Company Culture Wins – Embracing training and AI tools boosts business performance.

Noteworthy Quotes:

• "The machine won’t ask about my arthritis." – Brigham Dickinson
• "AI should enhance the customer experience, not diminish it." – Clifton Beck
• "People don't like to be sold to but they love to buy when they feel safe, comfortable, and heard." – Brigham Dickinson
• "If your AI can’t handle a ballpark price question, it needs to hand the call over fast." – Brigham Dickinson
• "A good job for a technician isn’t just fixing the issue, it’s earning the customer's trust and creating value." – Brigham Dickinson

FOLLOW OUR GUEST BRIGHAM DICKINSON ON:

• LinkedIn:https://www.linkedin.com/in/brigham-dickinson/
• Website: https://powersellingpros.com/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? The ESCO HVAC Podcast host Clifton Beck sits down with Ken Duncan, Lead Data Center Application Consultant at Belimo, to explore the evolving role of HVAC in data centers, AI servers, and Bitcoin mining facilities.

Ken shares thoughts about the rapid shift from air cooling to liquid cooling, the impact of high-density server racks, and how intelligent control valves and automation are optimizing efficiency in mission-critical facilities.

If you're an HVAC professional, educator, or technician looking to stay ahead of industry changes, this episode provides valuable meaning into the future of HVAC in digital infrastructure.

Key Takeaways:

• Cooling the Digital World – Data centers, Bitcoin mining, and AI servers generate extreme heat, requiring innovative cooling solutions.
• Shift to Liquid Cooling – Traditional air cooling is being replaced by water and immersion-based cooling to handle rising heat loads.
• The Role of Smart Valves – Intelligent control valves optimize cooling efficiency, adapt to changing server demands, and reduce energy costs.
• Water & Heat Recovery – Data centers are transitioning to closed-loop water systems to reduce evaporation loss and improve efficiency.

Noteworthy Quotes:

• "Air cooling simply can't keep up, liquid cooling is the future of data centers." – Ken Duncan
• "A single high-density server rack generates the same heat as 15 barbecue grills running at full blast." – Ken Duncan
• "Data centers aren’t just consuming energy; heat recovery strategies are now turning waste heat into usable energy." – Ken Duncan
• "AI is already optimizing HVAC performance from chiller plants to variable-speed pumps." – Ken Duncan

FOLLOW OUR GUEST KEN DUNCAN ON:

• LinkedIn: https://www.linkedin.com/in/ken-duncan-280b659/
• Website: https://www.belimo.com/in/en_GB/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? The Esco HVAC Podcast, host Clifton Beck sits down with Christopher Morrissey from Bosch Home Comfort to discuss the evolution of inverter technology and its impact on HVAC solutions. They explore how inverter-driven systems are reshaping the industry by providing high efficiency and adaptability for residential applications.

If you're an HVAC professional looking to stay ahead of industry trends and understand the future of heating and cooling, this episode is packed with valuable insights you won’t want to miss.

Key Takeaways:

• Transitioning from Gas to Heat Pumps – Why the industry is moving toward high-efficiency heat pump solutions.
• Inverter Technology & Energy Efficiency – How Bosch’s inverter systems are optimizing comfort and reducing energy costs.
• Static Pressure & Ductwork Considerations – Why proper airflow is critical for high-performance HVAC systems.
• Refrigerant Changes & Future Regulations – Understanding the shift from R-410A to R-454B and what it means for contractors.

Noteworthy Quotes:

• "The industry is moving away from gas and towards heat pumps, and Bosch is making that transition easier than ever." – Christopher Morrissey
• "Proper ductwork and static pressure management are just as important as choosing the right HVAC system." – Clifton Beck
• "Homeowners want efficiency, but they also want flexibility. Our technology ensures they can have both." – Christopher Morrissey
• "As the industry evolves, contractors need to ask the right questions to provide the best solutions for their customers." – Clifton Beck

FOLLOW OUR GUEST CHRISTOPHER MORRISSEY ON:

• LinkedIn: https://www.linkedin.com/in/christopher-morrissey-8912a6296/
• Company LinkedIn: https://www.linkedin.com/company/boschusa/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? The Esco HVAC Podcast, host Clifton Beck sits down with Allen Coggins, President/MM at Cocoon Revolution HVAC by Thermasi to explore groundbreaking changes in the HVAC industry.

Allen shares his journey from working in the field to developing cutting-edge HVAC technology that challenges conventional systems. They discuss the evolution of HVAC equipment, the importance of modularity for installation and maintenance, and how smart technology is transforming efficiency and comfort.

Key Takeaways:

• Revolutionizing HVAC Equipment: How Cocoon HVAC is changing the game with modular, high-efficiency systems.
• Duct & Energy Efficiency: The importance of thermal storage and reducing reliance on peak energy consumption.
• Future of HVAC & Robotics: How automation and robotics could reshape HVAC installation and service in the next 20 years.
• Energy Independence & National Security: Why sustainable heating and energy storage solutions are critical for the future.
• Challenges in Extreme Climates: How HVAC solutions need to adapt for locations like the Arctic and even potential space missions.

