Luxury’s most eventful year in some time is closing with a bang. From Prada’s Versace acquisition to Matthieu Blazy’s debut Chanel Métiers d’Art collection, seismic industry developments are landing on an almost daily basis.

In this episode of The Debrief, senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF’s Luxury editor Robert Williams, who unpacks all of the industry’s most pertinent news, including the strategic implications of A$AP Rocky’s partnership with Chanel, the rise of the beaten up handbag, and the future of luxury in 2026.

Key Insights: 

• The luxury market’s forecast is cautiously optimistic, relying heavily on Chinese consumers and designer-led resets to revive the industry. Brands also need to grapple with justifying value after aggressive price increases in recent years. “Pricing’s certainly going to be an issue and it’s going to be a big issue in the US, which is a really key market for maintaining the brand’s top line,” Williams said.

• With Prada’s acquisition of Versace closing this week, it remains unclear as to whether the brand will continue with Dario Vitale’s new approach to Versace, or steer towards a more classic, glossy aesthetic. “[Versace] has gone through a pretty radical shift over the past couple of months and whether or not [Prada’s] going to want to continue with that is the biggest most urgent decision, and for them to clarify that for the market,” Williams said.

• Luxury dining is becoming increasingly popular across the world, but can luxury chains like Langosteria remain cool as they expand? “Fashion once upon a time was all made by your local tailor, your local couturier, and once they decided they could scale taste, that was more desirable than just having something that was more small-scale … In food it seems like it’s kind of the opposite,” Williams said.

• Originally inspired by Jane Birkin and Mary-Kate and Ashley Olsen, beaten up bags are everywhere in luxury fashion today. “There’s something about the fact that, no matter how much you wear out that bag and trash it, it’s still not going to break and fall apart. I think it just makes it a really cool style gesture. It shows you’re not someone who just bought into it yesterday,” Williams said.

Additional Resources:

• Prada’s Versace Acquisition Closes, Now the Real Work Begins
• How Beat-Up Bags Became a Luxury Status Symbol
• Breaking Down Chanel’s A$AP Rocky Partnership

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As the holiday shopping season approaches, consumer sentiment is slumping, yet spending is bifurcated – the top end keeps buying while the bottom 80 percent is more cautious. With Black Friday looming, brands are recalibrating promotions around value, desirability and hero products rather than blanket discounts. In luxury, upheaval at several department stores has created white space for rivals to woo high-spending clients through aggressive clienteling and tighter, faster vendor partnerships. 

In this episode of The Debrief, hosts Brian Baskin and Sheena Butler-Young speak with BoF reporters Cat Chen and Malique Morris about how brands are planning the season.

Key Insights: 

• Consumer spending hasn’t vanished, but it’s shifted toward shoppers who still feel flush. As Chen notes, “people are not really feeling rosy about the state of the economy, but the irony is that they’re still spending money.” Since Covid, “spending has been driven by the wealthier segment,” and it’s clear that “what consumers want is value… they want to get a good deal, but they don’t want to buy a cheap product.” For retailers, that means “more sophistication around price architecture” and using AI “to price products perfectly.”

• “Black Friday–Cyber Monday is not a fix for a mediocre year,” says Morris. Instead, winners are “prioritising desirability over discounts,” introducing “new products specifically for this time” and pushing “hero best-selling product.” The old playbook is out, and “slapping a 50% off everything discount on Instagram is not gonna cut it,” says Morris. In the “age of curation,” even deal-hunters expect editing, storytelling and reasons to stop scrolling.

• Morris argues that even in a discount-driven moment like Black Friday, shoppers still want offers to feel edited and intentional, and brands are responding with more curated tactics rather than blanket markdowns. “We’re in the age of curation and so even when people are expecting deals, they don’t want to feel like they’re just getting slopped,” says Morris. Tariffs and margin pressure mean many brands cannot afford a race to the bottom, pushing them to plan inventory more carefully, introduce new products specifically for this period and reserve discounts for hero items.

