Episode 11: Reinventing Office Real Estate: The Art of Revitalizing Office Buildings with Hospitality & Design
In this episode, Matt Legge, Principal at Polaris Developments Group, and Brian Tolman, Co-Founder & Principal at Origin, join host Michael Belasco to explore the future of office real estate and how hospitality-driven experiences are reshaping the workplace.
With extensive backgrounds in private equity real estate, office development, and award-winning architecture, Matt and Brian discuss how distressed office assets can be repositioned and revitalized into vibrant, high-experience workplaces that attract and retain top tenants in a post-WFH era.
They share insights from their landmark redevelopment of the Northstar Center in Minneapolis, a 1.6 million-square-foot mixed-use transformation, and discuss how landlords can move beyond static amenities to create profitable, revenue-generating spaces that redefine office culture.
Key Takeaways:
- The Office of the Future – Why successful office projects will blend hospitality, design, and curated experiences.
- Beyond Amenity Wars – How landlords can transform amenities into revenue-generating businesses instead of cost burdens.
- Case Study: Northstar Center – How a historic office asset was repositioned with flex space, hospitality services, and a curated tenant experience.
- Creating Tenant Demand – Why fully serviced, hospitality-infused workspaces are outperforming traditional office models.
- The Role of Design & Operations – How thoughtful, high-touch design and service-driven experiences are shaping the next generation of office buildings.
Related Topics for Further Exploration:
- The Amenity Revolution – How office landlords are rethinking food & beverage, flex space, and experiential design.
- Office Market Distress & Opportunity – Why repositioning older assets is a key strategy in a challenging CRE landscape.
- Flexible Workspaces & Membership Models – The rise of curated, hotel-like office experiences.
Guest Information:
- Matt Legge is the Principal at Polaris Developments Group, specializing in high-complexity real estate investments that revitalize distressed assets through entrepreneurial solutions. He has led over $3B in development & redevelopment projects across North America.
- Brian Tolman is the Co-Founder & Principal at Origin, an award-winning architect and designer focused on blurring the lines between hospitality, workplace, and experience-driven environments. Previously, he was Managing Principal at STUDIOS Architecture and Founder of Convene Design Group.
Spotlight:
Access Matt Legge's LinkedIn here
Access Brian Tolman's LinkedIn here