Noteworthy Quotes:

• "HVAC hasn’t changed in decades, until now. We’re building equipment that adapts, saves energy, and works smarter, not harder." – Allen Coggins
• "In 20 years, HVAC technicians won’t just install systems, they’ll work alongside robots to ensure everything runs seamlessly." – Allen Coggins

FOLLOW OUR GUEST ALLEN COGGINS ON:

• LinkedIn: https://www.linkedin.com/in/allen-coggins/
• Website: https://www.cocoonrevolution.com/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Facebook: https://www.facebook.com/clifton.beck.5/
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/
• Facebook: https://www.facebook.com/escogroup/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? The Esco HVAC Podcast, host Clifton Beck talks with Sam Myers from RetroTec about the important connection between HVAC systems and building enclosures.

Sam explains how mechanical systems interact with the structure of a building, why duct leakage causes major efficiency problems, and how professionals can improve system performance by understanding air leakage and pressure issues. Using his portable model house, he demonstrates key concepts in a way that’s easy to understand and apply in real-world HVAC work.

Key Takeaways:

• Building Enclosures & HVAC Systems: HVAC pros need to think beyond just the equipment and consider the entire structure.
• Duct Leakage Problems: How leaks in supply and return ducts impact pressure, comfort, and indoor air quality.
• Hands-On Demonstrations: Sam’s portable model house shows how airflow, pressure changes, and leakage affect system performance.
• Poor Duct Design Issues: Why oversized HVAC systems and undersized ducts cause static pressure problems.

Noteworthy Quotes:

• "If we don’t think about the building as part of the HVAC system, we’re only seeing half the picture." – Sam Myers
• "Negative pressure homes are common, but they pull in air we don’t want—from dusty attics to moldy crawlspaces." – Sam Myers
• "More HVAC contractors are teaming up with insulation and weatherization experts to provide better solutions for homeowners." – Sam Myers

FOLLOW OUR GUEST SAM MYERS ON:

• LinkedIn: https://www.linkedin.com/in/sam-myers-ms-a9a4a546/
• Website: https://retrotec.com/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Facebook: https://www.facebook.com/clifton.beck.5/
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/
• Facebook: https://www.facebook.com/escogroup/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? The Esco HVAC Podcast, host Clifton Beck is joined by Jason Obrzut, Tom Grunstra, and Howard Weiss from ESCO Institute- HVAC Excellence to discuss the ongoing changes in refrigerant regulations and how they are affecting the HVAC industry.

Jason, Tom, and Howard bring their expertise to explain why these changes are happening, If you are an HVAC professional, educator, or business leader, this episode provides a comprehensive guide to understanding the new refrigerant landscape and how you can adapt.

Key Takeaways:

• Low-GWP Regulations – U.S. and global policies drive refrigerant phase-down.
• State vs. Federal Rules – Stricter state limits challenge contractors.
• HFC Phase-Out – Older refrigerants won't return; adaptation is key.
• GWP Metrics – Timeframe differences shape policies.

Noteworthy Quotes:

• “If you’re an HVAC professional, you need to be aware of your state’s regulations—federal rules are just one part of the equation.” – Jason Obrzut
• “We have a workforce shortage, and now we’re facing a massive regulatory shift. Training and education have never been more important.” – Tom Grunstra
• “You don’t have to just accept regulations, you can be involved in the process and make your voice heard.” – Howard Weiss

FOLLOW OUR GUESTS TOM ON:

• LinkedIn: https://www.linkedin.com/in/tom-grunstra-145ab55a/
• LinkedIn: https://www.linkedin.com/in/howardsweiss/
• LinkedIn: https://www.linkedin.com/in/jason-obrzut-cmhe-4a957359/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Facebook: https://www.facebook.com/clifton.beck.5/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? Esco HVAC Podcast, host Clifton Beck sits down with Wayne Hardin, HVAC instructor at Johnston Community College and Faculty Member of the Year, to discuss a growing crisis in the HVAC industry - the retirement of experienced technicians and the urgent need for new educators.

Wayne shares his thoughts on how the industry is changing, the impact of a shrinking workforce, and how skilled technicians can transition into teaching.

Key Takeaways:

• Skilled Labor Shortage – Retirements create workforce gaps, longer wait times.
• HVAC Educators' Role – Experienced techs can transition into teaching.
• Wayne’s Journey – From fieldwork to training the next generation.
• Becoming an Educator – Steps for techs interested in mentoring.
• Work-Life Balance – Teaching offers stability and fulfillment.
• Industry Collaboration – Manufacturers, contractors, and educators must unite.

Noteworthy Quotes:

• “The industry is at a tipping point. If we don’t replace our retiring technicians, service times will go from weeks to months.” – Wayne Hardin
• “There are HVAC techs out there already training apprentices every day. If you enjoy mentoring, you might already be a teacher- you just don’t know it yet.” – Clifton Beck
• “Manufacturers and industry leaders need to recognize that training is just as important as innovation. Without skilled techs, new technology won’t matter.” – Wayne Hardin

FOLLOW OUR GUEST WAYNE HARDIN ON:

• LinkedIn: https://www.linkedin.com/in/wayne-hardin-293235155/
• Instagram: https://www.instagram.com/waynehardin/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Facebook: https://www.facebook.com/clifton.beck.5/
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? Esco HVAC Podcast, Clifton Beck is joined by David De Miranda, an expert in instructional design and digital education at DNR Learn, to discuss the evolving landscape of training in the HVAC industry.