• Chen explains that this holiday season is especially high stakes for luxury multi-brand retailers because a few big players are stumbling – and everyone else is trying to capitalise. “Saks and SSENSE and Luisa Via Roma are three players that have faced pretty bad challenges this year,” she says. “They have opened up white space for their competitors on healthier financial footing to come in and basically eat their lunch and acquire their customers, acquire their sales.” The response is an aggressive push on clienteling and talent: retailers are not just targeting wealthy individuals, but also the salespeople and stylists who already manage those relationships.

Additional Resources:

• Brands Try to Get the Tone Right for Holiday 2025 | BoF 
• Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays | BoF 
• Black Friday Beauty Goes Beyond the Discount | BoF 

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As COP30 gets underway in Belém, a port city on the edge of the Brazilian rainforest, the mood is sober. A decade after the Paris Agreement was adopted internationally to limit global warming, many of the world’s largest fashion companies have fallen short on emissions cuts — and some are moving in the wrong direction, emitting pollutants at an even higher rate than in previous years.

In this episode of The Debrief, senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF reporters, Sarah Kent and Shayeza Walid, to examine why progress has stalled, how fast-fashion growth is reshaping the landscape, and what practical steps — from decarbonising supply chains to adapting factories to extreme heat — are needed next.

Key Insights: 

• Kent says, “I would not say any brand has a credible pathway right now to meet their targets for 2030,” “Even companies that have shown that they’re able to reduce their emissions to date, driving down their carbon footprint over the next five years is going to be harder, more complex and more costly… and really no one company can do that alone.”

• Kent highlights the industry’s deep structural bind: “The fundamental conflict at the heart of the fashion industry’s climate commitments is that you’ve got a business built on extracting stuff and producing stuff and selling stuff. The more stuff they sell, the better the business does, but the worse the environmental impact is,” “Profitability and sales growth are fundamentally at odds with the environmental commitments companies have made.”

• Short-term thinking still in the boardroom locks in higher climate impacts, adaptation costs and supply-chain risk. As Kent puts it, “On climate, if you don’t act, you don’t have to make these big investments, and you can keep growing your business and things will trundle along for some time. But the longer you wait to act, the worse the climate impacts you’re going to have to deal with are going to be, and the higher the cost of mitigating them, adapting to them, and trying to continue this business in a climate-constrained world.”

• Voluntary commitments aren’t enough at fast fashion’s scale. Walid points to Shein: “Shein’s case is very instructive. There’s limits to voluntary commitments, which is what the majority of these brands have made.” She continues, “When the business model is built on speed and volume… it just shows that voluntary commitments are maybe not enough for a fashion brand – especially a brand as big as Shein – to actually tangibly reduce its emissions when its entire business case doesn’t stand for that.”

• Climate impacts are now serious human and corporate risks. “It’s not just a corporate issue anymore,” says Walid. “People who have the visuals recognise the reality of what’s happening in these factories and the people who are making clothes at the end of the day.” Kent adds: “People who are suffering from heat stress are not as productive… floods are disruptive to production, to logistics, to supply chains. Just because we have not yet seen a major disruption to the apparel supply chain from these climate crises yet is more luck than anything else.”

Additional Resources:

• Can Fashion Still Meet Its Climate Promises? | BoF 
• The Frayed Edge: Is Fashion Quiet Quitting on Climate? | BoF 

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Colourful charms, Labubu-laden handbags and a ring on every finger – accessories sales are booming. A surge of necklace stacks, playful rings and quirky charms is being driven by Gen Z’s push for personal style, using add-ons to customise minimalist wardrobes on a budget. With apparel prices up, accessories act as “little luxuries” and entry points into brands. Retail is responding, with buyers widening small-leather-goods assortments and e-commerce shoots now styling bags with charms to encourage add-on purchases. 

BoF reporter Diana Pearl joins The Debrief to unpack what’s fuelling the accessory pile-on, how labels are capitalising on it, and how far the trend can go before the cycle turns.  

