Men’s jewelry is having a moment—but why now?
In this episode of Across The Case, I sit down with Sebastian Velasquez, Brand Manager at INOX Jewelry, to talk about the growing opportunity in men’s jewelry and what retailers may be missing. Sebastian brings nearly two decades of industry experience and a unique perspective from working closely with both vendors and retailers.
We dive into why the men’s category is evolving, what today’s customer is actually looking for, and how brands are thinking differently about product, merchandising, and retail partnerships. We also discuss trade shows, technology, and how retailers and vendors can work together more effectively in a changing industry.
This conversation isn’t about pushing product—it’s about understanding the shifts happening in jewelry and how stores can position themselves to win.
In this episode:
- Why men’s jewelry is gaining real traction right now
- What retailers often misunderstand about the category
- How vendors think about supporting retail partners
- The evolving role of trade shows and technology in the industry
- Practical insights for retailers looking to grow the men’s business
A thoughtful conversation on trends, partnerships, and where the industry may be heading next.