Clifton and David also discuss the importance of adapting teaching methods to the modern learner, particularly in the context of shorter attention spans and the rise of digital media.

Key Takeaways:

• Embracing Technology – VR & AI enhance HVAC education.
• Hybrid Learning – Blending traditional & digital methods for engagement.
• Virtual Training – VR enables hands-on, collaborative learning.
• Active Engagement – Focus on problem-solving over lectures.
• AI in Education – Enhancing accessibility & multi-language support.
• Personalized Learning – Tech-driven training tailored to all learners.

Noteworthy Quotes:

• "Education is evolving, and embracing new technology is key to staying relevant and effective in today’s classroom." – David De Miranda
• "It's not about competing with entertainment, but about amplifying content to reach the modern learner." – David De Miranda
• "The best educators aren't just giving information—they're facilitating the learning process and encouraging collaboration." – Clifton Beck
• "Virtual tools like VR help us make training more accessible and engaging, allowing students to experience real-world scenarios safely." – David De Miranda

FOLLOW OUR GUEST DAVID DE MIRANDA ON:

• LinkedIn: https://www.linkedin.com/in/daviddemiranda/
• Website: https://daviddemiranda.com/home

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Facebook: https://www.facebook.com/clifton.beck.5/
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode, Clifton Beck sits down with Bryn Rabtor and Paul Chaves from Mitsubishi Electric Trane to explore common technical support issues in the HVAC industry, particularly focusing on inverter diagnostics and communication faults. The discussion covers the intricacies of inverter systems, including the conversion of AC to DC voltage.

Key Takeaways:

• Inverter Technology – Converts AC to DC to control compressor speed and efficiency.
• Communication Issues – Cross-wiring and improper installation can disrupt system communication.
• Wire Integrity – Proper wiring and insulation prevent performance issues.
• Condensate Management – Ensuring proper drainage and float switch function avoids failures.
• Piping Best Practices – Clean, sealed pipes prevent debris buildup and system damage.

Noteworthy Quotes:

• "Communication wiring issues are one of the most common causes of technical support calls. Always double-check your wiring to avoid costly mistakes." – Bryn Rabtor
• "Proper drainage is essential. If the system can’t properly eject water, it’ll lead to problems with the unit and even water damage." – Bryn Rabtor
• "The shift from AC to DC communication requires a new approach. It's no longer about simply passing load through switches—it's about data flow." – Paul Chaves

FOLLOW OUR GUESTS ON:

• Paul’s LinkedIn: https://www.linkedin.com/in/paul-chaves-41738a33/
• Bryn’s Linkedin: https://www.linkedin.com/in/bryn-rabtor-a33a4b275/
• Mitsubishi Electric Trane on LinkedIn: https://www.linkedin.com/company/metushvac/
• Website: https://metahvac.com/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/

👉 Get access to the FREE High-Performance Heat Pump Trial course here: https://bit.ly/highperformanceheatpumptrial

In this episode of Did You Know? Esco HVAC Podcast, Clifton Beck is joined by Jason Obrzut and Keilly Witman to discuss the significant changes in the HVAC industry, particularly the shift in refrigerants and their environmental impact. They talk about how the industry is moving toward more environmentally friendly refrigerants and the importance of understanding Global Warming Potential (GWP).

Key Takeaways:

• Refrigerant Transition – Industry shift to low-GWP refrigerants presents regulatory and technological challenges.
• GWP & ODP – Key metrics for measuring refrigerants' environmental impact.
• GWP 20 vs. GWP 100 – Short-term vs. long-term impact assessment influences state regulations.

Noteworthy Quotes:

• "Doing the right thing environmentally often turns out to be the right thing financially." – Keilly Witman
• "Whether you believe in global warming or not, letting refrigerants out is still pollution." – Jason Obrzut

FOLLOW OUR GUEST KEILLY WITMAN ON:

• Linkedin: https://www.linkedin.com/in/keillywitman/
• Website: https://dcerms.com/about-us/keilly-bio/

FOLLOW OUR GUEST JASON OBRZUT ON:

• Linkedin: https://www.linkedin.com/in/jason-obrzut-cmhe-4a957359/

FOLLOW OUR HOST CLIFTON BECK ON:

• LinkedIn: https://www.linkedin.com/in/🎙️clifton-beck-📽️-csme-45aa727a
• Instagram: https://www.instagram.com/cliftonraybeck/

FOLLOW DID YOU KNOW - THE ESCO HVAC PODCAST ON:

• ESCO HVAC Website: https://www.escogroup.org/
• Instagram: https://www.instagram.com/escogroup/
• LinkedIn: https://www.linkedin.com/company/escoinstitute/