With Adrian Austin we discuss the best practices and the mistakes to avoid when mapping out a digital product's customer journey.

What are the best techniques to build and tell your business story. What to do, what to avoid and what absolutely not to do (such as telling jokes).

Talking about your business is a key ability and it helps understanding your thinking process. How to structure your communication, the importance of improvisation and, as always, remember to practice, practice, practice.

In this episode we discuss about the best approach to sketching the basic user interface elements of the product and how to decide which solution should be tested with actual users.

Moving from your business strategy to product design using impact mapping to connect development roadmap to business goals.

Some of the things we mention in the episode are:

MindMup (https://www.mindmup.com/) - brilliant online mind mapping tool that works especially well for running impact mapping sessions

Impact Mapping by Gojko Adzic (https://www.amazon.co.uk/Impact-Mapping-Software-Products-Projects/dp/0955683645/ref=sr_1_1) - short, approachable, pragmatic volume on how to get started with the technique

Who are you going to sell to? Do they really have this problem? Why pains sells more than gains.

Key questions for founders: why you? Why this? How story telling and quantitive hypothesis are the foundation of your strategy.

Paolo Valdemarin and Matt Mower discuss about the selection process at Activate Capital. How do we pick entrepreneurs, what questions should you ask yourself before starting a new project or a new company.

Everything you ever wanted to know about applying to the Activate Capital #startuplab programme but were afraid to ask.

A special episode to wrap up the first startuplab programme. Our guests today are Activate Capital founding partner Greg Rice and Tomo founders Gus Booth-Clibborn and Fahad al-Saud.