NEW YORK (AdAge.com) -- The commonly used maxim that comparing print and digital ad revenue is a matter of analog dollars and digital dimes, is really a false one. That's according to Vivek Shah, president of digital publishing for Time Inc.'s Business and Finance Network. Speaking at Ad Age's Digital Conference, Mr. Shah pointed out that many in the industry ignore the "time spent" factor which skews every other aspect of the comparison between print and online content consumption. And this critically affects the pricing of online advertising.

NEW YORK (AdAge.com) -- One way to spice up an Ad Age Digital Conference panel is to pair an ad network mogul with a media company sales exec who has dumped his online ad networks. The the clash between Turner Sports & Entertainment SVP Walker Jacobs and 24/7 Real Media chairman David Moore provided further insights into one of the more contentious aspects of the online advertising business. Ad Age's two-day conference took place in New York's Metropolitan Pavilion.

NEW YORK (AdAge.com) -- In the wake of her high-profile promotion of AMC's "Madmen" show on Twitter, Carrie Bugbee is building a Twitter-based ad agency for entertainment clients. In February, the first annual Knight Foundation-backed Shorty Awards honored Ms. Bugbee's "Madmen" character tweets as the year's best Twitter advertising campaign. In this nine-minute video interview, she discusses the details of how she did it as well as how she's working to parlay that success into an expansion of her 15-year-old PR business.

NEW YORK (AdAge.com) -- Canoe, the technology consortium backed by the country's six largest cable media companies, will launch the television industry's first national addressable advertising system next month. A long-talked about concept, national addressable advertising means a single advertiser with a single placement can simultaneously target different versions of a commercial at different demographics of cable subscribers across the entire country. The move is a major step toward a TV experience that is more internet-like.

NEW YORK (AdAge.com) -- In an admittedly controversial undertaking, Martin Lindstrom's consumer brain-scanning project has probed the "branding" secrets of Christianity. The findings were a major part of his recent Buyology Symposium in New York. There, he presented data correlations between twelve cult-like brands, including Harley Davidson and Ferrari, and the emotional drivers of the world's largest religion.

NEW YORK (AdAge.com) -- New media guru David Verklin, who left the ad agency business after 30 years to become CEO of Canoe, is off and running on his quest to revolutionize the cable TV business. Canoe is an alliance of the country's six largest cable operators that is working to meld all their technology systems into a single national advertising platform. In his talk at Tuesday's Advertising Research Foundation convention, Mr. Verklin detailed how the new CAAS system will dramatically change the industry.

NEW YORK (AdAge.com) -- What are skittish consumers looking for in a real estate agency today? A brand with a long history that they can trust and believe in, says Coldwell Banker CMO Michael Fischer. And that's why he's continued to keep the painted portraits of the 103-year-old company's founders as the icon of the real estate giant's marketing campaigns. Unlikely media stars of the digital age, the paintings of Colbert Coldwell and Benjamin Banker have their own Facebook, Twitter and YouTube pages as well as an iPhone application and the new crop of TV ads.

PATTAYA, Thailand (AdAge.com) -- Although AdFest -- Asia's version of Cannes -- is held in Thailand, the awards show constantly looks back over its shoulder at the regional marketing colossus, China. Ad Age Hong Kong bureau chief Normandy Madden was on hand and got to pull John Hegarty in front of her video camera. The creative chief of London's Bartle Bogle Hegarty and chair of several awards juries, Hegarty and his agency have been giving a great deal of thought to what the China market ultimately means for the advertising industry.

NEW YORK (AdAge.com) -- For the last three years, the NBA has been remaking its entire minor league structure as a new brand extension and stream of sponsorship revenue. Now called the D-League, it has doubled from eight to sixteen teams and offers marketers advertising buys across a network of sixteen second-tier cities. Aggressive promotional programs have lifted its profile and lured a growing list of blue chip corporate sponsors, says President Dan Reed.

NEW YORK (AdAge.com) -- Carnival Cruise Lines, whose recent marketing gimmicks have included a building-sized pinata and a blimp-sized beach ball, has scaled down its promotional visions a bit. It's new campaign is launching sidewalk aquariums in six major cities. At each, cellphone-totting consumers can create their own digital fish on store-window interactive screens. They can also return to feed and otherwise commune with their new underwater pets. Carnival CMO Jim Berra explains the project.