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Take a look at what's happening at Kohl's. Many activists make their move out of short-term greed and take down brands for short-term profit. Their goal? Replace current board members with activists' picks (Note: many bored, retired executives who want to get back in the game). The new activist-controlled board drives short-term financial engineering to yield a quick bump up in stock price. Then? They cash out. What's a CEO with a solid long-term strategic plan to do? Robin Lewis and Shelley E. Kohan, chief strategy officer of TRR, look into how activist pirates can break the C-suite spirit and break a brand.
 
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For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.