Key Insights: 

• According to Pearl, Gen Z is reaching for accessories as a way to personalise their minimalist wardrobes. “Gen Z, which is really looking to define their sense of personal style, is leaning on accessories to do so, especially because minimalism in clothing is still very popular… but they also wanna have a little more fun and accessories are a way to do that,” she says. Regarding the longevity of this trend, Pearl adds, “I think we'll see a consumer that is primed to think of accessories as a more important part of their wardrobe – not just like a finishing touch, but a core element of it.”

• The Labubu craze captures the mood of the accessories trend – playful, collective and endlessly customisable. “There’s so many different Labubus. There’s a bit of that thrill of the hunt to try to find the right one. You can add it to an Hermès bag or a $100 leather tote from J. Crew,” says Pearl. For many shoppers, she says, “it really speaks to that desire for fun and adding a personal touch. People want things that make them feel good.”

• While luxury houses profit from entry-level add-ons, Pearl sees independent makers riding the wave. “I think it probably is helping luxury brands but I think even more than that, it’s helping small brands that really can make these cute accessories that feel distinct and different from what everyone else has, because I think a huge part of this is that quest for personal style, wanting something unique,” says Pearl. 

• Pearl frames the moment as a behavioural shift rather than a transient trend. She argues, “trends go away, but they never fully go away. I think every trend leaves a lasting impact or impression on us.  Maybe Labubus, toe rings, and bag charms won’t be quite as popular, but maybe they’ll evolve.” Crucially, “I think that this has unlocked something in people… it will have a lasting after effects of this trend, even if not everybody is wearing five necklaces at once in a year from now.”

Additional Resources:

• How Far Can Fashion’s Accessory Obsession Go? | BoF 
• Why Jewellery Feels Like a Better Deal Than a Handbag | BoF
• Luxury’s Untapped Opportunity in Men’s Jewellery | BoF 

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In late August, the US doubled duties on Indian goods to 50 percent, in what President Donald Trump described as a punishment for India’s purchases of Russian oil. Brands reacted immediately, postponing or cancelling orders and leaving factories in hubs like Tiruppur and Bengaluru half-filled. With shifts cut and workers laid off, the shock ricocheted through India’s export economy, exposing how little protection garment workers have while relief talks and trade diplomacy drag on.

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF reporter Shayeza Walid to trace how trade policy in Washington quickly impacted the lives of India’s garment workers. 

Key Insights: 

• The tariff that came into place at the end of August led some suppliers to feel “punished for something they didn’t have any hand in,” as Walid puts it. She adds: “That penalty was linked to India’s continued purchases of Russian crude oil,” and “it hit very fast because brands immediately reacted to it once the 50 percent came into place.”

• The disruption hit export hubs first and hardest. With brands reluctant to absorb the shock, factories have been left to “bear the brunt,” passing the pressure onto the most vulnerable link in the system. The result is workers facing furloughs, layoffs and open-ended uncertainty. “These workers are largely migrant workers who… don't have the power to collectively bargain and kind of demand what they have the right to”, says Walid. As a result, migrant garment workers are bearing the brunt through layoffs, furloughs and lost income. 

• The response from Western brands has been silence and arm’s-length accountability, as most work through layers of sub-contractors in India. Walid says that, despite public rhetoric on labour rights, “in practice, there's not anything in place that would fix … these short-term contracts and brands not knowing where subcontracting factories are connecting with suppliers.” During Covid, watchdog pressure pushed some labels to repay cancelled orders, but “at this moment, that’s not something that we’re seeing,” Walid notes. In the meantime, a few large exporters are temporarily absorbing parts of the tariff to keep relationships alive – an approach suppliers themselves say is unsustainable – while smaller factories shut and workers absorb the shock.

• Beyond geopolitics, commercial terms and supply-chain opacity push risk onto workers. “It’s really the purchasing practice and the way contracts work in the supply chain. In the exporting industry, that leaves workers in this really helpless condition,” says Walid. Complexity of the system also weakens accountability: “It’s really extraordinarily difficult to get data and direct kind of causality from a particular brand,” and in hubs like Tirupur, “subcontracting factories are essentially the main suppliers to these bigger factories because they just get such large volumes.”  

