First impressions are everything! So how do you brand yourself as "the expert" when you first sit down with a client? Well, chances are they've already formed an opinion on you from your reviews. Between Google, Facebook and your website there are a ton of opportunities for clients to find reviews of your service(s). Leveraging your good reviews, and reaching out to help those who left bad reviews will be KEY in closing more clients before they even sit down to talk to you!