Additional Resources:

• India’s Garment Workers Are Paying the Price for Trump’s Tariffs | BoF  
• Trump’s 50% Tariff Sows Fear Inside Indian Apparel Hub | BoF 

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A new wave of AI shopping agents has emerged as Big Tech and start-ups alike vie for dominance of this new market. OpenAI, Google and Perplexity are experimenting with search-to-checkout, while fashion-specific entrants like Vêtir, Phia and Gensmo are learning users' tastes before recommending and purchasing across retailers. But before they get off the ground, trust, accuracy, privacy and simple usefulness remain open questions.

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF reporter Malique Morris to map the agentic ecommerce landscape. 

Key Insights: 

• AI shopping agents aim to move beyond static recommendations to truly act on a shopper’s behalf. As Morris explains, “traditional e-commerce has algorithms that recommend items based on what you’ve already browsed or purchased,” whereas “an AI shopping agent is supposed to learn the shopper and can act on their behalf,” handle “very specific prompts” and, ultimately, complete the transaction.

• Agents are trying to replicate the best in-store experience for the ecommerce space. “They’re supposed to be about replicating the in-store salesperson, surfacing the right piece based on the conversation that you might have,” says Morris. As a result, “it’s not calling for brands to rethink how they’re designing their goods,” but more about tools that “help them sell them better and help them get into the hands of the people who are actually really going to want them.”

• Early users are avid shoppers who love new technology. Morris doesn’t expect a sudden tipping point, but rather gradual mass adoption. “Agentic commerce is [already] here because the tools are being built and experimentation is happening,” he says. “People are going to be conditioned the same way that they were conditioned when Netflix  rolled out their algorithms, the same way TikTok and Instagram have with ‘for you’ pages. It’s here, it’s happening and it’s only going to get more efficient.”

• While the consumer should benefit from this new suite of AI shopping agents, Morris is blunt about power dynamics: “Outside of ‘the consumer is going to win,’ I think it’s going to be who has the resources to perfect this.” Consolidation is to be expected as many smaller platforms are “probably going to get consumed into an OpenAI or a Google or an Amazon. Those already huge [players] are probably going to be the ultimate winners.”

Additional Resources:

• What It Will Take for Consumers to Let AI Shop For Them | BoF 

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This fashion month, models walked the tightrope between fantasy and function. On the runway, spectacle was dialled up to 100: Alaïa’s armless “straitjacket” dress, Margiela’s metal mouthpieces, and Jean Paul Gaultier’s naked male body prints were among the pieces to spark a wider debate. 

Some critics have asked what feels like an obvious question: do designers actually understand — or even care — how women dress in their real lives?

BoF’s Diana Pearl and Cat Chen join senior editor Sheena Butler-Young to examine why criticism is intensifying now, the role of authorship and how brands can balance showmanship with wearability.

Key Insights: 

• Designers face backlash when spectacle eclipses women’s realities. As Pearl observes, “designers weren’t really designing for actual women — or at worst, designing clothes that felt almost disrespectful.” To Pearl, many runway moments “felt either like it was erasing the woman or immobilising them… like fashion is a form of torture.” Even if looks are “dramatized for the runway,” she says, “there’s still a message being sent” that can be interpreted as designers not respecting women. 

• Chen doesn’t see this season as uniquely outrageous in a vacuum, but says context matters. She adds that criticism hits harder now amid other external circumstances, one of which is that many brands are struggling financially. “The fact that these designers had a commercial incentive to be more resonant with consumers and then created these collections that didn't hit at that level, I think that made these collections so much more perceptible to be criticised in this way,” says Chen. 

• Body diversity is the more urgent gap to fix. Pearl says the ultra-thin casting “adds insult to injury… a parade of models that are all extremely thin and… unattainable,” compounding the sense that runways aren’t made with real women in mind. Chen goes further: “the lack of body diversity on the runway is a huge problem,” noting data that shows representation “falling straight down from 2023 to 2025.”

• Pearl notes perception shifts with who’s in charge: “Women aren’t represented at the top, so it makes us more primed to look at a mouthpiece and feel it’s sexist because it’s coming from a male designer.” Still, she points to shows that balance both: Chanel’s debut “felt very wearable” while staging delivered “otherworldly” theatre, and Khaite’s runways pair mood with pieces that, also, “feel very wearable.” Chen adds that smaller, women-led brands win by staying close to their customer: “It’s really not about spectacle, it’s about being in the same room as their customers.”

Additional Resources:

• Does Fashion Know What Women Want? | BoF 
• Fashion’s Musical Chairs Ends — With Men in Almost Every Seat. | BoF 
• The Emerging Designers Pushing Fashion Forward | BoF 

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Retailers are racing to repackage shops as “third places” — low-pressure spaces to linger between home and work — as post-pandemic footfall softens and social isolation rises. Sociologist Ray Oldenburg’s original idea centres on civic, low-barrier hubs like cafés and libraries rather than commercial destinations, yet brands are now adding seating, listening bars and in-store cafés to nudge dwell time, loyalty and favourable word of mouth. The best versions use subtle amenities that keep people comfortably in the space, but the sales impact is yet to be proven.

In this episode, BoF retail editor Cat Chen joins The Debrief to unpack why scale matters, how to measure success beyond sales, and where third-place experiments risk sliding from community into pure branding.

Key Insights: 

• In their efforts to create third places, retailers are utilising food and beverage as subtle amenities that keep people lingering: it’s ‘not about creating food and beverage as a destination, but about simply getting people to spend more time in the store,’” says Chen. Done well, that “authentically [creates] a community,” and “when you have this really positive experience in their ecosystem, you will feel very positively about the brand.” Still, she cautions: “The idea of a third place as a way to drive sales for retailers is an unproven theory.”

• “Community building is authentic and not a branding exercise,” Chen says. The worst versions of third places feel “branded to death” and designed for photos more than social connection. “At the end of the day, it's not about the social experience of being there, it's about taking a photo of it and being able to consume this luxury brand. That's akin to the first step of being able to afford their $3,000 handbag.” It all goes back to commerce and “is very much the opposite of what Oldenburg meant.” 

• Practical amenities in stores build goodwill. Western outfitter Tecovas’ “radical hospitality” includes a lounge and a free bar inside its store, Sephora succeeds with a hands-off approach when customers are trying samples, and Apple allows patrons to charge their phone or use the bathroom — a small service that leaves a positive halo. As Chen puts it, food and beverage in a third place should be low commitment, cheap and have a low barrier to entry. “There have been a lot of thinkpieces about private members’ clubs popping up in New York and how this is tied to this desire for third places. Private member clubs are not third places, they are the antithesis of third places."  

Additional Resources:

• Can a Store Ever Be a ‘Third Place?’ | BoF 
• How Brands Make Community More Than a Buzzword | BoF

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From team-branded fashion shows to tunnel-walk capsules and luxury watch deals, sport and fashion are converging at speed. The NFL has rolled smaller licensing tie-ups into marquee partnerships, while the WNBA is emerging as a fertile ground for inventive brand-player collaborations. But alongside the growth is bloat: logo-slap collections, clearance-rack remnants and fuzzy KPIs.

Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Mike Sykes to map the deals that resonate and the ones that miss — and how success of these partnerships are being measured beyond the momentary halo.

Key Insights: 

• The WNBA is a collaboration engine because players are the drivers, not passengers. “I think the WNBA right now is a breeding ground for some of these deals in part because the players are eager to find these other opportunities to spread their portfolio,” Sykes says. That unlocks new formats: partnerships “not just between teams and brands or the league and brands, but players themselves and the brands [that] manifest in really cool and unique ways.”

• Name, Image and Likeness (NIL) has supercharged women’s sports, and fashion is part of the bargaining. Sheena points out the 2021 shift when “college athletes could not monetise their name, image, or likeness” and then stars like “Angel Reese and Caitlin Clark were becoming brands in their own right.” That changes how teams and leagues engage players: “fashion deals can be a bargaining chip on both sides of that equation.”

• As sports and fashion collaborations become more ubiquitous, authentic propositions are needed to cut through the noise. As Butler-Young puts it, the best examples “take the collections seriously. They treat it like a real fashion product. ‘Anything will do’ – people see through that.” Sykes agrees: “To work with players, you have to work with teams that really want to do things the right way.” It has to make sense for the consumer, and when it doesn’t, the audience calls it out. “The Chelsea and OVO collection was kind of a logo-slap.  Even the fans were like, ‘This isn’t it.’”  

• For some brands and athletes involved in these collaborations, partnerships are judged on reach and relevance rather than immediate revenue as the key marker of success. Sykes points to the NFL x Veronica Beard blazers: “There’s still some of that product left and it’s 75 to 80 per cent discounted … you have to look at that as a failure.” Yet the league “takes a holistic view,” he says: even if one capsule doesn’t sell through, lessons on “what you produce, how much, where you produce it, who your core audiences are” feed the next partnership.

Additional Resources:

• Sports and Fashion Are Tighter Than Ever. But Who’s Really Winning? 
• Has Fashion’s Convergence With Sports Gone Too Far?  
• How WNBA Players Are Using Merch to Underscore Their Value  

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Brands like Bubble, Starface and Byoma rode TikTok-native aesthetics to win Gen-Z hearts and Sephora shelf space with plush mascots, playful stickers and sensorial jelly textures. Founders close in age to their audience moved fast, crowd-sourced ideas and mastered algorithms. Now the oldest Gen Z consumers are nearing 30 and looking for fewer gimmicks and more proof that formulas work.

In this episode, senior beauty correspondent Daniela Morosini unpacks what still resonates, where the “dopamine” look carries a credibility tax, and why channel strategy, product performance and smart casting matter more than ever.

Key Insights: 

• Gen Z brands broke through by moving at internet speed and co-creating with their audience. “These brands are all just so digitally native… and for a lot of them the founders were quite young themselves,” says Morosini. They were “small, scrappy businesses [with] shorter product launch cycles [and] really savvy marketing.” Crucially, they “did a lot of crowdsourcing, social listening, and were really plugged into internet forums,” so products felt made with, not just for, their audience.

• The ‘fun’ factor worked best online as visuals drove discovery: “Goopy, gloopy, sticky things… look good in a video. You see someone put that on their face and then you want to try it.” At the same time, expectations have climbed as “people are really quick to reject a product if it doesn’t perform exactly the way they want.” And bright, playful packaging can backfire for results-seekers: “Colourful, bright things we associate with play, silliness, youth and frivolity… you might think, ‘this is not a serious product.’”

• If stalwarts like Neutrogena and Clearasil have long dominated the teen aisle, why can’t today’s Gen-Z-first labels simply stay youth brands rather than trying to age up? As Morosini puts it, legacy names “have definitely ceded market share to some of these newer indies… these are brands you can find in every drugstore… [they’re] most teens’ or tweens’ introduction to the beauty category.” But “those brands are not cool,” and the Gen-Z pioneers “really want to be cool… and relevant,” not just “the thing that your mum might pick up… when you’re complaining about having a spot.” The challenge is clear: “it’s hard to be both legacy and cool.”

• Some labels are widening reach by changing where and what they sell. “Byoma went into some more premium retail pretty quickly,” Morosini notes, adding that “retailers really function as a marketing engine.” Others are broadening beyond a single hero. Ultimately, Morisini says survival hinges on utility. “It will come down to the brands that truly have replenishable products differentiated enough, at the right price point, and genuinely offer unique enough results that people will continue to return to them once any maybe the noise around the texture or the packaging has died down.”

Additional Resources:

• Bubble Was Built on Gen Z. Now, It Must Grow Up. | BoF 
• The Gen-Z Whisperer: How Julie Schott Made Acne a Laughing Matter | BoF
• How to Keep the Gen-Z Fragrance Boom Going | BoF

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